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An exclusive guide to the process of animation production using “Santa Company”, a successfully crowdfunded animation!
An exclusive guide to the process of animation production using “Santa Company”, a successfully crowdfunded animation!
An exclusive guide to the process of animation production using “Santa Company”, a successfully crowdfunded animation!
252 backers pledged $25,634 to help bring this project to life.

About this project

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Art of Making “Santa Company” – A Complete Guide

$25,634

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CHECK OUT OUR PAYPAL PAGE!    

All money accepted through PayPal will go towards our stretch goals, and we will update the community through the Kickstarter page on the amount we are able to raise.

Support via Paypal: $0 (as of Oct 28th 2014, 07:06 EST)

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Santa Company official HP!!

FOLLOW US on twitter @Santa Company!

"LIKE" US and join the fun on our Facebook page!

※日本からの支援方法に関してはこちらをご覧ください。

※日本語版ページこちらをご覧ください。

$20,000: A summary of the novel in PDF format with color illustrations included. Story of Santa Company's novel version features what happened an year before the story featured the animation. We will put together the contents of the novel, translate it into English, and insert a few color illustrations to describe the events that happened. This will be given to all of the backers who have pledged $25 or more to the project. It will definitely be something worth reading to make the anime more enjoyable to watch!  

$25,000: A special behind-the-scenes movie. The makings, interviews, and footage from the film festival will all be edited into a movie with English subtitles. This will be given to all backers who've pledged $25 or more to this project! We will put our best effort into editing it, so that everyone will be able to have a very close look at what actually happens on-site!  

*Please note that there is a possibility these rewards may be given to the backers who've supported $25 or more from the last campaign as well.  

Art of Making “Santa Company” is a (English) digital guide that will be created by the production team for “Santa Company” so people all over the world can learn more about Japanese animation.

 It would be an excellent source for those who seriously seek the anime production career as well as and for anime enthusiasts. It would be an interesting read explaining what goes on behind the scenes of production.

The guide, which will be distributed as a DVD-ROM (Windows and Mac compatible) will contain original raw data used in the actual production, including JPEG and PSD data with layers intact. Other materials such as background and color specification tables will also be included in the DVD-ROM as a data. The reasons and intentions behind what is drawn or written in the raw data will also be explained in the separate PDF, written by Kenji Itoso himself.

This will be the first guide to feature these contents, and the material to understand the methodology and process of anime production.  

(From interview with Kenji Itoso)

I am really happy that we were able to receive worldwide support through Kickstarter for the production of “Santa Company”.

Because of that, while we were making the anime, we thought hard about how we could deliver more of the Japanese culture to everyone.

We decided to use the completed “Santa Company” as a reference to make a guide showing the animation project from planning to completion.

We also received feedback from people who missed backing our first Kickstarter project and still want to back “Santa Company”. 

So for this new campaign, we have included part of the previous campaign’s rewards, “Santa Company” DVD/Blu-ray discs, so everyone has a chance to watch it.

I really appreciate Kickstarter and all the backers who made “Santa Company” possible.

Through this new campaign, I hope more people will get to know about the crowdfunded anime “Santa Company”, and I wish this can be a chance for everyone to learn more about Japanese animation.

  • Chapter 1:Various types of occupations and job details
  • Chapter 2:Proposal
  • Chapter 3:Script/Plot Structure/World Building
  • Chapter 4:Character design
  • Chapter 5:How to draw characters using Adobe Photoshop
  • Chapter 6:Background Settings
  • Chapter 7:Storyboard
  • Chapter 8:Layout (structure)
  • Chapter 9:Key Frames
  • Chapter 10:Background art
  • Chapter 11:Animation
  • Chapter 12:Finishing Process/Color Model/Color balance
  • Chapter 13:Filming (making the video)
  • Chapter 14:Complete production progress of the animation

Detailed example of contents

Chapter 3 will explain how the story will be made using the English version of the script.

Chapter 4 will explain how the characters will be created. All the design data of characters, and items that appear in the movie will be included.

Chapter 5 will explain how each components come together to make the whole scene. This part will also include the data during the process. To give you an example, the cut where the four main characters are eavesdropping in the corridor will be used.  

① First, the eye levels of the characters will be decided. We wanted to make the cut to have an atmosphere of a child peeping, so the eye level (horizon line) is set lower. 

② Then, the vanishing point is decided.

③ Use the one-point perspective to draw auxiliary lines towards the vanishing point. Decide the base layout by rough sketching.

④ Then add more detail to the background. This layout is fairly simple, but to get the minimum sense of space needed, windows, door/picture frames, and lamps are drawn. Having a window and the color of the sky will give information about what time of day it is taking place. For this setting, we've decided to have the floors and walls made of Scots Pine, a common pine tree in Europe.

⑤ After the background is complete, characters will be placed in the cut.

⑥ The characters shows their different postures reflecting their different personalities.

⑦ After all these drawings are done, the colors will be carefully added to complete them.

Chapter 8 will explain using the raw data shown to explain the layout structure and intentions of the visual effects and motions being used.

Chapter 10 will explain up to how the background image was completed, provided with the data in process. These are actual data that were used in the final product, so it will be interesting to compare the two.

