£1,830
pledged of £15,000pledged of £15,000 goal
35
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 2 2015 5:59 AM UTC +00:00
Michael BondBy Michael Bond
First created
Michael BondBy Michael Bond
First created
£1,830
pledged of £15,000pledged of £15,000 goal
35
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 2 2015 5:59 AM UTC +00:00

About

Anyone who's tried online dating knows that it can be fun if you're after a hook-up, but pretty unsatisfying if you're looking for something more meaningful. We're building an app that uses insights from psychology to make online dating a whole lot easier for relationship-seekers.

The app is designed to get people to make dating decisions intuitively, the way we do in the real world. You describe yourself using (up to 21) pictures of your life, and find people you like by looking at theirs. No words, it's all about the visual. We also steer you towards others who share your values, rather than the endless browsing you do on other apps. All in all, we give you behavioural science’s best shot at finding someone compatible.

What will the app look like?

The app is organised around three main screens.

My Profile screen
My Profile screen

The My Profile screen is where you manage and edit your pictures and arrange how they look to other users. Your profile is like a noticeboard of your life: the idea is to use images that describe you or your life in some way, so that others can get an intuitive sense of what you’re like. You can view My Profile in a grid or list format, or explore individual pictures in more detail. Import photos from Facebook or Instagram, or directly from your phone.

Matchbox screen
Matchbox screen

The Matchbox screen is where you can view your matches, explore their profiles and interact with them if you wish. Rather than let you browse through hundreds of potential dates – lots of psychological studies show that this disrupts our decision-making – we give you 21 to view at any one time, with the option of exchanging any you don’t like (up to three a day). To find out how we choose your matches, see the section "More about the psychology" below.

Inbox screen
Inbox screen

Finally, Inbox provides a home for all updates and notifications from your matches, or from people who found you among their own matches. Here you can view your messages, picture likes and any comments left on your pictures (only you can see these).

We make it dead easy to start a conversation with someone you like the look of. Simply message them through one of their pictures. No need for awkward introductions, you’ll already have something to talk about.

Start a conversation through your pictures
Start a conversation through your pictures

More about the psychology

Intuition isn’t the only reality check we use on 21Pictures. To reduce the paralysing effect of having too much choice, we give you 21 matches to look at at any one time, with the option of changing any you don't like.

To help us find those matches, during the sign-up process we ask you 21 questions about your basic moral and cultural values. The questions are derived from psychological research on compatibility, and we use the answers to bring together people who share some basic values. We’re not aiming for perfect matches: the aim is to put you in a virtual room with others you might enjoy being with, like at a friend's party.

Here’s an example from those 21 questions...

Want to know more? This animated video explains it all...

The journey so far

Since 1 January 2015, we've been testing the concept as a website (www.21pictures.com). We've acquired more than 550 members so far. We've also earned some great coverage from bloggers and the mainstream media…

We also held a website launch party at the brand new Lights of Soho club in London, which was popular with all the writers, artists, fashionistas, media folk and others who came along, and created a healthy buzz on our social media channels…

Why we need an app

With your help, we’d like to develop an app to give our members full functionality on their phones and tablets. An app will also make it easier to spread the word about 21Pictures and grow our membership. Data from Google Analytics show that 75% of our members access the 21Pictures website via their phones, yet viewing and using the website on a small screen is restrictive and not an optimal experience.

The estimated cost for building and testing an app with full functionality for the iOS platform is £15,000.

Want more technical detail? You can view a prototype of the app's functionality at the following link:

21Pictures prototype

Risks and challenges

The main challenge is to make the app seamless, easy and intuitive to use, as well as visually attractive. We’re pretty confident we’ll manage it because the project is being overseen by our expert pals at the Shed Collective, who did a great job on our website. They're already on the case.

After that, the challenge will be in attracting enough members – beyond the 500+ we already have – to make it viable as a dating service. With our extensive social network, and hopefully with your help, we think we'll get there!

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Support

  1. Select this reward

    Pledge £5 or more About $6

    Be one of the first to get the app as a member of our advance testing team.

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  2. Select this reward

    Pledge £10 or more About $13

    Free use of the app and website forever. You'll also be one of the first to get the app.

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    8 backers
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  3. Select this reward

    Pledge £15 or more About $19

    A copy of founder Michael Bond's book "The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do" (Oneworld, 2014). Also free use of the app and website forever, and you'll be one of the first to get the app.

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  4. Select this reward

    Pledge £25 or more About $32

    Free use of the app and website forever for yourself and for five of your friends. A copy of founder Michael Bond's book "The Power of Others". You'll also be one of the first to get the app.

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    6 backers
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  5. Select this reward

    Pledge £50 or more About $65

    Invitation to an exclusive 21Pictures party in London (the drinks are on us). A copy of founder Michael Bond's book "The Power of Others". Also free use of the app and website forever for yourself and five of your friends, and you'll be one of the first to get the app.

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    4 backers
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  6. Select this reward

    Pledge £125 or more About $162

    Invitation to an exclusive 21Pictures supper club in London (the food is on us). Also free use of the app and website forever for yourself and five of your friends, and you'll be one of the first to get the app.

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  7. Select this reward

    Pledge £250 or more About $323

    Have your profile picture taken by our specialist dating photographer. Invitation to an exclusive 21Pictures party in London. You'll also have free use of the app and website forever for yourself and five of your friends, and you'll be one of the first to get the app.

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  8. Select this reward

    Pledge £500 or more About $647

    A consultation with our own qualified "love guru" (a certified relationship expert). Invitation to an exclusive 21Pictures party in London. You'll also have free use of the app and website forever for yourself and five of your friends, and you'll be one of the first to get the app.

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Funding period

- (30 days)