$22,799
pledged of 50 000 $pledged of 50 000 $ goal
322
backers
13days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, November 28 2018 5:00 PM UTC +00:00.

$22,799
pledged of 50 000 $pledged of 50 000 $ goal
322
backers
13days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, November 28 2018 5:00 PM UTC +00:00.

About

PUSH is a documentary exploring the new unlivable cities, from WG Film and the award-winning documentary filmmaker Fredrik Gertten 

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***Trailer in French, Spanish, German and Italian below

Have you wondered why year after year the cost of our homes continues to rise in cities? Have you noticed how you and your neighbors are paying more for smaller spaces? The answer we get usually blames inflation and claims that this is the natural result of living in an urban area. 

But the truth is far more complicated.

The truth is that our neighborhoods are facing a threat that goes beyond gentrification, inflation or urbanization. Our incomes aren’t keeping up with the increase in housing prices, forcing us out of the neighborhoods we have called home for so long. Yet, as we move further away, new buildings stand vacant in the heart of cities. Instead of being the shelter we desperately need, these empty monuments to capitalism house money instead of people.

These developments in our neighborhoods are far from natural. This is what we explore in PUSH. We follow Leilani Farha, who has been appointed by the UN to find out why governments are not complying with the agreement that they have signed - that all people have the right to adequate and safe housing. It is a human right. Leilani guides us on her quest to understand who’s getting squeezed, who’s getting rich and why housing has become one of today’s most pressing world issues.

From Barcelona to Toronto, PUSH sheds light on our increasingly unlivable cities, a new kind of faceless landlord and an escalating crisis that has an effect on all of us.

As Leilani guides us through the complexities of the growing global housing crisis, she investigates the corporations behind the massive spike in housing costs. One such corporation is The Blackstone Group, an American multinational equity fund. Companies like Blackstone use strategies specifically designed to increase profits for their investors at the expense of tenant and middle class families around the world. This global housing crisis we now face is the direct result of prioritizing profit over people.  

The interests of a few have taken over the needs of the many. Now it is time for us to push back.

For us at WG Film, documentaries are tools for change. They have the ability to reveal hidden structures and agendas in our society. With this mindset, we’ve made films that have made a real impact and sparked discussions all over the world. Films like Bikes vs Cars, Dead Donkeys Fear No Hyenas, BANANAS!* and Big Boys Gone Bananas!*, which led to sales of Fairtrade bananas doubling in Sweden. Like our previous films, the topic for PUSH is relevant for many – and urgent. Huge things are happening as you read these words. There is a global battle between tenants and a new kind of global landlords, hedge funds and private equity funds, and it affects us all. The film will reveal the structures of this battle, and provide a language for the discussion that needs to happen. 

The $50,000 we’re aiming for is needed for post-production and outreach. We now have all of our filming complete and are finalizing the editing process. This will be followed by all of the final touches - like the sound design, graphics and very crucially, subtitles. We want this film to reach as wide an audience as possible. If we have a Spanish version, a French version, a Portuguese version, and so on, the amount of communities we can reach with the film increases exponentially, along with its impact. 

We also need money to spread the word and help our neighbors understand why they can't afford to buy a home. Contributions will also towards international media coverage, community outreach, facilitating screenings with politicians, and getting our film to festivals and TV channels. The donations will also be used to maintain an active and effective social media presence on Twitter, Facebook, Instagram, and to maintain and update the PUSH website.

This topic affects all of us, which makes it urgent for us to spread our message far and wide. We need voices, and a lot of them. We need the money to be heard - the most important step to creating change. With PUSH we will give you the tools to empower you to start a conversation. Words are the most powerful tools we have to fight the corporations who have deliberately denied us the language to understand and explain this crisis. Getting any message out costs money. Getting out a message about the hidden side of the financial industry costs even more. We are pushing back against an industry with billions of dollars at their disposal. Help us share our cause, whether it’s with $1 or $100, a tweet, or a Facebook post. One small action makes a big difference! 

