Trellie ensures you never miss an important call from the people who depend on you. Simple & Beautiful. iPhone, Android & Bluetooth. Read more
This project was successfully funded on February 9, 2013.
About this project
Pants vs Handbags:
Trellie is based on a simple consumer insight – 80% of all women carry their phone in their purse and consequently miss over half of their incoming calls. This is unlike men who tend to carry their phone in a pants pocket.
The problem impacts everyone in the family:
Sometimes missing a call is okay. But there are some urgent, time sensitive calls that are just too important to miss. Missing a call from a doctor, school or caregiver can wreak havoc on a family. We at Trellie experienced this with our own families and quickly realized we were not the only ones. We talked to hundreds of men and women who had similar reactions:
- Moms who feel guilty when they miss important calls from the people they love.
- Men who are frustrated because they can't reach their spouse, girlfriend, mom, etc. because their phones are…you guessed it….buried in their handbags.
- Adults who are worried about the ability to reach aging parents.
We thought there had to be a better way. So we quit our jobs and have spent the past year working to solve this problem and help families stay connected!
are the 3 common situations Trellie makes better:
- Time-Sensitive Issues
- Priceless/Magic Moments
These are situations where you want to talk to that person live, not listen to the news on voicemail.
Trellie is an ultra-simple, beautiful device, worn as a fashion accessory on the outside of any handbag that notifies the user of an incoming (and missed) call to their mobile phone through bright flashing LED lights.
This patent-pending product comes in two colors: Platinum Silver or Brushed Gold. Also, exclusive for the Kickstarter community, we have developed a special limited edition “Trellie Red” available only during the Kickstarter campaign.
Peace of Mind: Moms are already the best multi-taskers but Trellie serves as added “insurance” that they won’t miss that life changing call.
Simplicity: Busy moms have enough going on. They don’t need another device to recharge or try to dig out of their purse in a timely fashion. Trellie just works. Trellie runs on two standard, replaceable “AAA”batteries, so there is no hassle of having to recharge the device on a regular basis.
Plays Nice: Trellie functions with any phone with Bluetooth technology (approximately 90% of all phones on the market today) including Apple, Samsung, HTC, Blackberry, Nokia and more.
Fashion Forward: Trellie fielded consumer research and worked with top designers to ensure we created a product that was both beautiful and functional. Our goal was to create a product that fits into a woman’s active lifestyle and looks good doing it.
Trellie’s mission is to ensure you are better connected to those who depend on you. Our market research indicates that 80% of people would always take a call from a spouse and 60% would always take a call from their own mothers—that is, if they heard the phone ring. Furthermore 60% of spouses believe they would NOT be able to reach each other in an emergency. We are here to change that!
At Trellie, we are focused on creating simple, beautifully-designed solutions to everyday problems. Trellie solves a functional need to receive important calls, but it really goes beyond that. It’s improving communication among loved ones. It saves time and worry. It provides added insurance for moms that they will not miss important calls from all the people who count on them including spouses, children, daycare, school, parents, close friends and colleagues.
We’re a small (yet MIGHTY!) Kansas City company with big plans to go along with our big ideas. We are taking on the “big guys” to prove once and for all that a dynamic midwestern company like us can create innovative products that solve real problems! That’s where we need your help! Your support will help us get “Kickstarted!"
We have manufacturing lined up and waiting for the go-ahead. We’ve validated the problem, received great feedback on our prototype and we are excited to be able to share Trellie with you and your loved ones. Our $30,000 funding goal will cover tooling and secure the components, materials and hardware necessary to bring Trellie to you.
Click on one of the pledges to the right and get a Trellie for you or a loved one. Your pledge really does make a difference and you have the opportunity to be a part of something special by making Trellie a reality.
Trellie Rewards and Additional Pictures:
New Reward Dooney and Bourke 'Russel - Small' Leather Tote + Trellie: $225
THANK YOU FOR YOUR SUPPORT!
We’re grateful for your support and want to express our special thanks to those who’ve helped us get to this point!
Photography/videography: Todd Norris, Jim Howard, Nikki and Dennis DuPont. Reward friends: Dooney & Bourke and Lillybit. Website: Propaganda3
Risks and challenges
Like any innovative new hardware product, Trellie enters a marketplace crowded with devices. The opportunity is to create a simple and functional product that appeals to busy parents; the challenge is to get noticed. There is little technology available today that is targeted towards women. We are challenged with creating a simple, functional device that also bridges into fashion/accessories.
