Project image
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$6,034
pledged of $10,000pledged of $10,000 goal
16
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, March 27 2019 6:59 AM UTC +00:00.

VELDT Inc.By VELDT Inc.
First created
VELDT Inc.By VELDT Inc.
First created
$6,034
pledged of $10,000pledged of $10,000 goal
16
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, March 27 2019 6:59 AM UTC +00:00.

About

For those who do it all, we created VELDT LUXTURE.

VELDT LUXTURE is a new connected watch that recreates and organizes relaxing time for people today. It was inspired by the idea of “LIGHTS, RATHER THAN WORDS”.

日本語の商品説明はこちら

VELDT LUXTURE

We are excited to launch our next watch series from VELDT collection, LUXTURE. 

Apart from the traditional smartwatches that display a variety of digital data on faces, VELDT LUXTURE looks like any high-end analog watch. In fact, a quartz movement is used so that the watch ticks every second whether or not LUXTURE is synched to your phone. VELDT FLARE, the built-in indirect lightings on the watch face, elegantly displays your notifications, whether it’s from the people who are most important to you or daily lifestyle information such as your next appointment or the weather forecast.

The name LUXTURE is a mix of LUX and FUTURE, the two words indicating the major characteristics of VELDT product.   


FEATURES | FUTURE

There are 2 pieces of FUTURE hidden in LUXTURE. One, you can visualize your future with LUXTURE app, discovering aspects of your lifestyle you have never known. Two, LUXTURE will continue to develop with new features, added in the near future.  

Introducing the First Release Features of LUXTURE below.

FIRST RELEASE FEATURES

VELDT LUXTURE in Action

This is what it looks like when you use VELDT LUXTURE features with your smartphone. 

 project video thumbnail
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LUXTURE app is compatible with iOS and Android smartphones, specifically with iOS 10+ and Android 7+.

LUXTURE app
LUXTURE app

More Features Coming In the Near Future

LUXTURE app features will be added and updated even after the LUXTURE release.  

Citizen Watch Co. is developing a new service platform called Riiiver with VELDT, and Riiiver will be fully available on LUXTURE app.  Riiiver is scheduled to be released in summer of 2019.  Users can experience Riiiver services right after the release.  

More information available at: https://riiiver.com/en


STORY

LIGHTS, RATHER THAN WORDS. 

In the ancient civilizations, time was measured with the sun. Over the generations of development, people started to measure time with machines, and now time has become a part of data. In the era of information overflow, LUXTURE gives you information that you genuinely need in a form of lights, an old but novel method.  

Why don't we spend more time under the sun and get refreshed?

In our products, we have a goal. The goal is to help you create and maintain a healthier, simpler lifestyle that can often be hard to achieve with our busy lives. While smartphones and the Internet can make our lives more convenient, and social media can satisfy our needs of staying relevant, our constant need to share our lives and communicate with others can get stressful and overwhelming at times. 

Wtih LUXTURE, we aim to offer a lifestyle where you deal with information in a simpler, healthier way. For example, when you are at work, LUXTURE notifies you of messages and calls only from your family so you can focus on your work without worrying. When you are hanging out with your close friends or family, you'll be notified of just essential work-related alerts. VELDT LUXTURE creates relaxing time away from your phone, away from your busy lifestyle, so that you can witness something incredible in the real world. Because, well, we all have limited time.

ANALOG Meets DIGITAL

We challenge the line that divides digital from analog. On one hand, it seems like everything is becoming digital nowadays, and people enjoy the sense of being connected. On the other hand, some people still seek comfort in old-fashioned things that remind them of nostalgic memories. We often associate analog with old fashion, but it also portrays familiarity, tradition, and comfort. That is why we created VELDT LUXTURE, a product where analog meets digital.


LUXTURE DESIGN

Sophisticated Luxury Watch

VELDT LUXTURE is one of the thinnest connected watches in the world. The front face is made of stainless steel and sapphire glass, while colored glass covers the back of the watch. The finished look is aesthetically pleasing, which will make you want to wear LUXTURE for both formal and casual settings. 

VELDT BEAK

VELDT BEAK, the form of the LUXTURE watch case, has two protrusions at 6 and 12. The design might remind you of a hexagon, which is also the shape of VELDT logo.  

