$830
pledged of $10,000pledged of $10,000 goal
26
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 7 2015 6:01 PM UTC +00:00
$830
pledged of $10,000pledged of $10,000 goal
26
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 7 2015 6:01 PM UTC +00:00

About

Deliciousness in CAG form! --- Yum!
Deliciousness in CAG form! --- Yum!
Open wide! Here comes some awesomeness!
Open wide! Here comes some awesomeness!

Chris’ Awesome Guacamole, Inc. provides a premium, gourmet guacamole that delivers an unprecedented taste with an intense savoriness through a delicate recipe of more than 25 natural ingredients! CAG raises the standard of guacamole far beyond the status quo, both in taste and nutritional content. Chris’ Awesome Guacamole contains no artificial anything! Oh, but don’t forget the goodness... it’s got plenty of that!

Who We Are

CAG started when Founder and CEO, Chris Salgado, transitioned his hobby of making awesome guacamole for his family in his kitchen to a business. Chris’ Awesome Guacamole is the brand name established through this process and the name says it all... Awesome! CAG is a new, family-owned, start-up company. During its short lifetime, CAG has experienced tremendous success:

  • selected as a finalist in NYC's 2013 Guactacular competition
  • featured on NPR's “The Sporkful” with Dan Pashman
  • popular item at Kenosha Harbor Market
  • hugely in-demand product at Farm Fresh Express (Chicago distributor)
  • a sponsoring company of Illinois Institute of Technology’s graduate program and featured in Illinois Institute of Technology’s Spring 2014 magazine
  • covered in a two-page spread in IIT's Spring 2014 magazine
  • identified as the modern day guacamole, receiving several sensational write-ups online and in print media, including LookyTasty.com (March 24, 2015)

So many more successes have accompanied CAG since its inception. We are truly humble at the response we’ve received. 

CAG = a Fun and Caring Company

CAG is a fun, happy, eco-friendly company. We offer recyclable packaging with soy-based ink on our labels. Since 2014, we have also partnered with and donated CAG to Purple Asparagus, a non-for-profit organization educating children on nutritious eating at school and at home.

Chris’ Story

The origin of all of this crazy but fantastic madness begins more than 15 years ago when Chris Salgado came up with an off-the-wall recipe for an unusual but addictive and highly satisfying guacamole. Thus, CAG was born. Unbeknownst to him, Chris would unwillingly selfishly hoard his recipe for only family and friends for more than 15 years! Fast forward to 2012, Chris found himself as a victim of harsh employment cuts. All of a sudden, Chris, a father of one and a husband, was terrified at not knowing where his next check would come from… and when. The fact that Chris was the sole provider of three - given his wife was a stay-at-home mom - certainly jump-started intense feelings of hopelessness and fear. Staring into the eyes of his two year old son and trying to not let him see Chris tear up with the fear of losing everything was one of the most difficult things Chris had to overcome on a daily basis. Painfully going back and forth with the idea of continuing the norm (private investigations - oh yeah, Chris has worked as a private investigator for 13 years!) or starting something new, his wife nonchalantly offered “Why don’t you see what you can do with your guacamole. Everyone always loves it.” As wild of a thought it seemed, Chris began to slowly give it a shot. From his kitchen table to the kitchen tables of others, Chris’ Awesome Guacamole was shared more and more. Before he knew it, CAG was showing up at birthday parties, barbeques, holidays, guinea pig bar mitzvahs, feline shindigs, and even curbside check-in at Chicago airports! (Not really but you get the idea.) Basically, CAG raked in significant validation from family, friends and strangers. All of a sudden, a light began to shine through the dark clouds of mediocrity and seemingly unending financial hardship. Chris began to see a purpose to all of this. Hence, CAG was born. In March of 2014, CAG was incorporated and swarms of potential customers lined up at the door to express their happiness and excitement in CAG and, of course, ask where they can buy it regularly. This brings us to why we’re here asking for your support.