Unlike some start-ups, we’ve met a lot of our manufacturing and marketing challenges already. To reduce risk, we sought (and got) advice from experts who helped us validate the need and vet both functionality and design of the product.
Our team has worked hard to address manufacturing, logistical and fulfillment challenges in advance. Our engineering team has a combined 50 years of experience in building, tooling, designing, and manufacturing Bluetooth enabled products. We’ve toured the manufacturing facilities, secured an independent testing facility, and ensured everything is ready once we say “go." So although there’s always risk in innovation, we’ve done everything within our means to minimize it.
The steps from prototype to fully-tested, manufactured product can be long and complicated; prototypes aren't always a reliable indicator of how the final product will perform. To address this, we have:
- built 10 working prototypes, not just one or two (plus countless printed circuit boards);
- contracted to have testing performed by an outside vendor to ensure accuracy;
- ordered a pre-production batch to further test the internal software, Bluetooth functionality, and product quality while we begin manufacturing
Delivering a consumer-ready product from working prototypes is another major step. Our team has experience in this area and has tested Bluetooth enabled solutions many times, with popular brands you probably use in your daily life. Our team has visited the manufacturing facility and secured all necessary parts vendors to procure and fulfill the needed components. We have designed this product from the beginning with manufacturability in mind. We will streamline the process by:
- working directly with manufacturers to set up and secure lead times for components;
- working with a US-based liaison to help vet the process, ensuring no language barrier, miscommunication, or misinterpretation;
- utilizing existing relationships with manufacturing facilities to reduce lag time. We have firm quotes for all of the components, including tooling. Our manufacturing partners have fully vetted and approved our production plans, anticipated quantities, and schedule.
In summary, we have everything in place so we can begin executing immediately.Learn about accountability on Kickstarter
Right now, between calculations and our tests we are looking at approximately 1-2 months with the device always on.
Trellie's range is 10-15ft from the phone.
In order to meet the broadest range of phones in the marketplace today we choose to go with standard Bluetooth (using Bluetooth v2.1+EDR). The vast majority of the phones made within the last 5yrs support Bluetooth. v2.1 is far and away the most utilized form of Bluetooth on the market today.
Pledge $2 or more
Two for Trellie, we appreciate the support! Receive a virtual high five from our team at Trellie! Plus you'll be added to our mailer and we will keep you in the loop of all the cool things we're doing.Estimated delivery:
Pledge $25 or more
Let everyone know you believe in the power of helping families communicate! Show your love of Trellie! Adorn yourself with the name and the eye-catching logo. Get an official Red Trellie long sleeve T-shirt. Great quality and refreshingly RED.Estimated delivery:Ships anywhere in the world
Pledge $30 or more
199 backers All gone!
EARLY BIRDS Help us get started! One Platinum Silver or Brushed Gold Trellie. This Trellie will retail for $50 or more. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $35 or more
New Reward: Teachers Appreciation (A $100 value). Just for teachers- Honor system please! Never miss an important call while teaching in the classroom again. We are providing you with your very own Trellie (Platinum Silver or Brushed Gold) and as a bonus we'll give you a gift to reward your students (Eureka Award Kit with over 1,000 reward stickers, cards). Also, makes a great teacher gift! Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $40 or more
GO OUT IN STYLE! One Platinum Silver or Brushed Gold Trellie. This Trellie brings simplicity, beauty and peace of mind all together in one nifty package. This Trellie will retail for $50 or more. Want more than one? No problem! Kickstarter won't let us offer you multiple Trellies as a reward level, so just contact me if you want more. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $50 or more
Personalize while you accessorize. Get your Trellie monogrammed! Choose three letters of your choice and we'll put it on your Platinum Silver or Brushed Gold Trellie. Not only will you have a super cool stylish accessory, everyone will want to be like you…but they can't! Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $50 or more
New Reward: Making Better Parents Award: Trellie's goal is to help families stay connected. This reward includes a Trellie to keep you connected plus our favorite book on parenting: Mind in the Making: The Seven Essential Life Skills... by Ellen Galinsky. The New York Times calls Galinsky's book 'the next iconic parenting book' and has been positively reviewed in the WSJ, PBS News Hour and Publishers Weekly. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $60 or more
40 backers Limited (160 left of 200)
LIMITED EDITION- Be wild, be refreshing, be RED! Trellie is going to be big and this is your opportunity to have a limited edition version of the Kickstarter Red Trellie. If you want it monogrammed, we can do that too. Only 200 will be made. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $60 or more
30 backers Limited (170 left of 200)
Limited Edition Black Metallic Trellie with Carabineer (limit 200)
Trellie was originally built with the handbag in mind. Many of you have told us that the need extends BEYOND the purse: Golf bags, backpacks, messenger bags, brief case and gym bags – all have the same issue. KS community we heard you! Trellie has created a special limited edition Black Metallic Trellie that will look great everywhere. As a bonus we are adding in a carabineer for hanging. Help us sell this one out! Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $75 or more
11 backers Limited (39 left of 50)
Trellie LillyBit Edition-NEW MOM'S KICKSTARTER ONLY COMBO! We love our friends at LillyBit and new moms love them too! New moms are busy, proud and love to be stylish. This reward includes a Platinum Silver Trellie that can include up to three monograms so that you can include your children's initials to show off. We'll also provide LillyBit's most popular Gray Damask Uptown Diaper clutch (a perfect alternative to a large diaper bag) that consistently sells out. This exclusive Trellie edition is for Kickstater only. Only 50 available. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $125 or more
15 backers All gone!
