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All women deserve to feel beautiful. We've created a platform where plus size women can customize apparel that fits and flatters.
All women deserve to feel beautiful. We've created a platform where plus size women can customize apparel that fits and flatters.
181 backers pledged $50,716 to help bring this project to life.

About

Introducing Elu: Made-to-Measure Apparel for Plus Size Women project video thumbnail
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$50,716

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Our press coverage is growing. We'll continue to update this section as we receive new mentions.

 

Because plus size women deserve it.  

We are an apparel brand committed to celebrating women’s curves and making women feel audaciously beautiful.

We believe in radiating confidence and empowering women to look their best. Women deserve apparel customized for the (full)ness of their life. We want to accentuate the curves we all love.  

 

 

Our first collection is all about the Little Black Dress - the must have essential in every woman’s closet. With help from our Kickstarter backers we’ll be able to introduce more dress styles as a part of our 2017 Collection and then expand into other apparel such as blouses, blazers and pants. We want to provide meaningful wardrobe pieces that will make her feel audaciously beautiful.

Create your own made to measure dress in 3 easy steps.

 

Our first 3 gorgeous base styles are currently available to our Kickstarter backers. We look forward to unlocking two additional styles during the campaign.

For each one of the looks in our collection, you are able to customize the neckline, the sleeve type/length and the hem length. Once those design features are customized, you can then enter your unique measurements to final customize the selected style especially for your curves.

 

 

 

 

 

Your curves inspire us. The base styles you see in our collection were designed with full figures in mind. From sketch to sample production, we envisioned how these looks would caress your curves. We thoughtfully defined the customizable features so that you could accentuate the body areas you love and minimize the parts you’ve yet to fall in love with.

Each style in our launch collection is named after a woman of strength and courage in our lives. Like you, they inspire us to be strong on this journey of building and creating a custom solution just for you.

 

Our apparel is stitched with the utmost respect for quality. From the core fabrics used to the thread in each seam, we create your apparel to endure for multiple seasons in your closet. Because you deserve that too!

Many options available to plus size women use low quality material and poor construction just to give retailers a greater margin. We’re quite the opposite! Elu dresses (and future apparel) are made with finer, higher quality textiles. We currently use bi-stretch gabardine as our core fabric which allows each of our looks to hug your curves just enough and only in the right places.

 

We have created several exciting rewards. In addition to our Elu made to measure dresses you'll find other Elu items in our rewards packages. Below is a bit more detail on those items.

PASHMINA - A beautiful, lightweight, super soft Pashmina scarf that's a perfectly stylish wrap on cool days. Available in lilac, red wine, and charcoal black.
PASHMINA - A beautiful, lightweight, super soft Pashmina scarf that's a perfectly stylish wrap on cool days. Available in lilac, red wine, and charcoal black.

 

WINE GLASSES - Stemless, Elu branded wine glasses are a charming vessel for any wine or cocktail moment.
WINE GLASSES - Stemless, Elu branded wine glasses are a charming vessel for any wine or cocktail moment.

 

TEES - Pick one of our fresh, fun t-shirt designs available in purple and grey and sizes S - 3XL.
TEES - Pick one of our fresh, fun t-shirt designs available in purple and grey and sizes S - 3XL.

 

TOTE BAG - Carry on with grace and curvy style with a convenient tote from Elu. Perfect for office extras and gym shoes.
TOTE BAG - Carry on with grace and curvy style with a convenient tote from Elu. Perfect for office extras and gym shoes.

 

THIGH BANDS - These anti-chaffing agents provide comfort and protection for your beautiful curvy thighs. The perfect addition under any dress.
THIGH BANDS - These anti-chaffing agents provide comfort and protection for your beautiful curvy thighs. The perfect addition under any dress.

 

LARIMAR - A beautiful, rare stone crafted into lovely jewelry in partnership with local artisans from Barahona, Dominican Republic.
LARIMAR - A beautiful, rare stone crafted into lovely jewelry in partnership with local artisans from Barahona, Dominican Republic.

 

DOMINICAN REPUBLIC - Retreat to one of our favorite hideaways - Cap Cana - for an unforgettable, tropical photo shoot experience you'll never forget.
DOMINICAN REPUBLIC - Retreat to one of our favorite hideaways - Cap Cana - for an unforgettable, tropical photo shoot experience you'll never forget.