Why Kickstarter, You Say? 

Chris' Awesome Guacamole is a very small startup company that is rapidly receiving big attention. 

(1) A big name, natural food retailer wants us to begin sales & sampling in several of their Chicago locations this year! Although we’re super excited about that, we need help fulfilling those orders. 

(2) Several other specialty grocery stores have expressed an interest in ordering from us ASAP. 

(3) We also have numerous Chicagoland restaurants who’d like to get in on the CAG deliciousness. 

(4) We also have a top secret CAG project that will result in us pairing up with a well-known chips company to put out a fantastic chips and guacamole combo product! The outlets for this project are scattered throughout the nation. 

As you can see, these opportunities are serious. And we welcome all of them. We’re excited and eager to move forward on these opportunities but we need your help to make that happen. While we do have stretch goals, responding to the natural food retailer and guac-chips combo product are our two primary initiatives. Even if we try to take things slow, the demand is sure to put a lot of financial strain on our operations, given that the sole source of financial support for CAG comes from a father who supports a family of three in the expensive city of Chicago. Adding to the mix the business of CAG, that brings the number to four dependents on one income. This is terribly difficult. Keep in mind that we must hit the ground running in order to answer the demands of all of our customers. This seed funding would provide enough ingredients, packaging, manpower, and marketing budget to successfully manage those orders. Shortly after being approved as a vendor for the retailer, we are targeting being in ten of their Chicagoland locations by the end of the year. We also project to complete the chips-guac product ASAP and get it up on retail shelves. As you can see, we need help trying to keep up the momentum.

The CAG Gobbler says "Nom, nom, nom!"
The CAG Gobbler says "Nom, nom, nom!"

CAG Guacamole Competition!

We are hosting a guacamole competition and, yes, you are invited! Every donator will receive access to the event whether in-person or via a live link! Want to join in on the fun even more? You can compete against CAG with your own recipe of guacamole! The event will be judged by unbiased, non-CAG staff in a blind taste test! Should you win, we will broadcast it on our social media! Yes, you'd have ultimate bragging rights! This is not about CAG crushing its supporters' guacamole recipes. This is to be done in good fun! Should we lose, we lose in a healthy, fun competition. (We will just take your thumbs while you sleep.) (Just kidding!) Details, including the date, time, location, etc. will be determined later by CAG. However, it will take place in the Chicagoland area. 

Thank you for helping us feed the world one awesome bite at a time!
Thank you for helping us feed the world one awesome bite at a time!

Rewards Disclaimers

*Travel and hotel accommodations not covered but your ingredients will be covered.  

**For remainder of 2015. Can be anonymous, if you'd like.

***Involved in the witness protection program, you say? No problem! You may elect to opt out of any mention on our site.

****Limited edition = quantity, location, and timeframe will be determined by CAG.

*****Location must be in the Chicagoland area. Date, time, venue and other details will be agreed on by CAG and you.

Risks and challenges

Being a Perishable Food Product:
The number one concern for us - product-speaking - is that we are a perishable product. We would like to get CAG into the hands of customers outside of the Chicagoland area. In order to do that, we have to invest in High Pressure Pasteurization (HPP), which is expensive. Should we secure enough funding, we can consider that off-the-bat. In the meantime, we will focus on building a strong, local customer base. Once we've increased our income to satisfy the HPP thought, we'll be able to pursue that avenue and distribute delicious CAG across the country!

Becoming a Supplier:
The process to become an approved vendor for retailers can be a lengthy one. That's AFTER you get invited to the application process. To maximize our chances of getting our foot in the door, we have leveraged opportunities with experienced sales people in the food industry. In order to become success in those application processes, we will be relying on the experience of our advisory board.


