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Conceptual designs and a discussion around the G.I.Joe®: A Real American Hero™ brand 1982-1994.
Conceptual designs and a discussion around the G.I.Joe®: A Real American Hero™ brand 1982-1994.
294 backers pledged $20,309 to help bring this project to life.

About

3.75" Joe: Creating G.I.Joe ®: A Real American Hero™ project video thumbnail
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$20,309

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G.I. Joe® * is one of the most recognizable and well known action figure lines in history, yet there is no full story showing the creation process of the G.I. Joe®: A Real American Hero™ brand that ran from 1982-1994.

What are you pledging towards?

The release of "3.75 Inch Joe: The Special Forces Team that forged an American Hero" book series, Volume 1!

The first book in the series, “3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)” is an 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts! This fully colored book will be printed on 100# paper in a Soft Perfect Bind format with a visible spine like a graphic novel.

Although there have been many books written about G.I. Joe®, what makes "3.75 Inch Joe: The Special Forces Team that forged an American Hero" series unique is the fact that the information shared within the book comes from exclusive interviews with former employees who worked on the G.I. Joe® brand. Some of the things to expect include:

• The inspiration and influences behind the different figures and vehicles straight from the designers' point of view... 
• Alternate names for figures and vehicles pulled from Larry Hama's dossiers or from the original concepts themselves...
• Insider stories from former employees ranging from Marketing to Engineering regarding the changes that occurred during the design process... 
• Conceptual designs and photographs that will show the progression and different stages of creating a figure or vehicle. This includes concept pencils and inks, sculpture sheets, color studies, color presentation art, models, and much much more!

Which characters and vehicles will be included in Volume 1?

• V.A.M.P. • Clutch • Cobra and Cobra Officer • Sky Striker (2 separate spreads…4 pages total) • Ace • Major Bludd • Duke • Mutt • Shipwreck • U.S.S. Flagg (2 separate spreads…4 pages total) • Keel-Haul • Dial-Tone • Roadblock (86’ release) • Night Raven • Night Raven(cont.) w/ Strato-Viper • Cobra Commander (87’ release) and Raptor • Gyro-Viper • Mamba • Tunnel Rat • Desert Fox • Skidmark • Destro (88’ release) and Voltar • Hit & Run • Countdown and T.A.R.G.A.T. • Capt. Grid-Iron and Metal-Head • Dictator and Interrogator • Overlord • B.A.T (91’ release) and Snake Eyes (91’ release) • Cross-Country and Outback (93’ release) • Scorpion and Tarantula (unreleased vehicle concept) • Apach (unreleased Dreadnok character concept) • Scottish Trooper (unreleased character concept) • Nav Station and Uni Copter (unreleased vehicle concepts)

Rewards:

There will be 11”X17” prints available of the two-page spreads which will be printed on 100# paper. They will display beautifully framed or in a shadow box where you can also display your favorite Joe or Cobra toy that fits within these dimensions!

Two-page spread of the Sky Striker!
Two-page spread of the Sky Striker!
Another example of a two-page spread for Destro and Voltar
Another example of a two-page spread for Destro and Voltar

Exclusive to this Kickstarter, Steel City Publishing, LLC will be featuring a 24”x 36” poster on 100# gloss paper showing a mock up of the U.S.S. Flagg’s box art. When comparing it to the final product art (see below), it is interesting to see the design elements that changed over time! 

When comparing the this to the original, it’s interesting to see the design elements that changed over time!
When comparing the this to the original, it’s interesting to see the design elements that changed over time!

To show you the comparison, here is the final production art. I will not be providing this as a poster, but the Kickstarter titled “Collecting the art of G.I.Joe: Volume 2 (1984-1985) is at this time.

For Comparison Only!! This is not being offered as a poster in this Kickstarter!
For Comparison Only!! This is not being offered as a poster in this Kickstarter!

Where did this project come from?

Although I purchased my first few pieces of pre-production artwork in 2005, it was not until 2009 that I got the idea of exploring the origins of the G.I. Joe®: A Real American Hero™ brand. The concept of the book was to learn more about the process of making G.I.Joe ® at that time and recognizing all the individuals who participated in its creation and continued success from 1982-1994. The book concept itself did go through several changes over the last few years, but it eventually came back to my original idea of showcasing the original designs and any stories related to them or the product itself.

To make the book series more affordable, I made the decision to break it down into smaller volumes. My goal over the next year is to release four volumes. The following year I plan to release an additional three to four volumes. Although the format will look similar in each volume, the content will be different.

Written by Kirk Bozigian, former Vice President of Hasbro Boys Toys, the introduction to the first four volumes will start with a look into the origins of G.I.Joe ® in 1964 and will lead into the steps taken to re-launch G.I.Joe ®: A Real American Hero in 1982. 

Why do we need this book? 

