Hi! My name is Scott Hug.
I'm a contemporary visual artist living and working in New York City. Every year I participate in the annual Printed Matter New York Art Book Fair - this year taking place from September 19th - 22nd. It is my goal to launch my new artist's book project, The RISE of the EROTIC FLOWER WRAPPED in BLACK at this event. I've decided to make it an offset publication with a limited print run of 400 copies.
Picasso once said, "I show what I have found, not what I am looking for." My inspiration comes from Dada, Fluxus, Post-conceptualism, Neo-pop, Appropriation, Political art of the 80s, and Relational art of the 90s and early 00s. My artwork interrogates an apathetic national audience obsessed with newstainment. I examine the big issues of our times by exaggerating my source material with sometimes disturbing humor and biting analysis.
I make artworks in a variety of mediums including artist's books, paintings, sculptures, collaborations, site-specific installations, and curatorial projects that address current social-political issues.
My shows have been reviewed in the New York Times and my work is in prominent collections. I love artist's books and have an extensive knowledge about them and have taught a class, Book as Art at NYU. From 2000 - 2011, I self-published my famed countercultural collaborative art fanzine, K48 now in the collection of MoMA. www.k48rules.com
In 2008 I was selected by artist AA Bronson of Printed Matter to create a unique edition for the New York Art Book Fair.
I'm working on a new artist's book titled, The RISE of the EROTIC FLOWER WRAPPED in BLACK made from altered found images & texts mined from discarded consumer media. I love making artist's books. They are the world's most accessible art objects - inexpensively priced and fun to collect with a panoply of purposes and ideas. I have predetermined to make my new book an offset publication with a limited print run of 400 copies. While more expensive than print-on-demand technologies, I believe that offset is superior in quality to digital printing and that the object of the artist's book has more value printed in a finite edition making it more collectable. The RISE of the EROTIC FLOWER WRAPPED in BLACK will mimic the size and format of a mass-marketed paperback: Pocketbook-sized 6.875 x 4.25 inches, 304 pages, interior black ink on 55# natural, cover: black + 2 Pantone spot fluorescent colors, edition size: 400. Copies of The RISE of the EROTIC FLOWER WRAPPED in BLACK will retail for $30 at Printed Matter NYC, OAK Brooklyn, and Art Metropole in Toronto.
Sequence, juxtaposition and editing are all important to me and help create a unique visual-reading experience. The mass-marketed paperback form alludes to pulp-fiction, science-fiction, and self-help digests like: How to Manage Your Stress in Today's World, or How to be a Champion, etc.. There will be plenty of mystery and suspense in The RISE of the EROTIC FLOWER WRAPPED in BLACK.
I need to raise $2,800 to cover my printing costs. I will be ready to go on press the first week of September. I'm excited to launch my new book at the opening of the NY Art Book fair 9/19 with a book signing on 9/21 - my birthday :-) from 2-5pm.
Thank you for taking the time to learn about my art and my new artist's book. I hope that you will pledge — I have AWESOME rewards :-)
Risks and challenges
I feel confident that my project will be successful. Presently I am 2/3 of the way towards completion of my book. I will be ready to go on press the first week of September and will have 3 weeks for press and shipping time in order to meet my book launch deadline at the New York Art Book Fair on September 19th. I will send out all pledge awards at the end of September to arrive in early October. I don't foresee any set backs. Thank you for your support.Learn about accountability on Kickstarter
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