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Expanded Roster is an online baseball publication dedicated to unique, forward-thinking content, high socks, and bat flips.
Expanded Roster is an online baseball publication dedicated to unique, forward-thinking content, high socks, and bat flips.
255 backers pledged $11,069 to help bring this project to life.

About

$11,069

255

WHAT IS EXPANDED ROSTER?

Expanded Roster is changing the game. We’re an online publication dedicated to unique, forward-thinking content. Expanded Roster is run by a diverse staff that is both deeply irreverent and deeply passionate about sports. We’re satire and sabermetrics. Bat flips and BABIP. We’ll break down somebody’s new swing and their girlfriend’s latest beauty post on Instagram.

We have a more modern, offbeat vision for what a sports website can be. On our homepage, you’ll be able to find a 1,500-word op-ed on the current state of the MLBPA side-by-side with a primer on sensual baseball. It’s perfectly fine to want some high-quality GIFs alongside your high-quality journalism. 

 We don’t believe anything exists in a vacuum, and we’re starting the conversation on how sports are going to grow and stay relevant in a more diverse and progressive landscape. We’re building an online space for complex, honest discussion without the vicious toxicity. We also have very strong feelings on high socks.

WHO ARE YOU?

Kelly Wallace is a freelance writer, the Managing Editor of the intersectional arts website Stage & Candor, and a contributor at FanRag's LockedonCubs.

 WHAT WILL YOU DO?

We want you to get to know the teams you root for, we want you to see what baseball looks like all over the world, we want you to laugh, we want to make you think, and we want to put an end to the old guard controlling the narrative. We'll be building a platform from the ground up for stories, humor, and conversation. We're going to publish features that explore the history, the highlights, and most importantly, the human element of this sport that we all love. 

HOW WILL YOU DO IT?

With your help! We’ve already begun reaching out to writers, developing our branding, and building our website, and now we're ready to bring this home.

We'll be working with writers you love (and we'll be announcing some of them in the coming weeks!) from outlets like The Athletic, Sports Illustrated, The New York Times, The Atlantic, Rolling Stone, and Bleacher Report. Just as exciting? We'll be bringing new voices that you haven't heard yet into the conversation. You can't create unique product without different ingredients. That's why we're here to expand the roster. 

HOW CAN I HELP?

We've raised enough money to cover the bare necessities to launch our website, but creating the kind of top-quality content that we want to provide isn't easy or cheap. 

We're committed to paying our writers, photographers, editors, and creators industry-standard for their work, and that means we'll need a substantial budget for content. We want to cover stories all over the country, even sometimes out of the country, and we want to do it well. The more money we raise, the more money we can invest into even more ambitious and exciting journalistic projects. 

As with most websites, it's very unlikely that we will be profitable for some time, and I am giving all of my time, labor, and love to this project because I believe in it. We're ready to to start a bat-flipping, dinger-hitting revolution online, and we want you to be a part of it.

Here are some of the projected expenses that we're hoping to raise money for:

  • Features: $3,000
  • Image licensing: $500/mo 
  • Advertising: $2,000
  • Operating expenses: $1,000
  • Legal fees: $1,000
  • Merchandising: $1,000

With this funding, in addition to the money we have already invested, we will be able to produce the incredible, unique content that you deserve, and fulfill our mission of being able to pay our writers, designers, photographers, and staff an industry-standard wage. This is incredibly important to us, as we came up in the age of unpaid internships, writing for "exposure", and business owners treating creative work like a hobby, instead of a skill. 

Our plan is to be able to operate for six months off of the money we raise, and continue to bring in revenue through advertising, ongoing rewards-based promotions, and through our online shop. 

There's no way for us to give you the visual experience that a site like ours needs without being able to license images. Photographers work hard to capture incredible images of every dinger, double-play, and diving catch. We think it would be cool to pay them for doing that! That means we will be using databases and wire services like Getty Images and USA Today to access some of the best photos to go along with the work that our top-notch writing team will be producing. 

We also want to be able to promote ourselves properly. This is key, as the sustainability of a project like this relies on our ability to take your amazing investment and turn it into something wonderful and enduring and, crucially, fiscally solvent. Most businesses like ours don't begin to turn a profit for a year, so it's essential for us to be able to have the time to build this project without having to resort any kind of paywall or excessive, disruptive advertising. 

STRETCH GOALS

The goal of $10,000 represents what we feel is the minimum amount we need to create a platform that meets the high standards we've set. But we can do more. We can do so much more. 

  • A higher budget for features means you'll get more to read, watch, and stare at every day!
  • More money for images and photography means more opportunity for us to include visual content in as many articles as possible.
  • We're hoping to be able to generate a lot of buzz for ourselves without a large advertising budget, but the faster we grow, the more we can do, and the larger our reach will be. It takes a lot of people to start a revolution, y'all. 

Put simply? More money means more content, more giveaways, more writers, and more photos of your favorite pitch faces, bat flips, and baseball butts.

WANT A SNEAK PEAK AT THOSE REWARDS?

WANT TO COVER THIS PROJECT?

That is AWESOME. We would absolutely love to come on your podcast or do an interview or THROW OUT THE FIRST PITCH AT YOUR BASEBALL GAME (*cough*). We're absolutely looking for every opportunity available to share what we're doing. 