 

 

Unlockable Styles:

Help us reach our stretch goal of $75,000! We’ll unlock two additional styles that will make you feel feminine and beautiful. We can’t wait to introduce you to Chante & Sonja!  

 

 

   

To order a made to measure dress, simply select one of the relevant backer gift levels. When the campaign is completed on August 31st, we’ll immediately get in touch with you with a quick survey and to provide a unique, individual code that you will enter on YourElu.com in order choose your style, color, and enter your custom dimensions for your made to measure dress.

Domestic shipping is included in the backer gift price; for international orders, please add $30 to your backer amount.

Styles created on the site by Sept. 16th will ship in October 2016.

 

 

Supplying good measurements is the not-so-secret secret sauce for how we achieve great fit. We’ve provided a measurement guide below to help ensure you provide solid measurements.

Before you start, here are a few tips for success:

  • Wear form-fitting clothing such as a well-fitted tank top or t-shirt 
  • Wear foundations (bra, spanx, etc.) that you’d typically wear each day 
  • Have another adult or your local tailor/seamstress measure you 
  • When measuring, ensure the measuring tape is even and parallel to the floor 
  • When measuring, keep your fingers above the tape, not below.

 

 

 

We’re beyond excited to be launching Elu and this campaign via Kickstarter. This forum is the perfect place to begin building a community and find forward thinking supporters who believe all women deserve to feel audaciously beautiful and confident regardless of their size.

Your support means the world to us!

Socialize with us!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Risks and challenges

Our team is working hard to mitigate risks. My idea for Elu has been 5 years in the making. I’ve spent the last year actively building a team and vetting local resources to help us execute the vision.

But every project has some risks, so we’ve listed a few that we are committed to managing:

PRODUCTS: The product images used in our campaign and website are early samples, BUT there has been some optimization to lining and final lace selections to enhance quality while maintaining each pieces beauty. However, the fit, styles and color selections listed above are reflective of what is being shown here.

TIMELINE: Because we are using trusted local, small producers, our timeline is an estimate based on everything we know to date. Because we can’t accurately foreshadow quantity of dresses we’ll need to produce, we hope you understand our need to speak generally about timing at this point.

ADJUSTMENTS & RETURNS: We do our best to give you guides to help you acquire your measurements. We advise all guests to have their measurements taken by a tailor/seamstress (why not, it’s free) or by an adult you trust so we can use the best measurements to make your apparel. If something isn’t perfect in the process, we do want to help make it right. For minor fit adjustments, we will identify one of our skilled, partner tailors in your area and plan a time for you to visit. A local tailor will ensure that you receive your adjusted garment quickly, without postal delays. Elu Customer Care will contact the tailor, handle scheduling and cover all costs for alterations directly. You just need to show up and look beautiful.

In some cases, it may be necessary to return your garment to us so our experts can ensure a perfect adjustment or provide a new piece. Customer Care will let you know if this is necessary. Return shipping is free to all our guests.

Because Elu apparel is made to your unique measurements we can’t accept returns if you change your mind about a feature, color or other personalizations made to the apparel. We encourage our guests to review the details of their orders carefully prior to submitting payment.

Thank you for time and support! We guarantee regular updates on progress and any noteworthy developments. If you have any questions or concerns along the way, please send us an email and we will respond as promptly as we can!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU NOTE

    Your contribution means a lot to us. Receive a personal thank you note from our Founder!

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    Pledge $25 or more About $25

    THANK YOU GIFT

    Receive a personal THANK YOU note from our Founder and a beautiful Elu sticker to commemorate your support. Your name will also be listed as a special supporter on our YourElu.com website, and you will be added to our Elu Insider List, which gives you special previews of future seasons and a behind the scene look at our company. Last but not least, you'll be invited to our exclusive launch celebration in Chicago.

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    41 backers
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  3. Select this reward

    Pledge $50 or more About $50

    WINE GLASS

    Get (2) elegant, stemless wine glasses branded with our Elu beauty mark. Additionally, receive the THANK YOU GIFT listed above.

