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BE TH3 CHANGE is Eco-Friendly clothing for the rest of US!

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The Brief Version: My mission with this Brand is to change people's perception of Eco-friendly clothing. I want to provide tees that people like and can feel good about wearing. The tees will be a mixture of art, innuendos, snarky remarks, and random designs. They will be wholly made in the USA (to help reduce the ecological footprint), of a recycled cotton/poly blend (similar to your standard 50/50 tee, but softer, and a greener option than organic cotton), and printed with water-based inks.

Also, I want to offer something slightly different for the ladies other than a smaller version of a men's tee. With that said, my initial release will have a couple of original "cut" designs, and t-shirt scarves.

For those of you that are readers, everything else you need to know is down below!

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The Reason Behind The Name: BE TH3 CHANGE was derived from one of my favorite quotes by Mahatma Gandhi, "You must be the change you want to see in the world."

Change can mean many things for different people. It can simply mean a change in how one does something, a physical change, a mental change, a change in the way one views the world, or as simple as a change in how clothes are made.

Why I Chose Streetwear: Streetwear is a style of clothing that I tend to wear. People often confuse Streetwear with urban clothing, or hip hop fashion, but its roots come from the surfer and skater culture here on the West Coast. However, it has evolved to include influences from urban, hip hop, punk, and other styles around the world. For those who know me, know that I change up my styles quite often, so it was only natural for me to start a Brand in a category as diverse as Streetwear.

Why I'm Doing This: My initial goal is to change people's perception of what Eco-friendly clothing is; however, "Be The Change" has such a positive message that it may change a person's frame of mind every time they put on one of my shirts. (Wishful thinking). :]

Also, I want people to realize that not all Eco-friendly clothing has to look like it's made from a burlap sack! It also doesn't have to read Save the Whales, Wildlife Fund, or any other blatant environmental related slogans. There is nothing wrong with those types of tees, it's just not something I want to wear on a daily. I think Streetwear can take a step in the right direction by making fashions that appeal to street culture, which are less taxing on the environment.

Most people want to do good for the environment, but they don't want to lose themselves in the process. By offering clothes which are similar to the current styles, and those that are going to set new trends, it gives people an option – an option to look good, and do better.

Why My Brand is Different From the Others: There are a lot of Streetwear brands on the market, so why would I want to join this over-saturated market? Because I know I can do better (and yes, I started a sentence with because..lol)! The thing is, most of the Streetwear brands on the market use unsustainable materials for their garments, and Eco-friendly brands don't always offer styles that most people want to wear. So I decided to combine the two, make styles which are appealing to most people, yet are made in a sustainable way. SIMPLE.

In addition to that, most streetwear brands are run by men and cater to men. My Brand is offering something extra for the ladies; something more than just a smaller version of a men's tee. I am offering original, handmade cut designs, fitted tees, and t-shirt scarves. However, I will also be catering to men!

The Manufacturer Headache: Finding a manufacturer which aligned with my core values was probably the hardest thing I've dealt with thus far. I went in thinking, "How hard can it be to find a manufacturer that makes tees in the USA, using sustainable materials?" HARD! I almost gave up, ALMOST, but I was determined. I spoke with many manufacturers who told me that their products were made in the USA, but when I started asking questions, it wasn't what it seemed. Some well-known manufacturers that claim to be 100% USA made are using USA grown cotton, which they've shipped overseas to get made into yarn, then shipped back here to create the garment. What the?!?! That is WASTEFUL! Then there were companies that said, "oh we make everything here, but our cotton is imported." After being told the US does not grow enough organic cotton to keep up with demand, I knew I had two choices; either give up, or think out of the box.

Luckily, with my determination and persistence, I was able to find a solution, 100% recycled tees. The tees are made from 50% post industrial (not post consumer - No Goodwill tees) cotton, and soda bottles (recycled PET). So it's just like your regular 50/50 blend, except no virgin material will be used, making it a greener option than organic cotton.

The Reasons I'm Hellbent on Manufacturing in the USA: First, because I live here; and as an aware adult I see how hard it is for people to get jobs. Also, I see how heartbreaking it can be for them to lose their jobs to workers overseas just because a company wants to save a few bucks and increase their profit margins.

More importantly, the items will be made in the USA because it helps minimize the ecological footprint generated from outsourcing materials from all over the world.