There is a meaning behind the hexagon. Hundreds of years ago, the Western world considered the universe consisted of four elements, "Earth, Air, Fire, and Water", while Taoism believed that there were five elements, "Wood, Earth, Water, Fire, and Metal", each one more superior than the prior. When you combine both of the beliefs, doesn't it seem like the universe is made up of the six elements of "Air, Wood, Earth, Water, Fire, and Metal"? A hexagon symbolizes the six elements with each edge representing one of the elements. As a form of giving respect to tradition and heritage, we introduce a hexagon in the design of LUXTURE series.   

VELDT FLARE

VELDT FLARE means the indirect lightings glowing on the LUXTURE face. Instead of bright lights, we find comfort in the radiance of soft lights like a warm fireplace flare, sunlight that shines through the leaves of a tree, twilight, and moonlight. Only good vibes, VELDT FLARE will make you feel relaxed whenever it softly lights up to tell you something.  

Easy Charging

You can charge VELDT LUXTURE by positioning the back of the watch on the charger. The battery life is around 3 days.  

colorful chargers
colorful chargers

Interchangeable, High Quality Strap

LUXTURE straps are interchangeable to fit your mood. Every strap we offer is exquisite and of excellent quality.

Water Resistant

With LUXTURE, you can complete your daily tasks like washing your hands and doing the dishes without taking it off.


REWARDS 

For every pledge made toward our project, we plant 1 tree through ONE TREE PLANTED (https://onetreeplanted.org/) to contribute to the restoration of California's forests, once damaged by the wildfire. As we have an office in the San Francisco Bay Area, we're seeking a way to give back to the local California community. We greatly appreciate your contribution!

VELDT Inc. 

Tokyo office
Tokyo office

VELDT is a Tokyo-based start-up, founded in 2012. In order to make the most of our limited time, we think our society needs to prioritize innovation in how we interact with technology over just innovation in technology itself. VELDT has been praised worldwide for its detailed design and technique, while still being able to integrate the latest technology without sacrificing its beautiful texture and look.

Now we are stepping out of Japan and challenging ourselves to achieve another goal in the most exciting country in the world, the United States.


PROJECT TIMELINE

SHIPPING

We ship VELDT LUXTURE to anywhere in the world.


LANGUAGE

English / Japanese


SPECS

FUNCTIONALITY

Notifications: Text / Call / Email / Social Media / App Alerts / Calendar Alerts / UV Alerts
Multiple Time Zones / Weather Forecast / Moon Phases / Wave Level / Activity Track

CASE

Color: Stainless Steel Silver / Rose Gold
Size: 38mm
Thickness: 12.4mm
Material: Stainless Steel / Sapphire Glass / Color Glass (Back)

COMPATIBILITY

iOS 10+ and Android™ 7+

CONNECTIVITY

Bluetooth®Low Energy 5 Ready

DISPLAY

RGB LED x 24

MOVEMENT TYPE

Quartz (Built-In Button Cell, Estimated 2 Years of Battery Life)

BATTERY

Lithium Polymer Battery
Battery Life: Estimated 3 Days

SENSORS

Accelerometer / Light Sensor / UV Sensor

CHARGING

Wireless Charging
Magnetic Charging Cable
USB Power Adapter

WATER RESISTANT

WATER RESIST (ANT) 5bar

IN THE BOX

Wireless Charger (USB Type)
Warranty
Quick Start Guide

WARRANTY

One Year Limited

ORIGIN

Japan

STRAP

Color: Black / Camel / White / Navy / Beige / Stone
Width: 20mm
Material: Leather / Stone
Interchangeable: Yes


We are very grateful to every backer for all the support.  If you are interested in VELDT LUXTURE, contact us or check our website here: https://veldt.jp/en/


Thank you very much!

Risks and challenges

As our creations are small tech gadgets that still look analog, we have encountered a bit of trial and error.
For example, the first two attempts to develop electric circuits in LUXTURE have failed, and our efforts were finally rewarded in the third try.
We have also found the connection range to be a little limited. When you sync LUXTURE to your smartphone, sporadic disconnection may take place.
We continue to work on improving our watches and software applications, to surpass our fans' expectations.

We are fully invested in achieving the funding goal. Stay tuned, and we will update you with exciting news. Thank you!

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    Thank you

    We are very thankful that you've visited our Kickstarter page. Join VELDT community, receive updates, access to our exclusive offers. Additionally, we will plant 1 tree in your honor!

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    Retail price will be $1,000.
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    Best deal with 2 sets of VELDT LUXTURE.
    (1 Calf Leather Model + 1 Stone Model)
    Select the color of Calf Leather Strap from Black / White / Navy.

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