Brewer of easy-drinking craft beer seeks funding for licensing and small-scale operations. Read more
This project's funding goal was not reached on March 8, 2012.
About this project
Hello from Down Easy Brewing Company!
We appreciate you taking the time to view and consider our project. This has been a labor of love for the past few years, and we are excited to launch our project via Kick Starter!
Who we are:
Our founder is profiled at the bottom right of this page. There are 4 other (uncompensated) board members involved in the project.
Jim Sweeney: Environmental Engineer and 15 year home brewer. Jim is involved in developing the beers, and he will oversee the technology of the brewery. His expertise in energy efficiencies and sustainability processes will help ensure our brewery is environmentally friendly.
Melissa Thomas: Graphic Designer. Melissa is overseeing our marketing and graphical projects. She designed the logo you see here, plus many more you can see on our Facebook page.
Sharon Stodghill: Legal Director. Sharon has been a practicing attorney in Houston, TX, for over 20 years, and she is also a CPA. She is in charge of handling the money and making sure our operations are compliant with Texas laws.
Stephanie McClellan: Events Coordinator. Stephanie has coordinated events for casinos and other hospitality groups. She will be assisting Melissa with marketing coordination, and planning brewery events.
Where does the money go?
A great question, and the meat of this project. Below this section is a link to our web meeting room where our detailed business plan can be read by you.
The funds we are seeking now will go toward licensing and a pilot brewery where we can begin to sell our products to a small market. Every dollar we receive above our goal will go toward expanding our business to the point where we can produce at the levels found within our plan.
A simple breakdown of the proceed use:
As you can see, a start-up brewery requires many things, and we are asking for less than what we need for full-scale production. Your support can help us get to where we want to be and if you are able to help get the word out to others it will help us get to our real goal of $250k.
Regardless of where we end up, we really appreciate your support at any level.
Unfiltered, Down Easy Light (DEB Light).
Link to Detailed Information:
Follow this link to our web meeting room on Vyew. There you will find two summary breakdowns based on the backer-determined options regarding brewing by contract, or via an in-house system.
Web meeting room on Vyew (no password or software downloads required):
Also, there is a detailed five year business plan uploaded to the meeting room. It only details our keg beer production and sales. At this time, there are plans to begin canning the beer at around the 24th month of operations. Since that timeline is fluid, I have not included those projections in the plan, but a conservative estimate has 6 and 12-pack sales equaling those of our keg sales in year five, and exceeding keg sales in year six.
We are always available to our backers:
While a great way to speak with us is through this project page, we also have several other means for you to contact us.
Feel free to contact us through Skype using: downeasybrewing
One of us will be in the Vyew web meeting room every day throughout the Kick Starter project. We will be available to discuss the plan and answer any questions you may have. There is a voice conference option within the room as well should you wish to speak to us.
The web meeting room will be staffed from 9 AM Central time to 8 PM Central time every day. If no one is available immediately, please be patient; we may have stepped away for more coffee.
You can also follow us on Twitter: @downeasybrewing
And... Facebook: https://www.facebook.com/pages/Down-Easy-Brewing/133673189988396
Mmmm...beer...That's some non-carbonated DEB's Big Shrimp Ale right there. It is fantastic. Yes, there is shrimp in there. There have been inquiries from two importers in Asia about bringing this beer to their countries. Exciting news, and a chance to export is a fantastic opportunity for growth.
Some Legal Restrictions:
Unfortunately, if you own a bar, or a beer distributorship, it is illegal in Texas for you to back a brewery. We do appreciate your interest, but the government sees that as collusion and has decided to make it against the law.
If you own a brewery you are safe! Feel free to back us at any level you wish.
How to back us:
It is very simple to back our project. All you need to do is choose the level at which you would like to back us and follow the instructions as they appear. You will need an Amazon.com account and a Kick Starter account (both free), and once funding is achieved, the funds will be charged through Amazon.com. You do not need to give us or Kick Starter your credit card or bank information.
Easy as pie.
The $55K will go toward funding the pilot brewery, licensing, and limited production.
Licensing $7500.00: This will allow for licensing the brewery and a small, state-required bond.
Pilot Brewery $20,000.00: We will purchase a used 1-3 barrel production system, keg filler/washer, and lease 100 (70 5.16 gallon, and 30 15.5 gallon) kegs.
Building Lease $12,000.00: Rent and deposit for a small warehouse and brew space.
Hops and Grain $2500.00: ingredients for about 20 batches of beer.
Operating Expenses $8000.00: General operating expenses such as utilities and transportation during the first 6 months.
Employee $5000.00: A part-time salesman and brewing assistant.
Yes, we can hire out our beer production and have more beer produced instead of having the pilot brewery. This is one of the decisions we want our backers to make with us.
Honestly, I spent a full two weeks recording this video and multiple takes. I'm just not a video maker. I make great beer and I want to share that with you. Brewing beer is where I excel.
I do hope the information available can speak for itself, and I am always available to speak with you on Skype or in the web meeting room.
- (34 days)