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    18 backers
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  4. Select this reward

    Pledge $50 or more About $50

    ELU TOTE

    Get a simply beautiful Elu Tote bag featuring our beauty mark and our favorite beauty quote and the THANK YOU GIFT listed above.

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    23 backers
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  5. Select this reward

    Pledge $75 or more About $75

    ELU TEE

    Add one of our (3) soft, beautifully Elu t-shirts to your wardrobe. Don't worry, we have men sizes too for our dear guy supporters. Available in two colors -- purple or grey. Additionally, receive the THANK YOU GIFT listed above.

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    11 backers
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  6. Select this reward

    Pledge $175 or more About $175

    SWEET BUNDLE

    Receive the Elu Sweet Bundle - (2) Wine Glasses, TEE of your choice, and the THANK YOU GIFT.

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    4 backers
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  7. Select this reward

    Pledge $275 or more About $275

    Elu LBD

    Be one of the first to strut an Elu LBD (Little Black Dress) at a special rate. This offer includes one Elu made to measure dress and the THANK YOU GIFT.

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    4 backers
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  8. Select this reward

    Pledge $300 or more About $300

    ACCESSORY PACK

    Accessorize any look with a gorgeous, super-soft Pashmina scarf in one of our beautiful available colors, a set of nude colored lacy thigh bands to add comfort to curvy thighs that touch and a pair of Larimar earrings co-created with out beloved artisan partners from the Dominican Republic. Also receive the THANK YOU GIFT mentioned above.

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    3 backers
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  9. Select this reward

    Pledge $500 or more About $500

    FIRST CLASS DESIGNATION

    Officially become a part of our Elu First Class and create your very own made-to-measure dress from our Elu Coco Collection, receive a set of thigh bands to give you a smooth strive wherever you go, and accent your new Elu look with a pair of Larimar earring co-created with our beloved artisan partners from the Dominican Republic. Also receive the THANK YOU GIFT mentioned above.

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    0 backers
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  10. Select this reward

    Pledge $1,500 or more About $1,500

    DRESS CLUB

    Become a member of our Elu Dress Club. Membership includes (3) made-to-measure dresses from our Coco Collection to fit and flatter your curves, and accent your new Elu look with a pair of Larimar earrings co-created with our beloved artisan partners from Barahona, Dominican Republic. You also get one of our gorgeous, super-soft Pashmina scarves, a set of nude colored thigh bands to ease your strut, access to exclusive content from Elu partners and the THANK YOU GIFT above.

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    6 backers
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  11. Select this reward

    Pledge $2,500 or more About $2,500

    CREATE A DESIGN

    Receive the FIRST CLASS DESIGNATION gift above AND join our Founder for a 5-star dinner in Chicago and a 1-on-1 design session where YOU will co-design a new 2017 style. You will be the first to customize and receive this original look that carries YOUR name as well as the THANK YOU GIFT listed above.

    *You simply coordinate your own travel to Chicago and we'll handle the rest.

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  12. Select this reward

    Pledge $5,000 or more About $5,000

    YOUR CURVES ON CANVAS

    Get an original, one of kind painting inspired by YOUR gorgeous curves (or the curves of someone you love) created by acclaimed Chicago artist Adrienne Powers. You'll also receive the FIRST CLASS DESIGNATION reward & THANK YOU GIFT listed above.

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  13. Select this reward

    Pledge $7,500 or more About $7,500

    NEW YORK FASHION WEEK & DINNER

    Be our VIP guests at an exclusive event for curvy women and those who love them during #NYFW 2017. Enjoy a fashionable night of dinner with our Founder and friends at one our favorite restaurants in New York. You'll also receive the FIRST CLASS DESIGNATION GIFT & THANK YOU GIFT listed above.

    *Elu will book and cover your accommodations and roundtrip airfare from anywhere in the U.S.

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    Pledge $10,000 About $10,000

    ON LOCATION

    Want to see what being a startup fashion tech brand is really like? Spend 3 days with us in the Dominican Republic to attend our 2017 Elu Photo Shoot, meet our local artisan partners and relax in the sun with the Elu team. You'll also receive the FIRST CLASS DESIGNATION GIFT & THANK YOU GIFT listed above.

    *Flight and accommodations covered by Elu.

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Funding period

- (48 days)