Controlling Growth:
We are scaling up our business substantially. Expanding into retail is an operationally complex endeavor, and a completely new experience for us. Nonetheless, we are learning and excelling at our response! One tribute to this success is our CAG board of advisors who, collectively, possess more than fifty years in the food industry!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    1. A fantastical virtual CAG high five!
    2. Event link to view the exciting 2015 CAG guac competition live!

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    Pledge $10 or more About $10

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!

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  3. Select this reward

    Pledge $25 or more About $25

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!
    3. 8oz of delicious CAG! (Chicago backers only. Sorry!)

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    Pledge $25 or more About $25

    For out-of-towners!

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!
    3. Super cool CAG coasters! (Set of four!)

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    Pledge $50 or more About $50

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!
    3. 8oz of delicious CAG! (Chicago backers only. Sorry!)
    4. CAG T-shirt!

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  6. Select this reward

    Pledge $75 or more About $75

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!
    3. 8oz of delicious CAG! (Chicago backers only. Sorry!)
    4. CAG T-shirt!
    5. Name and city on our CAG website, thanking you for your donation!**

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  7. Select this reward

    Pledge $100 or more About $100

    1. A personal "thank you" email.
    2. Event link to view the exciting 2015 CAG guac competition live!
    3. 8oz of delicious CAG! (Chicago backers only. Sorry!)
    4. A hip and happenin' CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!

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  8. Select this reward

    Pledge $150 or more About $150

    1. A personal "thank you" email.
    2. Entry as a competitor to our exciting 2015 CAG guac competition!* (It's on!)
    3. 16oz of delicious CAG to take with you from the CAG competition!
    4. CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of your competitor status to CAG fans via social media!***

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  9. Select this reward

    Pledge $250 or more About $250

    1. Handwritten "thank you" letter.
    2. Entry as a competitor to our exciting 2015 CAG competition! OR admission to the event to witness live!*
    3. 16oz of delicious CAG to take with you from the CAG competition and 16oz CAG for six months! (Chicago backers only. Sorry!)
    4. A hip and happenin' CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of your competitor status to CAG fans via social media!*** - Should you elect to be a competitor.

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    Pledge $500 or more About $500

    1. Handwritten "thank you" letter.
    2. Entry as a judge to our exciting 2015 CAG competition!*
    3. 16oz of delicious CAG to take with you from the CAG competition!
    4. A hip and happenin' CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of your competitor status to CAG fans via social media!***

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    1. Video "thank you" message.
    2. Entry to our exciting 2015 CAG competition as a guest/event link/judge/competitor!*
    3. 16oz of delicious CAG to take with you from the CAG competition and 16oz CAG for six months! (Chicago backers only for 6mo supply. Sorry!)
    4. A hip and happenin' CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of any competitor status to CAG fans via social media!*** - Should you elect to be a competitor.

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  12. Select this reward

    Pledge $2,000 or more About $2,000

    1. Video "thank you" message.
    2. Entry to our exciting 2015 CAG competition as a guest/event link/judge/competitor!*
    3. 16oz of delicious CAG to take with you from the CAG competition and 16oz CAG for six months! (Chicago backers only for 6mo supply. Sorry!)
    4. A hip and happenin' CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of any competitor status to CAG fans via social media!*** - Should you elect to be a competitor.
    8. Cartoonized version of YOU added to our label!****

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  13. Select this reward

    Pledge $3,000 or more About $3,000

    1. Video "thank you" message.
    2. Entry to our exciting 2015 CAG competition as a guest/event link/judge/competitor!*
    3. 16oz of delicious CAG to take with you from the CAG competition and 16oz CAG for six months! (Chicago backers only for 6mo supply. Sorry!)
    4. CAG T-shirt!
    5. Name and city on the CAG website, thanking you for your donation!**
    6. An awesome CAG mug!
    7. Introduction of any competitor status to CAG fans via social media!*** - Should you elect to be a competitor.
    8. Private party for you and 15 guests to hang with CAG staff and devour a whole lot of CAG and other healthy foods!*****

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Funding period

- (30 days)