 According to New York Toys and Hobby World, the 1985 series of G.I.Joe was ranked the best selling toy in America. The Complete Encyclopedia to G.I.Joe, by Vincent Santelmo, states it was estimated that, “Hasbro sold the equivalent of two G.I.Joe/Cobra series figures to every boy in the nation between the ages of 5-12” in 1986”. 

When it comes to the G.I.Joe: A Real American Hero era, there have not been books produced like the ones I have completed and the ones I continue to work towards releasing. When you look at society today and the draw toward collecting, many people prize things they either owned or have fond memories of from their childhood. It does not matter what people collect, people like to revisit their childhood and escape from reality and the stresses of today’s world. For those of us who played with G.I.Joe in the 1980s and 1990s, my book will allow you to tap into those memories and appreciate the amount of creativity, time, and energy it took to make G.I.Joe: ARAH an iconic toy brand. 

 Do you need to be a G.I.Joe enthusiast to enjoy this book? 

 The answer is simply, no. This book appeals to anyone who enjoys learning the process of toy design, industrial design, product design, engineering, marketing, as well as many other disciplines involved in developing a product. It should also appeal to fans of the comic industry seeing that several of the designers who worked on G.I.Joe in the late 1980s and into the 1990s were graduates of The Kubert School, a school founded by comic artist and teacher, Joe Kubert!

What is the plan and what is the schedule?

Once the campaign is funded, the pledges will take approximately two weeks to process. Once they have been processed, the order will then go to the printer, who will need 3-4 weeks to print the book. They will be handling the fulfillment of orders and will ship promptly to ensure you have your book by the holiday season. Posters and prints will be fulfilled by Steel City Publishing, LLC following the same time frame as shipping for the book. 

Publisher Information and Copyright Information

Publisher: Steel City Publishing

*Every effort has been made to locate the copyright holders of some select material used in this book. Should there be any omission, we apologize and shall be pleased to make the appropriate acknowledgements in future editions. No part of this book may be reproduced in any form without written permission from the publisher.

Neither the author nor the publisher are sponsored by or associated with Hasbro, Inc., or its affiliates.G.I.Joe, all associated character, vehicle, and group names, and their respective likeliness’s, are trademarks of Hasbro. © 2015 Hasbro. All rights reserved.Hasbro Inc. assumes no responsibility for the content of this book.This book is a result of the author’s independent research on the subject matter and is intended to provide information for collectors.

Images shown were provided by those who worked on the G.I.Joe brand and by collectors.

Risks and challenges

I don't expect any delays with the printer, but due to the approaching holiday season, my hopes are to have these printed and shipped the first week of December so they arrive by the holiday(s).

Due to any unforeseen circumstances after the cutoff date of November 1, 2015 for which Steel City Publishing, LLC needs to cease selling the book, a full refund will be provided. 

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Support

  1. Select this reward

    Pledge $5 or more About $5

    -1 Custom Bookmark

    Your $5 pledge will earn you a custom Joe bookmark to use in any of your favorite books! If you have already pledged towards the book or another reward, just add $5.00 to your order.

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  2. Select this reward

    Pledge $40 or more About $40

    ONE BOOK:

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

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    211 backers
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  3. Select this reward

    Pledge $60 or more About $60

    ONE BOOK & ONE PRINT:

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    Have a favorite character or vehicle?

    - Receive 1 print of a page spread** featuring the character or vehicle from Volume 1. Please see the list of characters and vehicles to the left. This print will be printed on 100# paper and shipped in a mailer tube.

    ** A page spread is considered a side by side layout. This reward is for 1 of these side by side layouts.

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  4. Select this reward

    Pledge $65 or more About $65

    ONE BOOK & MOCK UP FLAGG POSTER:

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    - A 24”X36” poster will be available featuring a mockup design of the U.S.S. Flagg. When comparing this to the original product design, there are significant differences. Some to note include: the image of the children playing with the Flagg, the lack of detail in the jets and hull, and placement of characters, jets, the jets trailer, and the tow vehicle.

    The Flagg poster will be printed for this Kickstarter campaign only!!

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  5. Select this reward

    Pledge $76 or more About $76

    ONE BOOK & TWO PRINTS:

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    Have a favorite character or vehicle?

    -Receive 2 prints of 2 separate page spreads** featuring a character(s) or vehicle(s) from Volume 1. Please see the list of characters and vehicles to the left. This print will be printed on 100# paper and shipped in a mailer tube.

    ** A page spread is considered a side by side layout. There are instances where a figure or vehicle may be more than 2 pages and would be considered as 2 separate page spreads. An example is the U.S.S. Flagg. It is made up of 4 pages, which is considered 2 separate page spreads. This reward is for 2 of these side by side layouts.

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    3 backers
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  6. Select this reward

    Pledge $85 or more About $85

    ONE BOOK & THREE PRINTS:

    -One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    Have a favorite character or vehicle?

    -Receive 3 prints of 3 separate page spreads** featuring a character(s) or vehicle(s) from Volume 1. Please see the list of characters and vehicles to the left. This print will be printed on 100# paper and shipped in a mailer tube.