Chapter 12 will have materials about color specification and the adjusted color data of the characters depending on the different situations and backgrounds used.

Chapter 13 include the animated data and the background data for you to experiment with. From there, it will guide you through the software up to how to combine the two data to create the final animation movie.

These are just the examples of the full contents.  

This includes not only the explanation on how anime is drawn, but the process of planning, and the explanation on the production committee system, and about the current anime industry in Japan, and its future.  

This project is new even to the Japanese audience and the anime industry, and is now in progress.  

I hope this project will enable anime fans overseas to learn more about Japanese anime production!

Santa Company is a large company that consists of three departments -- Santa, Present, and Reindeer.

Noel is a girl who has just joined a mysterious company, Santa Company. She takes an exam to be an official tonttu who assists Santa Clauses.

In such a big moment, a letter arrives late at Santa Company. When the letter is about to be categorized as “flawed,” which means a child can’t receive a Christmas gift, Noel, her three friends and one reindeer start off on an adventure over the gift.

The videos below are the same scenes in the line drawing and the final product (without the character voices). Comparing these will be interesting to see how it starts and how it ends in the process. 

[Product information]

  • Color / Stereo / 30min / 16:9 
  • Subtitles: English, Français, Italiano

[Cast]

 [Staff]

  • Exective director, Producer, Script: Kenji Itoso
    (Transformers Animated, Yu-Gi-Oh!, Dreaming Machine)
  • Script: Naohiro Fukushima
     (009 RE:CYBORG, EUREKA SEVEN AO, Eden of The East)
  • Character design: Hidari
     (VOCALOID, Atelier Ayesha, VIVIDRED OPERATION, Toukiden)
  • Director: Yumi Kamakura
     (Pokémon, Inazuma Eleven, Psalms of Planets Eureka seveN)
  • Drawing supervision: Hiroki Harada
    (Romeo×Juliet, WORKING!!, ONE PIECE, Yu-Gi-Oh!)
  • Background supervision: Takashi Aoi
    (Xam'd: Lost Memories, Psalms of Planets Eureka seveN)
  • Produced and copyright: KENJI STUDIO

 Since there are special references needed to translate the Complete guide DVD-ROM, and there being a large amount of work needed to be translated from Japanese to English, if we could collect more funds, in return we can supply you with more information with better quality, and increase the contents of the Complete guide DVD-ROM.

Advisor

 AWESOME JAPAN Inc. introduces awesome Japanese products, services and creative ideas to people around the world.

awesome-japan.com       www.facebook.com

Risks and challenges

We plan to deliver the DVD-ROM by June 2015. However due to the tight schedule for production, there may be delays. We hope you will understand.

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  1. Select this reward

    Pledge $5 or more About $5

    ・Original wallpaper

    ・Image data of an original card with a thank you note from the crew!

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    ・Downloadable Animation of ”Santa Company” Episode (720p : 1280×720, 16:9)

    ・Includes the $5 reward

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    ・Downloadable Animation of ”Santa Company” Episode (1080p : 1920×1080, 16:9)

    ・A PDF of the original booklet

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    ・Complete guide with raw material on DVD-ROM

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    Pledge $59 or more About $59

    ・The Animation of ”Santa Company” DVD (NTSC/ Region Free) & Blu-ray Disc (24P/ Region Free) with original booklet
    ・Original Soundtrack MP3
    ・Includes the $35 reward

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    【EARLY BIRD】

    ・Complete guide with raw material on DVD-ROM

    ・The Animation of ”Santa Company” DVD (NTSC/ Region Free) & Blu-ray Disc (24P/ Region Free) with original booklet (Est. Delivery for DVD/BD:Dec. 2014)

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    Pledge $100 or more About $100

    ・Complete guide with raw material on DVD-ROM

    ・The Animation of ”Santa Company” DVD (NTSC/ Region Free) & Blu-ray Disc (24P/ Region Free) with original booklet (Est. Delivery for DVD/BD: Dec 2014)

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    ・Original art book signed by the Executive Director (with translated text in English)

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    ・Original sketch signed by the Executive Director

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    Pledge $250 or more About $250

    ・Metal badges

    ・Original T-shirt

    ・Original mug

    ・Japanese Poster A2 size (42cm x 59.4cm or 17" x 23") signed by the Executive Director
    ・Precious soundtrack of "Santa Company" in MP3 format, including unused tracks

    ・Includes the $200 reward

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    ・Post card set (8 pieces)

    ・1 cut of Key Frame used in the actual animation process signed by the Executive Director

    ・Includes the $250 reward

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    **Special**
    Autographed script used in the actual filming, signed by the Executive Director Kenji Itoso!

    Only two of these collector's items will be made available!

    Includes all of the rewards from the $400 tier as well!

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    Pledge $1,000 or more About $1,000

    **Special**
    Autographed script used in the actual filming, signed by the cast! Ayumi Fujimura (Noel), Yuuki Kaji (Bell), Haruka Tomatsu (Mint), Rie Kugima (Thomas) and Takahiro Sakurai (Pedro)!

    One of a kind, collector's item! Also!

    Signed Greeting Cards with a special message from each member of the cast! Includes all of the rewards from the $400 tier!

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Funding period

- (30 days)