How I Plan To Spend the Money Raised: The $8,000 raised will be just enough money for me to produce the (5) designs, in (2) colors, and (2) styles (men and women), which is equivalent to producing (10) tees. I chose to start out with (5) designs so that I could offer wearers some variety, and give them a taste of what they can expect with my Brand. 

The funds raised will cover everything including the blanks, printing, finishing, packaging, shipping (US), materials for scarves, Kickstarter fees, and Amazon Payments fees.  

Well enough of the chitchat, let's get to these REWARDS!

                                                                         Tees

                                         Sizes: Men's (S - XXL) / Women's (XS - XL)

                                                                         Styles

***KICKSTARTER EXCLUSIVE*** This is the regular logo tee w/ a tagline that reads, "My money funded the change." This version of the shirt will NEVER be reprinted outside of this campaign.
***KICKSTARTER EXCLUSIVE*** This is the regular logo tee w/ a tagline that reads, "My money funded the change." This version of the shirt will NEVER be reprinted outside of this campaign.
Here is a close up of the Kickstarter Edition logo tee w/ the line that reads, "My money funded the change", because it did! ;)
Here is a close up of the Kickstarter Edition logo tee w/ the line that reads, "My money funded the change", because it did! ;)
Just a lil graffiti taking certain elements from the Brand name.
Just a lil graffiti taking certain elements from the Brand name.
We all know one! Now tell 'em, without "telling" them. ;)
We all know one! Now tell 'em, without "telling" them. ;)
This is an homage for my old blog at TheGreenAttraction. I'm not trying to change you, just change your way of thinking. Remember, you can still be you, just a better, more attractive you – because green is attractive."
This is an homage for my old blog at TheGreenAttraction. I'm not trying to change you, just change your way of thinking. Remember, you can still be you, just a better, more attractive you – because green is attractive."
Don't let FEAR stop you from achieving your goals. Remember you ARE greater than fear. Use this shirt to inspire you to get through whatever obstacles may come your way!
Don't let FEAR stop you from achieving your goals. Remember you ARE greater than fear. Use this shirt to inspire you to get through whatever obstacles may come your way!

                                                                Cut Designs

                                                 (Available on any tee above)

Design A: Double "V" Side
Design A: Double "V" Side
Design B: The Butterfly
Design B: The Butterfly

                                                                     Scarves

                                   Current Available Colors: Black, White, & Red

Sexy Sophisticated - Single Color
Sexy Sophisticated - Single Color
Beaded Beauty - Single Color
Beaded Beauty - Single Color
Sexy Sophisticated - Multicolor
Sexy Sophisticated - Multicolor
Beaded Beauty - Multicolor
Beaded Beauty - Multicolor

STRETCH GOALS: 

I have created some stretch goals that I am excited to share with you guys! So for every goal on this chart that is reached, a NEW REWARD will be UNLOCKED! If everyone works together, we can get all of these hidden rewards UNLOCKED! LET'S DO THIS!!!

Unlocked Rewards:

None

***NOTE: This project is tracked with Kicktraq, one of the easiest ways for you to stay up to date with me (other than my FB and Twitter accts). So if you like charts, check it out!***
***NOTE: This project is tracked with Kicktraq, one of the easiest ways for you to stay up to date with me (other than my FB and Twitter accts). So if you like charts, check it out!***

Risks and challenges Learn about accountability on Kickstarter

Since this is an untapped market, the one risk I can foresee is that BE TH3 CHANGE will take off like crazy and it may be difficult to keep up with all the orders. I say this because as time passes people are becoming more cognizant of our environment. Since I am only one person and it may be a little difficult to complete all the packaging and shipping on my own. However, I have a great circle of friends and family that would love nothing more than to see me succeed, and they would lend a helping hand before I get a chance to ask. =]

FAQ

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    The Supporter: "Thank You" email, and a shout out on both my Facebook and Twitter pages.

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    Sexy Sophisticated: Get (1) Single Color Sexy Sophisticated scarf in any available color. Plus, get everything from the "Supporter" level.

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    Beaded Beauty: Get (1) Single Color Beaded Beauty Scarf (Twisted or Braided) in any available color. Plus, get everything from the "Supporter" level.