All media requests should be sent to: press@expandedroster.com

FOLLOW ALONG HERE:

Twitter: @ExpandedRoster

Instagram: @ExpandedRoster

Risks and challenges

One risk is not having enough content. We need to ensure that we have the talent, and the staff, to keep bringing you new articles to read, photos to look at, and videos to watch as often as possible. That's why we've already started working with writers, visual artists, and talent to prepare for our first few months. We are sending emails, reading pitches, pitching ourselves, and hustling every day and we have no intention of slowing down.

Our biggest risk at the moment is financial, which is why we decided to supplement our initial investment with a crowdfunding campaign. Expanded Roster started when we realized that our perspective wasn't being represented, and no one was producing the content we were fantasy-pitching to each other every day. Our experience with baseball online has always been irreverent and loud and colorful. The real, interesting conversations and debates don't make it into the paper over the clickbait and endless projection. We want to change that, but we fully recognize that our goals are ambitious.

How successful this venture will be relies so much on you. We don't just mean in the financial sense, though we definitely mean that also. We need a budget, but we also need readers and fans. No idea, no matter how good, is guaranteed to succeed. But what we can do is give ourselves every chance to connect with a broad audience, seek out the absolute best talent, and create something we can all enjoy together for a long, long time.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Tee Ball

    Our love and gratitude, and our positive energy towards your team during any game when they're not playing ours.

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    Pledge $10 or more About $10

    Little League

    You get our eternal love and gratitude, blessings from the baseball gods, and a pair of our Expanded Roster baseball cards, featuring and signed by Kelly and Amanda!

    Includes:
    • 2 Baseball Cards
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    32 backers
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    Pledge $25 or more About $25

    Prospect

    You get our signed rookie cards, of course, stickers, and access to the backers-only Slack channel, where you can ask questions to our writers, see outtakes and bonus quotes from articles, and get mad online about baseball with us.

    Includes:
    • 2 Baseball Cards
    • Sticker Set
    • Backers-Only Slack Channel
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    100 backers
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    Pledge $50 or more About $50

    Rookie

    Alright, you're moving up to the show now, and you'll need some Expanded Roster swag, including a sticker set, a pin set, and, of course, our signed baseball cards.

    Includes:
    • Sticker Set
    • Pin Set
    • 2 Baseball Cards
    • Backers-Only Slack Channel
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    39 backers
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  5. Select this reward

    Pledge $100 or more About $100

    Starting Lineup

    We can't send you out there every day without the full line of Expanded Roster swag. This package includes a t-shirt, sticker set, pin set, and two signed baseball cards.

    Includes:
    • T-Shirt
    • Sticker Set
    • Pin Set
    • 2 Baseball Cards
    • Backers-Only Slack Channel
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    31 backers
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  6. Select this reward

    Pledge $250 or more About $250

    All-Star

    Congratulations, you are quickly becoming the Mike Trout of campaign backers! This reward includes the swag package from the previous tier, access to the backers-only Slack channel, and one of our limited edition Expanded Roster baseballs.

    Includes:
    • Sticker Set
    • Pin Set
    • T-Shirt
    • 2 Baseball Cards
    • Limited Edition Expanded Roster Baseball
    • Backers-Only Slack Channel
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    3 backers
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  7. Select this reward

    Pledge $500 or more About $500

    Veteran

    You're our Chase Utley. Our David Ross. Our clubhouse leader and our guiding light. We can't thank you enough, but we can send you a swag package, a limited edition Expanded Roster baseball, and you'll be listed on our official thank you page, immortalized forever for the great decision you made.

    Includes:
    • Sticker Set
    • Pin Set
    • 2 Baseball Cards
    • T-Shirt
    • Limited Edition Expanded Roster Baseball
    • Backers-Only Slack Channel
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    Pledge $1,000 or more About $1,000

    Retired Number

    You've worked hard, you've put in your time, and in your honor, we are retiring your jersey. You get the swag pack, the signed baseball cards, the limited edition Expanded Roster baseball, access to the subscribers' only Slack channel, and your name on our official thank you page.

    In addition to all that, you'll be spotlighted in one of our "Fan Features" on the website! We'll be doing short Q&As with our biggest fans and supporters and one of them could be you! If you don't want to do it yourself, you can nominate a friend to appear instead!

    Includes:
    • Sticker Set
    • Pin Set
    • 2 Baseball Cards
    • T-Shirt
    • Limited Edition Expanded Roster Baseball
    • "Fan Feature" on Expanded Roster
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    Pledge $5,000 or more About $5,000

    Hall of Famer

    This one is a rare treat, and an experience you won't forget. You get to attend one baseball game, at Wrigley Field, with Expanded Roster's Kelly Wallace. Tickets, morally questionable chants, and one Chicago dog will be provided by us, all you have to do is show up. Not only that, but we'll live-blog the whole day and feature it on the website!

    You will also, of course, receive the swag pack, signed baseball cards, a limited edition Expanded Roster baseball, a thank you, access to the backers-only Slack channel, and our eternal love and devotion.

    (Travel not included.)

    Includes:
    • Sticker Set
    • Pin Set
    • 2 Baseball Cards
    • T-Shirt
    • Limited Edition Expanded Roster Baseball
    • Backers-Only Slack Channel
    • One Night at Wrigley with Kelly
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Funding period

- (30 days)