Heroyk, a new athletic sneaker company, proudly launches with its premier John Wooden sneaker designed in collaboration with the Wooden estate and some of the industry's brightest minds. The sneaker includes the proprietary Dynamight technology, allowing players to cut more quickly and naturally.
Historically, the philosophy of basketball sneaker design has been to provide a cast-like shoe that locks the foot down. However, the foot is a complex, mechanical structure that moves in multiple directions, so this can cause problems when cutting and moving laterally in a rigid shoe. Specifically, the tarsal bones are a set of five bones in the midfoot that coordinate together as a group. The way they fit together is unique, as they lock and unlock themselves to provide movement of the foot in different directions.
To solve the problem, Dynamight provides an articulated midfoot, improving the range of motion of the sneaker. This helps players cut more quickly, naturally, and efficiently. And it’s super comfortable. Dynamight also uses a plate in the midsole that is engineered for torsion while still respecting a player's need for stability and propulsion.
Design + Materials
A clean, timeless design - the aesthetic quality of the sneaker is a nod to the old school and to John Wooden’s era. But make no mistake about it, the sneaker is made for the modern player. We’ve used top grade materials and tech for every detail, from the synthetic canvas to the merino wool in the collar.
Merino wool is earth’s performance material, but it hasn’t been used much for basketball sneakers. The fabric is sustainable, odor-resistant, regulates temperature, wicks away moisture and resists stains and dirt. And it’s super comfortable and beautiful. The wool collar feels amazing and you can rock the Coach Woodens on and off the court.
Coach Wooden detailing.
These limited edition Coach Woodens are available in two colors: black and white. We will not make these versions again after Kickstarter.
When you make a sneaker for a man who instructed his players how to properly put on socks, you better damn well get the details right. His attention to detail was legendary and why we really took a lot of care designing the John Wooden shoebox as part of the overall experience.
John Wooden is a legend on-and-off the court and is consistently ranked as the greatest coach in the history of sport - 10 National Championships, 4 undefeated seasons, and an 88 game winning streak. But even better than his untouchable feats is the timeless wisdom he left behind that continues to inspire millions of people. Woodenisms like "failing to prepare is preparing to fail" and “ability is a poor man’s wealth" have become part of the American lexicon.
The Coach Wooden Hip Hop Tribute - To honor John Wooden’s love for poetry - his favorite teaching tool - we are challenging people to use the poetics of hip hop as a way to remix his wisdom like never before. The best rhymes, riffs or raps will win a variety of prizes. For details, go to Heroyk.com/hiphop. Enjoy the submitted work below:
Thor Ronér - Founder, CEO, Fmr Pro Athlete
Steve Miller - Fmr Nike Global Mktg Dir, Fmr Dir at Brooks Running, 4 Halls of Fame (advisor)
Mike Friton - 30+ yrs leading Nike Innovation
Ben Shaffer - Apple Design Team, Fmr Nike Design Dir (advisor)
Anita Elberse - Harvard Business Professor (advisor)
Danny Peter - Designer and Innovator
Sam Coons -Technologist
Learn more about the team.
How do you say Heroyk? It's an original spelling of "heroic." We found an old book from 1612 for proof.
Shoebox Credit. Get your name on the Coach Wooden shoebox. Available for all backers (optional).
Limited Edition Coach Wooden Poster. Features the 3D model of Coach Wooden, commissioned by Heroyk. 24 inches wide x 12 inches high
Bundle the National Bestselling book Wooden with your sneakers. It presents the timeless wisdom of legendary basketball coach John Wooden. These lessons, along with personal letters from Bill Walton, Kareem Abdul-Jabbar, and Bob Costas, among others, have made the book an inspirational classic. Learn more about the book.
Bundle Book of Rhymes with your sneakers. The book explores America’s least understood poets, unpacking their surprisingly complex craft, and according rap poetry the respect it deserves. Author Adam Bradley is a professor that contributes to the New York Times, the Wall Street Journal, and the Washington Post. Other books include The Anthology of Rap and the New York Times bestseller One Day It’ll All Make Sense, a memoir he wrote for the rapper and actor Common. Learn more about the Professor.
T-Shirt. Rock the first Heroyk shirt.
Custom John Wooden sneaker. The real deal Holyfield, Jake Danklefs is the creative mind behind the San Antonio based Dank & Co. The custom shoe artist has done work for everyone from LeBron James to big brands. Have him lace you up with your own 1-of-1 Coach Wooden sneaker! (Only 1 available). Learn more about Jake.
Shipping. All international orders outside of the USA will be US $25 per pair. You should include this amount in your pledge.
Returns/exchanges. We will do our best to exchange any pair of Coach Woodens that you send back. For the Kickstarter campaign, we have to charge you for the return shipping.
Sizing. Heroyk sizing is similar to a pair of Nikes.
We continue to test and refine the Coach Woodens right up to the beginning of manufacturing. All improvements we do make will be minor and designed only to improve the product experience.
January 19 - February 16: Kickstarter campaign
February - April: Manufacturing preparation and mold production
May - June - Manufacturing in South Korea
July - Freight to USA
August - Shipping and delivery to customers in time for Fall 2016 basketball season
Risks and challenges
We’ve been at this for a couple of years now. And we’ve made shoes before. Footwear is a complicated and difficult industry with many moving parts. However, the experience we’ve gained, the all-star team we’ve assembled, and the network of quality suppliers we’ve established has given us the skills, resources and confidence to deliver a product worth caring about.
We will respond to all inquiries and keep you up to date on our progress.Learn about accountability on Kickstarter
- (29 days)