 “Both PUSH and my previous film, Bikes vs Cars, tell a story about cities that no longer work for the benefit of their citizens. Construction companies and private equity funds are setting the agenda through their PR and lobbying and sometimes also by clear corruption. The relation between real estate, construction companies and politicians is one of the most corrupted relationships on the planet. It makes it very hard to change anything when the all-powerful have something to lose and the home-owning middle class is partly dependent on the system. They all feel the stress. Because even if you’ve made it, your kids won’t. For me, the only answer is democracy and politics, but governments have lost much of their influence as the phantom cash is so much bigger, and faster. The elevator pitch for the ambition of this film could be NAME THAT PUSH. We need to understand what the heck is going on to be able to talk about it. A clearer language. A deeper knowledge.”  

Risks and challenges

Often times on Kickstarter, the projects you back come along with a risk of non-completion or failure. PUSH is a little different. Because we already have completed the vast majority of the film, we need your support to be able to finish it up. Most of your money will be used to spread the word and reach the larger audiences. This means it’s a low-risk contribution with an expected fruitful outcome, should we successfully reach our funding goal, of course. Unlike many other pledges on Kickstarter, we will be able to deliver most of your rewards almost instantaneously (depending on the pledge of your choice). This owes to the favorable position your contribution will put us into, allowing us to successfully launch the project!

However, due to copyright-imposed restrictions, we do not own all distribution rights to the film in certain territories of the world, which means that we will need to request for an additional permission to send out the finished film. Fortunately, so far our distributors have generously allowed us to send out the film to our Kickstarter backers!

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    Pledge US$ 1 or more About US$ 1.00

    Welcome to the neighborhood

    Every dollar counts. Show your support for the cause! As a thank you, we will include your name on our website's Thank You wall!

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    That extra PUSH

    Thank you for chipping in a little bit more. It makes a big difference to us. Look forward to your name being on our website’s Thank You wall!

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    "Gold is not a human right, housing is."

    Become an advocate for the basic human right. As a personal thank you, we will email you a thank you video from the team, as soon as you donate!

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    WG for CHANGE

    We at WG Film have a history of making documentaries that generate change.
    Sound of interest? Then this one’s for you! We will email you a code for one free streaming rental at our webshop plus everything above.

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    PUSH BACK

    The reason why we’re all here. We will send you a download link for PUSH as soon as we’ve completed our world and select national premieres. Be one of the first to see the film from the comfort of your home!

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    Wear for care!

    Make a statement with a PUSH tote bag, designed by us. Stylish and practical, plus filled with some PUSH stickers!

    Includes:
    • PUSH tote bag (choose from 2 different designs)
    • PUSH stickers
    • Download link for PUSH
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    Fredrik Gertten Combo

    While waiting on your download link for PUSH, why not check out (or re-watch) Fredrik’s last film, BIKES VS CARS. We’ll send you a signed DVD so that you can start your Fredrik Gertten binge as soon as the campaign ends.

    Includes:
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    • PUSH stickers
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    What do YOU think?

    Be part of the process of making the documentary PUSH by getting an exclusive seat in our test panel of experts. No need to worry - we will not put you in any danger as our test pilot! You will be the first to see the filmed material through links and we will ask for your opinion through forms. Once the final film is complete, you'll of course get the link so that you can see what you've contributed to.

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    Your name in the credits

    Your contribution is invaluable to us.
    As a way of thanking you, we will forward our gratitude by including you in the “special thanks” segment of the film’s credits.

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    Have a Swedish Fika

    We invite you on a fika (a Swedish tradition featuring delicious coffee and fresh pastries from a local bakery) to our humble office based in Malmö, Sweden. Come and let’s have a chat! We will also give you a DVD of any of our previous films.
    How cosy does that sound!

    Includes:
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    • A DVD of a previous film by WG
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    SOCIAL ACTIVIST

    Have an at home screening with friends. We’ll send you an HD mp4 download for your screening and someone from our team will join in through Skype for a Q&A!

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    • Private screening + skype
    • Download link for PUSH
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    Premiere Package - Malmö

    2 tickets to the Malmö, Sweden premiere of PUSH, plus a drink with the team! We’ll keep you posted on the exact date, time and location.