Trellie + Designer Editors Messenger Tote! Available in Green, Teal, Hot Pink or Black. Limit 15.
RETAIL VAULE-$250. Our friends at Dooney & Bourke love Kickstarter and Trellie! Dooney is offering one of their bestselling bags combined with Trellie. The Editors bag has a buckle-top finish with finely-detailed leather handles and an optional shoulder strap. The bag has an interior divider, zip, wall and cell pockets. This awesome looking nylon tote also includes a Trellie in the perfect color that compliments this great looking bag. This is an exclusive offer for Kickstarter backers. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $125 or more
10 backers All gone!
BACK BY POPULAR DEMAND! Trellie + Designer Editors Messenger Tote! See details in the reward below.Estimated delivery:Ships anywhere in the world
Pledge $225 or more
9 backers Limited (1 left of 10)
New Reward: Trellie + Dooney Reward (A $378 value). Compliment your new Trellie with a Dooney & Bourke Russel - Leather Tote. Made of rolled leather straps and crisp contrast stitching for an artisanal effect. Never miss a call again and look stylish all at the same time! This combo is an exclusive for Kickstarter backers. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $250 or more
3 backers Limited (7 left of 10)
Kansas City Startup Village Tour featuring Google Fiber (limit 10). Retail value: Priceless!
Trellie is located at the heart of Kansas City Startup Village, home to Google Fiber. You and a guest will join Trellie and have an opportunity to be among the first people on the planet to see Google Fiber in action. Several local entrepreneurs currently using Google Fiber will join us and share next generation ideas to take advantage of this awesome new product. We’ll also cater in Oklahoma Joe’s for the occasion. Can’t travel? No Problem. We can Skype you in and send you some fine Kansas City barbeque to enjoy remotely!Estimated delivery:
Pledge $450 or more
6 backers Limited (4 left of 10)
Trellie and Dooney & Bourke. Trellie really compliments Dooney & Bourke's enduring style and uncompromising quality. If you could buy this retail it would cost over $550. We'll send you a beautiful Dooney & Bourke Large Brown T- Moro Zip Zip Satchel and a fantastic monogrammed Trellie. These together are provided exclusive for this Kickstarter campaign. Limit 10. Free shipping to the USA. (Add $10 to your pledge for shipping to Canada, $15 for international shipping.)Estimated delivery:Ships anywhere in the world
Pledge $2,000 or more
1 backer Limited (1 left of 2)
Trellie's KC Entrepreneur Experience Day for you and a friend. Let us be your guide on a great KC Entrepreneur Experience. 1- Brainstorm with Trellie! Be part of an ideation session, offer your insights and expertise as our "guest consultants" for a day, and help influence what we do next. 2-Experience KC Startup Village, experience Google Fiber live and meet other entrepreneurs that are also in the trenches every day. 3-Did you know The Kauffman Foundation is one of the largest foundations for entrepreneurship globally and it's located in Kansas City? We'll give you exclusive access to some of the bright minds helping to drive entrepreneurship around the world. 4- KC and no bbq? We say NAY! Of course we'll take you to Oklahoma Joe's (right next to our office) and treat you to what Anthony Bourdain exclaims is one of 13 places to eat before you die. 5-We'll top off your time with us with two tickets to join us at a KU Jayhawks men's basketball game (date TBD), great seats mid court, row 5. (travel to/from KC and accomodations not included)Estimated delivery:
- (30 days)