About this project
Our press coverage is growing. We'll continue to update this section as we receive new mentions.
Because plus size women deserve it.
We are an apparel brand committed to celebrating women’s curves and making women feel audaciously beautiful.
We believe in radiating confidence and empowering women to look their best. Women deserve apparel customized for the (full)ness of their life. We want to accentuate the curves we all love.
Our first collection is all about the Little Black Dress - the must have essential in every woman’s closet. With help from our Kickstarter backers we’ll be able to introduce more dress styles as a part of our 2017 Collection and then expand into other apparel such as blouses, blazers and pants. We want to provide meaningful wardrobe pieces that will make her feel audaciously beautiful.
Create your own made to measure dress in 3 easy steps.
Our first 3 gorgeous base styles are currently available to our Kickstarter backers. We look forward to unlocking two additional styles during the campaign.
For each one of the looks in our collection, you are able to customize the neckline, the sleeve type/length and the hem length. Once those design features are customized, you can then enter your unique measurements to final customize the selected style especially for your curves.
Your curves inspire us. The base styles you see in our collection were designed with full figures in mind. From sketch to sample production, we envisioned how these looks would caress your curves. We thoughtfully defined the customizable features so that you could accentuate the body areas you love and minimize the parts you’ve yet to fall in love with.
Each style in our launch collection is named after a woman of strength and courage in our lives. Like you, they inspire us to be strong on this journey of building and creating a custom solution just for you.
Our apparel is stitched with the utmost respect for quality. From the core fabrics used to the thread in each seam, we create your apparel to endure for multiple seasons in your closet. Because you deserve that too!
Many options available to plus size women use low quality material and poor construction just to give retailers a greater margin. We’re quite the opposite! Elu dresses (and future apparel) are made with finer, higher quality textiles. We currently use bi-stretch gabardine as our core fabric which allows each of our looks to hug your curves just enough and only in the right places.
We have created several exciting rewards. In addition to our Elu made to measure dresses you'll find other Elu items in our rewards packages. Below is a bit more detail on those items.
Help us reach our stretch goal of $75,000! We’ll unlock two additional styles that will make you feel feminine and beautiful. We can’t wait to introduce you to Chante & Sonja!
To order a made to measure dress, simply select one of the relevant backer gift levels. When the campaign is completed on August 31st, we’ll immediately get in touch with you with a quick survey and to provide a unique, individual code that you will enter on YourElu.com in order choose your style, color, and enter your custom dimensions for your made to measure dress.
Domestic shipping is included in the backer gift price; for international orders, please add $30 to your backer amount.
Styles created on the site by Sept. 16th will ship in October 2016.
Supplying good measurements is the not-so-secret secret sauce for how we achieve great fit. We’ve provided a measurement guide below to help ensure you provide solid measurements.
Before you start, here are a few tips for success:
- Wear form-fitting clothing such as a well-fitted tank top or t-shirt
- Wear foundations (bra, spanx, etc.) that you’d typically wear each day
- Have another adult or your local tailor/seamstress measure you
- When measuring, ensure the measuring tape is even and parallel to the floor
- When measuring, keep your fingers above the tape, not below.
We’re beyond excited to be launching Elu and this campaign via Kickstarter. This forum is the perfect place to begin building a community and find forward thinking supporters who believe all women deserve to feel audaciously beautiful and confident regardless of their size.
Your support means the world to us!
Socialize with us!
Risks and challenges
Our team is working hard to mitigate risks. My idea for Elu has been 5 years in the making. I’ve spent the last year actively building a team and vetting local resources to help us execute the vision.
But every project has some risks, so we’ve listed a few that we are committed to managing:
PRODUCTS: The product images used in our campaign and website are early samples, BUT there has been some optimization to lining and final lace selections to enhance quality while maintaining each pieces beauty. However, the fit, styles and color selections listed above are reflective of what is being shown here.
TIMELINE: Because we are using trusted local, small producers, our timeline is an estimate based on everything we know to date. Because we can’t accurately foreshadow quantity of dresses we’ll need to produce, we hope you understand our need to speak generally about timing at this point.
ADJUSTMENTS & RETURNS: We do our best to give you guides to help you acquire your measurements. We advise all guests to have their measurements taken by a tailor/seamstress (why not, it’s free) or by an adult you trust so we can use the best measurements to make your apparel. If something isn’t perfect in the process, we do want to help make it right. For minor fit adjustments, we will identify one of our skilled, partner tailors in your area and plan a time for you to visit. A local tailor will ensure that you receive your adjusted garment quickly, without postal delays. Elu Customer Care will contact the tailor, handle scheduling and cover all costs for alterations directly. You just need to show up and look beautiful.
In some cases, it may be necessary to return your garment to us so our experts can ensure a perfect adjustment or provide a new piece. Customer Care will let you know if this is necessary. Return shipping is free to all our guests.
Because Elu apparel is made to your unique measurements we can’t accept returns if you change your mind about a feature, color or other personalizations made to the apparel. We encourage our guests to review the details of their orders carefully prior to submitting payment.
Thank you for time and support! We guarantee regular updates on progress and any noteworthy developments. If you have any questions or concerns along the way, please send us an email and we will respond as promptly as we can!Learn about accountability on Kickstarter
It’s a Native American word that means Beauty. Our mission is make plus-size
women feel audaciously beautiful, confident and empowered. We believe they
Your card is only charged if we reach our $50K goal by 12n CT on August 31st.
You will not see charges against your card prior.
To start, there are 3 looks available. If we reach our stretch goal two additional looks
(Sonja and Chante) will be unlocked.
Elu apparel is currently produced in Chicago. However, we are excited to announce
that we are responsibly expanding our operations with a facility in the Dominican
Republic in the near future.
Absolutely. When you select “Back this Project” you’ll be prompted to select your award. Choose the first option listed which say “No thanks, I just want to help the project.” With this option, your contribution is not assigned to a specific product.
You will be given an exclusive code that you can redeem on our site on your terms,
on your timing. This way, you’ll enjoy the full experience of our platform.
Orders will go into production in September and deliveries will start in October. Exact timing depends on when you use your special code to place your order. Styles created on the site by Sept. 16th will ship in October 2016.
The extra funds will also be used to address remaining development needs and site optimizations. We’ll also use some funds for marketing efforts as adding additional cities to our Elu Roadshow series.
We can ship internationally to places FedEx services, for an extra fee. Please add $30 to your backer amount.
When #EluKickstarter ends, you’ll receive a survey to obtain your size and color preference. You can expect the survey during the first week of September.
All apparel will be available online via YourElu.com.
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