    *travel and accommodation not included

    Includes:
    • 2 tix to Malmö premiere
    • drinks with the PUSH team
    • Download link for PUSH
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    Premiere Package - Göteborg

    2 tickets to the Göteborg, Sweden premiere of PUSH, plus a drink with the team! We’ll keep you posted on the exact date, time and location.

    *travel and accommodation not included

    Includes:
    • 2 tix to Göteborg premiere
    • drinks with the PUSH team
    • Download link for PUSH
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    Premiere Package - Stockholm

    2 tickets to the Stockholm, Sweden premiere of PUSH, plus a drink with the team! We’ll keep you posted on the exact date, time and location.

    *travel and accommodation not included

    Includes:
    • 2 tix to Stockholm premiere
    • drinks with the PUSH team
    • Download link for PUSH
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    Premiere Package - International

    We love meeting audience members around the world! Fredrik's previous films have traveled to over 100 countries and lucky for us, members of the team have been able to attend screenings around the globe. We invite you and friend to attend one of PUSH's national premieres (and we expect many!) and join a member of the team for a drink before or after. Send us a message through Kickstarter for more info on this reward in your country and when you could expect to see the film!

    *travel and accommodation not included

    Includes:
    • 2 tix to a PUSH national premiere
    • Download link for PUSH
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    Small workplace screening

    Be one of the first to host a private screening of the film for your staff of 25 or less.

    Includes:
    • 1 small company screening of PUSH
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    Tour d’Malmö

    At WG, we share a common passion for cycling and coffee. If you share these passions, join our director Fredrik Gertten on a bike tour around our hometown Malmö and let him treat you for a coffee at his favorite coffee shop.

    Includes:
    • Bike tour around Malmö + cup of coffee at Fredrik’s favorite spot
    • Download link for PUSH
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    Community screening

    Wanna arrange a public community screening for PUSH? This package will provide you with the film and the rights necessary for a one-time public screening. Great for really getting the word out there!

    This reward is restricted due to distribution in certain territories. Please email screenings@wgfilm.com if you want information on rights in your area!

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    Big workplace screening

    Be one of the first to host a private screening of the film for your staff of 26 or more.

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    Community screening + Q&A

    Arrange a public community screening for PUSH followed by a Q&A with the film’s director Fredrik Gertten or the film’s producer via Skype.
    This package will provide you with the film and the rights necessary for a one-time public screening.
    Let’s together build a serious discourse within your community!

    This reward is restricted due to distribution in certain territories. Please email screenings@wgfilm.com if you want information on rights in your area!

    Includes:
    • 1 screening of PUSH
    • 30 min Skype Q&A with the director
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    3 community screenings

    This one’s for the high aimers! Arrange 3 public community screenings for PUSH with a possibility to make a difference in the lives of hundreds.

    This reward is restricted due to distribution in certain territories. Please email screenings@wgfilm.com if you want information on rights in your area!

    Includes:
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    Virtual meeting with the director

    What’s it like to be sued by the biggest fruit company in the world? What was Zlatan like as a teenager? Get the inside scoop from the director Fredrik Gertten himself.. A one hour conversation with Fredrik about the making of PUSH and his other films over skype, phone, etc. For groups or individuals.

    Includes:
    • 1 hour skype with Fredrik Gertten
    • Download link for PUSH
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    Public screening + keynote talk

    Show the film to the public and invite over the very people behind it. This one will include rights for a one-time screening of the film as well as a keynote either by the director Fredrik Gertten or the film’s protagonist and UN rapporteur Leilani Farha.
    *only for NGOs, organizations, community groups, universities, etc.
    **additional travel and accommodation expenses.

    Includes:
    • 1 screening of PUSH
    • Keynote by Fredrik or Leilani
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    Associate Producer

    Maybe you’re a landlord with ethics, maybe you just want to build on your IMDB. Become an associate producer of the film (including our IMDb credits). Put your name down in history and give a vital contribution to further the cause!

    Includes:
    • Associate producer credits
    • Download link for PUSH
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    Not all people with money are crooks

    WE ARE MANY but some of you have more. So if you can afford it, help us with a big chunk of money and we promise to spend it well. With your support, both the film and campaign will be more successful. If you'd like, you'll get an Associate Producers credit in the film. Let's talk.

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