Amir Johnson is the first black cop in a small town, and he's ready to fix his department. The problem? Just about everything.
WHAT IS THIS ALL ABOUT?
We are an award-winning, critically acclaimed web series looking to fund our 3rd season. AND WE NEED YOUR HELP!
The first two seasons were financed out-of-pocket by the filmmakers, and the continued life of the series is dependent on the support of our fans, friends and collaborators!
Dark Justice started as a reaction to the national discourse surrounding police brutality, excessive force, racial injustice and the murder of unarmed civilians by cops in late 2014.
Sixteen episodes later, Dark Justice has seemingly been the lone satirical voice in the conversation on an independent level.
We hope to continue our efforts in making hilarious, unique and controversial content that forces audiences to confront the uncomfortable reality of racial, economic and political disparity in the United States.
WHAT WE NEED
We have developed a model for high quality, low budget filmmaking in Western New York, and have a proven track record of turning the type of budget that wouldn’t even cover craft services on most productions into a fully fleshed out serialized web show.
Full disclosure: we made made Season 1 with $3,000. That was six 5-7 minute episodes.
Even fuller disclosure: we made Season 2 with $4,000 before marketing costs. That was eight 3-6 minute episodes, plus four mini-sodes and a bunch of promotional content.
This time around, we’re hoping to turn a $12,000 budget into a show that is even edgier, funnier, more ambitious and more accessible than previous seasons.
Roughly $7,000 - $9,000 will go directly to shooting the series. This covers equipment, crew payment, meals and location fees. Yes, really.
We are good at this low budget thing.
The rest of the budget will first be used to cover any additional expenses in production. Sometimes a location asks for more money than expected, sometimes we need to rent a live elephant for a hilarious cop-on-elephant scene. Things come up, and this extra money keeps us from having to sacrifice the quality of the show to accommodate these things.
The rest of the $12,000 will go toward marketing.
Marketing is expensive, and VITAL. Without marketing money, the show will go unwatched. We’ve been able to amass over a half a million views and 6,000+ followers on social media with virtually no marketing budget. Imagine what we can do with a few thousand bucks.
This money will not cover all of our marketing, but it will provide a valuable launch pad. Believe us, we have googled "how to rent an elephant".
Dark Justice was created by Mike Gerbino, who writes and directs the series. It is co-written by Travis Cannan, the cinematographer of the series.
Dark Justice is produced by Elisa Peebles and Mike Gerbino.
The series is also produced by Travis Cannan, Zahra Zubaidi and Che Holloway.
Risks and challenges
In the past, we have had to postpone production due to scheduling conflicts with cast/crew and even equipment rentals, relying heavily on crew members working at reduced rates and borrowing equipment during the "off-season" when it wasn't being rented out. Thus is the life of a micro-budget production.
These were the risks we took in our first two seasons, knowing that if a bigger production swooped into town, rented the equipment and offered our crew more money, we couldn't shoot.
We're asking for $12,000 because we believe it will help us mitigate these risks-- we have the ability to pay our crew members their regular rates, place holds on equipment to guarantee their availability, etc.
We're an eager, capable team with two complete Seasons of the show under our belt. There is no risk of not completing the series if we reach out goal. We are currently in the development and writing stage, and will enter in preproduction shortly after the completion of this campaign.Learn about accountability on Kickstarter
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