    ** A page spread is considered a side by side layout. There are instances where a figure or vehicle may be more than 2 pages and would be considered as 2 separate page spreads. An example is the U.S.S. Flagg. It is made up of 4 pages, which is considered 2 separate page spreads. This reward is for 3 of these side by side layouts.

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    Ships to Anywhere in the world
    1 backer
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  7. Select this reward

    Pledge $88 or more About $88

    ONE BOOK & FOUR PRINTS:

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    Have a favorite character or vehicle?

    - Receive 4 prints of 4 separate page spreads** featuring a character(s) or vehicle(s) from Volume 1. Please see the list of characters and vehicles to the left. This print will be printed on 100# paper and shipped in a mailer tube.

    ** A page spread is considered a side by side layout. There are instances where a figure or vehicle may be more than 2 pages and would be considered as 2 separate page spreads. An example is the U.S.S. Flagg. It is made up of 4 pages, which is considered 2 separate page spreads. This reward is for 4 of these side by side layouts.

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    Ships to Anywhere in the world
    4 backers
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  8. Select this reward

    Pledge $100 or more About $100

    ONE BOOK, FOUR PRINTS, & MOCK UP FLAGG POSTER!!!

    -One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.

    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!

    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    -A 24”X36” poster will be available featuring a mockup design of the U.S.S. Flagg. When comparing this to the original product design, there are significant differences. Some to note include: the image of the children playing with the Flagg, the lack of detail in the jets and hull, and placement of characters, jets, the jets trailer, and the tow vehicle.

    The Flagg poster will be printed for this Kickstarter campaign only!!

    Have a favorite character or vehicle?

    - Receive 4 prints of 4 separate page spreads** featuring a character(s) or vehicle(s) from Volume 1. Please see the list of characters and vehicles to the left. This print will be printed on 100# paper and shipped in a mailer tube.

    ** A page spread is considered a side by side layout. There are instances where a figure or vehicle may be more than 2 pages and would be considered as 2 separate page spreads. An example is the U.S.S. Flagg. It is made up of 4 pages, which is considered 2 separate page spreads. This reward is for 4 of these side by side layouts.

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    Ships to Anywhere in the world
    28 backers
    $
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  9. Select this reward

    Pledge $400 or more About $400

    ONE BOOK & COMMISSIONED B&W RENDERING BY FORMER G.I.JOE DESIGNER, MARK PENNINGTON!

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.
    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!
    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    -Mark Pennington B&W commissioned piece:

    This reward is for 1 commissioned black and white tight rendering of any character from any Universe, not specifically G.I.Joe®, on 11” X 17” illustration board. Once the Kickstarter is over, you will receive a message asking which character you would like completed by Mark Pennington. Steel City Publishing, LLC will pass on the information to Mark. If Mark has additional questions at that time, your email address will be forwarded to him for further communication. To avoid any conflict with any of his already contracted work and to allow him time to complete these designs, Mark has agreed to have this rendering completed no later than March 1, 2016.

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    Limited 0 backers
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  10. Select this reward

    Pledge $500 or more About $500

    ONE BOOK & A CUSTOM PAIR OF SHOES!!

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.
    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!
    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    -Custom Shoe Designer, Jon Trevor, has agreed to do a custom design pair of shoes for this reward. The shoes must be shipped to Jon by the person pledging and must either be new or fairly new for Jon to work on them properly. Jon has agreed to do up to 3 colors and any design work you want done on the shoe itself , 1 set of custom patches, and 1 set of laces for this reward. (Please see sample image in update section or via Facebook) Following the Kickstarter, you will be placed in touch with Jon explaining what concept or design you have in mind. If your idea or concept exceeds the 3 color limit and will require additional work on Jon’s part, this is something you and Jon will work amongst yourselves outside of this Kickstarter. All shoes will be completed by February 1, 2016.

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    Limited 0 backers
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  11. Select this reward

    Pledge $600 or more About $600

    ONE BOOK & COMMISSIONED COLOR RENDERING BY FORMER G.I.JOE DESIGNER, MARK PENNINGTON!

    - One copy of ‘3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 1)’.
    This first book in the series is a 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts!
    This fully colored book will be printed on 100# paper in a Soft Perfect Bind format.

    -Mark Pennington color commissioned piece:

    This reward is for 1 commissioned color rendering of any character from any Universe, not specifically G.I.Joe®, on 11” X 17” illustration board. Once the Kickstarter is over, you will receive a message asking which character you would like completed by Mark Pennington. Steel City Publishing, LLC will pass on the information to Mark. If Mark has additional questions at that time, your email address will be forwarded to him for further communication. To avoid any conflict with any of his already contracted work and to allow him time to complete these designs, Mark has agreed to have this rendering completed no later than March 1, 2016.

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    Limited 1 backer
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Funding period

- (14 days)