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CA$ 50,140
pledged of CA$ 60,000pledged of CA$ 60,000 goal
182
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 25 2015 8:49 AM UTC +00:00
CA$ 50,140
pledged of CA$ 60,000pledged of CA$ 60,000 goal
182
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 25 2015 8:49 AM UTC +00:00

About

i READY O

Up-Cycling Product (iPhone4,4s/5,5s)

In a new body, a used-up iPhone becomes a brand-new radio.

Bringing analog into the new digital age

The radio….the radio is something that brought a lot of happiness and uplifting to my life at a young age.

It’s hard to pinpoint the exact reason I love the radio so much. Maybe it was the music, the DJs, or the situations that came with using my radio….from unfamiliar vacation spots, reading in the attic til late in the night, the shabby corner in my old neighborhood, the music and stories that came trickling out of neighborhood stores….I begin to reminisce when I look at the radio. Sure there are TV’s as well, but TV’s continually become more innovative as time passes on. Radio’s on the other hand, keep their analog charm even as time goes on. This is why I like radio’s. 

 
 Why do you need?

 On average, a single cell phone can contaminate up to 150,000 Liters of water. It was in this regard that i Ready O was planned and developed to provide a permanent application for your current or unused iPhones. The radio is a reinterpretation of the past bringing analog charm and sensibility into the new age. The combination of our radio and iPhone apps brings convenience and design allowing you to upcycle your unused iPhones.

Inspiration

I drew inspiration for i-Ready-O from old school analog radios you used to see in old movies from the 50’s and 60’s. Especially analog radios from Braun Manufacturing Corp. and their famous designer, Dieter Rams.

 i READY O Face and Control Buttons

If you look at the face of the radio, at the left of the device is a red button for your iPhone’s Home button. The two buttons at the upper right device allow direct control of the volume as well. One of the charms you’ll enjoy while using our radio is the well constructed physical buttons on our device. It’ll give you that old school radio button feel, while using a modern iPhone. The area above the Home button that’s slightly skewed out allows easy swipe access to your phones control center. This allows easy access to your iPhone’s main functions without disruption or the need to take the phone out of the shell.

 i Ready O matches well with so many Apps out there and its charm is that you'll soon realize it's the best option out there for when using your audio applications

 Overall Construction

With over 15 years of product design experience working with Dell, Samsung, Lenovo, Phillips, etc., and a high understanding of Apple and its iPhone product line, i-Ready-O was designed to fit perfectly with the compatible iPhones we targeted and you will surely be pleased with the design and fit of our product.

iPhone Mounting and Display

Location    

iPhone 4/4S fits with a slight gap left on the right side, while the 5 and 5S fits in the welcome dock snugly. There is a protruding tab that will keep the 4 and 4S phones nicely in place as well.

 Using i READY O in horizontal mode

 Switching to horizontal mode

  • Slide out the side foot
  • Turn the foot around
  • Insert back into the radio

Once you switch the positioning of the side foot, the radio can be used in horizontal mode as displayed above. This allows the radio to sit nicely on its side so you can use your phone in vertical mode since a lot of the phones features are meant for use in vertical. This is another appealing characteristic of i-Ready-O

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Using the back storage space

If you utilize the storage space in the back, you can keep an extra charging cable, auxiliary battery, or even an extra set of earphones.

Bluetooth speaker

Adjusting and setting the handle angle

The radio’s handle has a built-in tilt lock function that allows you to keep it at different degrees to match your preferences. This also allows easier access to your phone’s charge and earphone ports in case you need to charge the phone while in use or use earphones for whatever reason.

For iPhone 4/4S users, there’s an additional port on the opposite side for access to your earphone port as well.

 Diverse locations to use your i READY O

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 Size Specifications

 i READY O T-Shirt

Rewards

Design by plusD

plusD is a Seoul based innovation firm that build product and service solutions that builds brands and drive business.  Our unique set of capabilities and experience helps us craft specific and tangible solutions that help our clients achieve their market goals.  Our philosophy is to work intimately with our clients as a single team, taking time to understand their limitations as well as opportunities, to propose solutions that work for their situation.  We believe in products and it's intrinsic ties with the brand.  Our focus is to create solutions that win the hearts of the consumers and help our clients develop powerful brands.  Give us a call, we would love to get together to discuss the problem we'll solve together. 

 Design Studio website : www.plusd.kr

 Product Brand website : www.markndraw.com

 Inquire details : choi@plusd.kr

David Choi is a designer and visionary with over 14 years of experience in a wide range of design fields.  His experience spans a wide range from global consulting firms (Continuum), manufacturers (Modu Mobile), and startup companies (JOH).  He continues to remain hands-on in design, as he leads the team as design director. Throughout his experience, he has been involved in a wide range of product categories including: telecommunications, consumer goods, furniture, environmental design, retail design, sporting equipment, and various home appliances.  He has served both global clients (Dell, Samsung, Softbank, Phillips, SK Telecom) as well as several start up product companies.  He holds numerous international design awards (IDEA, GOOD) and designs & utility patents for his design.  He is personally passionate about applying appropriate design solutions to specific problems, from strategic brand solutions to short term product designs.  He is an outdoor enthusiast and a  currently lives in Seoul.

Risks and challenges

Finding useful ideas and applications for revamped usage for the four prior generations of iPhones (4,4S,5,5S) has consumed a lot of time. Since my first iPod Touch purchase in 2008.

Conforming to the devices home and volume buttons as well as finding perfect size matches has taken up a considerable amount of time.

In addition, the radio’s handle, side foot, additional storage, and additional functions was taken into large consideration to keep them align with the original purpose of the product.

Originally, the Bluetooth speaker did not protrude from the back of the device. It was flush against the service of the radio. However, to adjust for better sound quality and better acoustics from the speaker, the back was extended as you can see in the current model. Upon successful completion of funding, the design and performance will have to be reconsidered and cooperation with a sound engineer will reveal whether or not the final product design can be altered to be more simplistic.

With experience in designing over a hundred different products, careful planning and preparation was done when selecting mechanical parts, materials, colors, finishing, etc. We are currently working with local factories to finalize the best product that we can offer. In order to achieve this, we ask for a lot of your support.

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Funding period

- (30 days)