The moss carpet is like bringing home a piece of freedom. It is fluffy, relaxing and when you step on it, it makes you dream.
The moss carpet was born from a fascination for nature, more precisely its amazing complexity and detailed perfection. It also came from the fact that decorating a home with plants make it extremely warm and beautiful.
Nature is relaxing and bringing a piece of it inside the house is awakening our senses.
For us is amazing to have at home a functional product with living nature on it; A product that you take good care of and at the same time it is taking good care of you... To fill it in with mosses is cheap and it's easy to find, both online and at flower-shops/garden centers.
The experience of receiving The Moss Carpet and preparing the mosses before actually experimenting its sensations is amazing, it is definitely a moment of interaction between user and product.
We didn't know that we would find so many people tired of the ordinary, then we noticed that people touched by this product are looking for a special lifestyle and we are very very happy to provide this experience \o/
Usually we have a sad plant in a pot standing in a corner somewhere. We created the moss carpet to bring life into the house and create an interaction between the users and the plants. We don’t just water it, we touch it and experience the feeling and sensation.
We are also developing a whole line of products focused on mixing nature with other materials, bringing a real interaction with the user; both visual and tactile. That is why we are already providing the smaller and more decorative version of the moss carpet. So nature-lovers can use it to decorate any room of their house, window's edges or even skirting boards, as you can see below.
The moss carpet can be used as bath mat like it was originally thought but it can also decorate other rooms in the house or even cover a balcony for example.
We brainstormed, researched, designed, tested, prototyped, readapted and now we just need to produce it for you! (Note: The prototype was done by Hoodesign).
The moss carpet is composed of different materials to serve various purposes; the user's comfort and sensation when stepping on it, the mosses' optimum living environment and the usability in different rooms of the house.
The moss carpets are designed to fit into each other allowing to form a big surface.
Art Directors & Script writers / La Chanh Nguyen & Jeff Araujo
Director & Editor / Marcelo Lince - marcelolince.com
Actress / Fabia Falcão
Video assistants / Augusto Ribeiro, Igor França, Bernardo Clarkson
Voice over record / Fil Buc Produções - filbuc.com
Prototype / Hoodesign
A special thank you to Clarkson family and Acquawear - acquawear.com.br
Risks and challenges
The project is composed of two different parts; the moss carpet and the mosses themselves.
Concerning the base, we have been working on selecting the right materials, the production techniques and found our producer. Having in hand all the key elements we needed, we were able to design the final product according to these parameters and therefore come up with the most efficient design concerning usability, production and logistics.
The second part concerns the mosses.
Mosses grow all over the world and we know that the demand for this product comes from countries all around the globe (because the moss carpet has been a viral all over the internet for several years). In order to have an efficient logistics for the moss carpet, we have been and are still looking for new moss producers partners. That way, customers will receive mosses from their own region and the plants won’t have to cross the whole planet.
- (60 days)