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    ***EARLY BIRD SPECIAL*** Kickstarter Edition Logo Tee or Text Tee: You will get (1) KS edition logo tee OR (1) 'FEAR' or 'RICHARD' tee. Plus, get everything from the "Supporter" level.

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    Sexy Sophisticated: Get (1) Multi-Color Sexy Sophisticated scarf in any available colors. Plus, get everything from the "Supporter" level.

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    ***EARLY BIRD SPECIAL*** Graphically Inclined: Choose (1) 'Green Attraction', or 'B3' tee. Plus, get everything from the "Supporter" level.

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    Kickstarter Edition Logo Tee or Text Tee: You will get (1) KS edition logo tee OR (1) 'FEAR' or 'RICHARD' tee. Plus, get everything from the "Supporter" level.

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    Beaded Beauty: Get (1) Multi-Color Beaded Beauty Scarf (Twisted or Braided) in any available color. Plus, get everything from the "Supporter" level.

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    Graphically Inclined: Choose (1) 'Green Attraction', or 'B3' tee. Plus, get everything from the "Supporter" level.

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    Cut The Back OUT!: Get Design (A) on any (1) KS edition logo tee OR (1) 'FEAR' or 'RICHARD' tee. Plus, get everything from the "Supporter" level.

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    Cut the Back OUT!: Get Design (B) on any (1) 'Green Attraction', or 'B3' tee. Plus, get everything from the "Supporter" level.

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    ***EARLY BIRD SPECIAL*** Text Tee Logo: Choose (1) 'Richard' or 'Fear' tee AND (1) KS Edition Logo tee. Plus, get everything from the "Supporter" level.

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    ***EARLY BIRD SPECIAL*** Graphic Logo: Choose (1) 'GreenAttraction', or 'B3' tee AND (1) KS Edition Logo tee. Plus, get everything from the "Supporter" level.

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    Text Tee Logo: Choose (1) 'Richard' or 'Fear' tee AND (1) KS Edition Logo tee. Plus, get everything from the "Supporter" level.

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    Graphic Logo: Choose (1) 'GreenAttraction', or 'B3' tee AND (1) KS Edition Logo tee. Plus, get everything from the "Supporter" level.

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    TEES ME: Choose any (3) tees. Mix N Match, any size, any style, any available color. Plus, get everything from the "Supporter" level.

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    PASS THE FOURTEES: Choose any (4) tees. Mix N Match, any size, any style, any available color. Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website. Plus, get everything from the "Supporter" level (Your shout out will precede with BIG BACKER). ***BONUS ACTION: You will also get to choose (1) Level 1 bonus reward once it has been UNLOCKED*** [You may substitute the bonus for any Cut Design on any of the (1) of the (4) tees you receive.]

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    ROLLIN' SIXTEES: Choose any (6) tees. Mix N Match, any size, any style, any available color. Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website. As well as a feature on the Brand's blog. Plus, you get everything from the "Supporter" level (Your shout out will precede with BIG BACKER). ***BONUS ACTION: You will also get all Level 1 bonuses & (1) Level 2 bonus reward once they have been UNLOCKED*** [You may substitute the bonus for any Cut Design on any of the (2) of the (6) tees you receive.]

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    EIGHTEES BABIES: Choose any (8) tees. Mix N Match, any size, any style, any available color. Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website, and a short bio featured in the monthly newsletter. Plus, you get everything from the "Supporter" level (Your shout out will precede with BIG BACKER). ***BONUS ACTION: You will also get all Level 1 & Level 2 bonuses, plus (1) Level 3 bonus reward once it has been UNLOCKED*** (International Backers get FREE shipping at this level!) [You may substitute the bonus for any Cut Design on any of the (4) of the (8) tees you receive.]

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    CONTRIBUTOR'S EDITION: With your AMAZING contribution you will become part of the first designs in the Limited Edition collection. The designs in the collection are limited to 100 prints and will be numbered. You will get to have some input on the design you will be representing, have your name printed on the tag of each of the (100) tees, and you will receive the 1st print of the design (#001). Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website. In addition, you will receive a feature in the monthly newsletter and the blog (either about you or your business). Plus, you get everything from the "Supporter" level (Your shout out will precede with BIG BACKER). Finally, you will receive your choice of ANY (10) shirts (cut designs available for all ten tees), plus all bonuses once they have become UNLOCKED! (International Backers get FREE shipping at this level!)

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Funding period

- (40 days)