The Reason Behind The Name: BE TH3 CHANGE was derived from one of my favorite quotes by Mahatma Gandhi, "Be the change you want to see in the world."
Change can mean many things for different people. It can simply mean a change in how one does something, a physical change, a mental change, a change in the way one views the world, or as simple as a change in how clothes are made.
Why I Chose Streetwear: Streetwear is a style of clothing that I tend to wear. People often confuse Streetwear with urban clothing, or hip hop fashion, but its roots come from the surfer and skater culture here on the West Coast. However, it has evolved to include influences from urban, hip hop, punk, and other styles around the world. For those who know me, know that I change up my styles quite often, so it was only natural for me to start a Brand in a category as diverse as Streetwear.
Why I'm Doing This: My initial goal is to change people's perception of what Eco-friendly clothing is; however, "Be The Change" has such a positive message that it may change a person's frame of mind every time they put on one of my shirts. (Wishful thinking). :]
Also, I want people to realize that not all Eco-friendly clothing has to look like it's made from a burlap sack! It also doesn't have to read "Save the Whales", "Wildlife Fund", or any other blatant environmental related slogans. There is nothing wrong with those types of tees, it's just not something I want to wear on a daily. I think Streetwear can take a step in the right direction by making fashions that appeal to street culture, which are less taxing on the environment.
Most people want to do good for the environment, but they don't want to lose themselves in the process. By offering clothes which are similar to the current styles, and those that are going to set new trends, it gives people an option – an option, to look good, and do better.
Why My Brand is Different From the Others: There are a lot of Streetwear brands on the market, so why would I want to join this over-saturated market? Because I know I can do better (and yes, I started a sentence with because..lol)! The thing is, most of the Streetwear brands on the market use unsustainable materials for their garments, and Eco-friendly brands don't always offer styles that most people want to wear. So I decided to combine the two, make styles which are appealing to most people, yet are made in a sustainable way. SIMPLE.
The Manufacturer Headache: Finding a manufacturer which aligned with my core values was probably the hardest thing I've dealt with thus far. I went in thinking, "How hard can it be to find a manufacturer that makes tees in the USA, using sustainable materials?" HARD! I almost gave up, ALMOST, but I was determined. I spoke with many manufacturers who told me that their products were made in the USA, but when I started asking questions, it wasn't what it seemed. Some well-known manufacturers that claim to be 100% USA made are using USA grown cotton, which they've shipped overseas to get made into yarn, then shipped back here to create the garment. What the?!?! That is WASTEFUL! Then there were companies that said, "oh we make everything here, but our cotton is imported." After being told the US does not grow enough organic cotton to keep up with demand, I knew I had two choices; either give up, or think out of the box.
Luckily, with my determination and persistence, I was able to find a solution, 100% recycled tees. The tees are made from 50% post industrial (not post consumer - No Goodwill tees) cotton, and soda bottles (recycled PET). So it's just like your regular 50/50 blend, except no virgin material will be used, making it a greener option than organic cotton.
The Reasons I'm Hellbent on Manufacturing in the USA: First, because I live here; and as an aware adult I see how hard it is for people to get jobs. Also, I see how heartbreaking it can be for them to lose their jobs to workers overseas just because a company wants to save a few bucks and increase their profit margins.
More Importantly, the items will be made in the USA because it helps minimize the ecological footprint generated from outsourcing materials from all over the world.
How I Plan To Spend the Money Raised: The $10,000 raised will be just enough money for me to produce the (6) designs, in (2) colors, and (2) styles (men and women), which is equivalent to producing (12) tees. I chose to start out with (6) designs so that I could offer wearers some variety, and give them a taste of what they can expect with my Brand.
The funds raised will cover everything including the blanks, printing, finishing, packaging, shipping (US), Kickstarter fees, and Amazon Payments fees.
Well enough of the chitchat, let's get to these REWARDS!
Sizes: Men's (S - XXL) / Women's (XS - XL)
I have created some stretch goals that I am excited to share with you guys! So for every goal on this chart that is reached, a NEW REWARD will be UNLOCKED! If everyone works together, we can get all of these hidden rewards UNLOCKED! LET'S DO THIS!!!
Risks and challenges
The only risk I can foresee is that I am only one person and it may be a little difficult to complete all the packaging and shipping on my own. Then I remembered I have a great circle of friends and family that would love nothing more than to see me succeed, and they would lend a helping hand before I get a chance to ask. =]
In addition to my great circle of friends, I have an awesome team of graphic designers, manufacturers, and printers. Oh, and I can't forget everybody in the focus group!
Other than that, the designs are completed, the manufacturer is on board, and my printer is ready for ANY number of shirts I can throw at them, so let's put them to WORK! It's GO TIME!
No. Your card will not be charged until the project has ended. If for some strange reason the project is not fully funded, your card will never be charged. However, let's not even put that negativity into the universe, it WILL get funded, and you WILL get your rewards! Thank you! :D
No, that is a misconception. However it was inferred from this: “If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. … We need not wait to see what others do.”
It is not that it wasn't good to wear the first time. When companies buy cotton to make tees, they cut the t-shirt pattern out, and discard the remaining. The manufacturer I use collects these scraps, mixes them with the recycled poly and turns them into fabric (this way there are no scraps discarded which can be used). This follows the line of using every bit possible - minimizing waste generated from making a simple t-shirt.
BEHIND THE SCENES SUPPORTER: You like what my Brand stands for, but it really isn't your style. So you just want to pledge, and in return you want nothing more than a thank you, a smile, and a virtual hug!
Either way, you ARE totally AWESOME! :D
**I will gladly give you a shout out on my Twitter, unless you'd rather stay anonymous.**
KICKSTARTER EDITION: You will get (1) KS edition logo tee in either style, and your choice of white or black. **KICKSTARTER EXCLUSIVE** Plus, you get everything from the "I Can Spare A Lil Change" level.
EIGHTEES BABIES: Choose any (8) tees. Mix N Match, any size, any style, any available color.
Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website, and a short bio featured in the monthly newsletter. Plus, you get everything from the "I Can Spare A Lil Change" level.
***BONUS ACTION: You will also get all Level 1 bonuses, plus (1) Level 2 & (1) Level 3 bonus reward once it has been UNLOCKED***
Tee Count: (8)
Bonus Count (have to be unlocked): (3) ***depending on how many level 1 bonuses there could be more***
(International Backers get FREE shipping at this level!)
CONTRIBUTOR'S EDITION: With your AMAZING contribution you will become part of the first designs in the Limited Edition collection. The designs in the collection are limited to 100 prints and will be numbered. You will get to have some input on the design you will be representing, have your name printed on each of the (100) tees, and you will receive the 1st print of the design (#001).
Also, your name added to the Contributor's list that will be posted in the 'Behind the Brand' section on my website. In addition, you will receive a feature in the monthly newsletter and the blog (either about you or your business). Finally, you will receive your choice of ANY (10) shirts, plus all bonuses once they have become UNLOCKED!
Tee Count: (10) + (1) Limited Edition dedicated to you
Bonus Count: ALL available
(International Backers get FREE shipping at this level!)