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Brewer of easy-drinking craft beer seeks funding for licensing and small-scale operations. Read more

Houston, TX Food
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15
backers
$2,565
pledged of $55,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on March 8, 2012.

Brewer of easy-drinking craft beer seeks funding for licensing and small-scale operations.

Houston, TX Food
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About this project

Hello from Down Easy Brewing Company!

We appreciate you taking the time to view and consider our project. This has been a labor of love for the past few years, and we are excited to launch our project via Kick Starter!

Who we are:

Our founder is profiled at the bottom right of this page. There are 4 other (uncompensated) board members involved in the project. 

Jim Sweeney: Environmental Engineer and 15 year home brewer. Jim is involved in developing the beers, and he will oversee the technology of the brewery. His expertise in energy efficiencies and sustainability processes will help ensure our brewery is environmentally friendly.

Melissa Thomas: Graphic Designer. Melissa is overseeing our marketing and graphical projects. She designed the logo you see here, plus many more you can see on our Facebook page.

Sharon Stodghill: Legal Director. Sharon has been a practicing attorney in Houston, TX, for over 20 years, and she is also a CPA. She is in charge of handling the money and making sure our operations are compliant with Texas laws.

Stephanie McClellan: Events Coordinator. Stephanie has coordinated events for casinos and other hospitality groups. She will be assisting Melissa with marketing coordination, and planning brewery events.

Where does the money go?

A great question, and the meat of this project. Below this section is a link to our web meeting room where our detailed business plan can be read by you.

The funds we are seeking now will go toward licensing and a pilot brewery where we can begin to sell our products to a small market. Every dollar we receive above our goal will go toward expanding our business to the point where we can produce at the levels found within our plan.

A simple breakdown of the proceed use:

As you can see, a start-up brewery requires many things, and we are asking for less than what we need for full-scale production. Your support can help us get to where we want to be and if you are able to help get the word out to others it will help us get to our real goal of $250k.

Regardless of where we end up, we really appreciate your support at any level.

Unfiltered, Down Easy Light (DEB Light).

Link to Detailed Information:

Follow this link to our web meeting room on Vyew. There you will find two summary breakdowns based on the backer-determined options regarding brewing by contract, or via an in-house system. 

Web meeting room on Vyew (no password or software downloads required):

http://vyew.com/room#/295270/Backer_Room_-_Project_Info

Also, there is a detailed five year business plan uploaded to the meeting room. It only details our keg beer production and sales. At this time, there are plans to begin canning the beer at around the 24th month of operations. Since that timeline is fluid, I have not included those projections in the plan, but a conservative estimate has 6 and 12-pack sales equaling those of our keg sales in year five, and exceeding keg sales in year six.

We are always available to our backers:

While a great way to speak with us is through this project page, we also have several other means for you to contact us.

Feel free to contact us through Skype using: downeasybrewing

One of us will be in the Vyew web meeting room every day throughout the Kick Starter project. We will be available to discuss the plan and answer any questions you may have. There is a voice conference option within the room as well should you wish to speak to us.

The web meeting room will be staffed from 9 AM Central time to 8 PM Central time every day. If no one is available immediately, please be patient; we may have stepped away for more coffee.

You can also follow us on Twitter: @downeasybrewing

And... Facebook: https://www.facebook.com/pages/Down-Easy-Brewing/133673189988396

Mmmm...beer...That's some non-carbonated DEB's Big Shrimp Ale right there. It is fantastic. Yes, there is shrimp in there. There have been inquiries from two importers in Asia about bringing this beer to their countries. Exciting news, and a chance to export is a fantastic opportunity for growth.

Some Legal Restrictions:

Unfortunately, if you own a bar, or a beer distributorship, it is illegal in Texas for you to back a brewery. We do appreciate your interest, but the government sees that as collusion and has decided to make it against the law.

If you own a brewery you are safe! Feel free to back us at any level you wish.

How to back us:

It is very simple to back our project. All you need to do is choose the level at which you would like to back us and follow the instructions as they appear. You will need an Amazon.com account and a Kick Starter account (both free), and once funding is achieved, the funds will be charged through Amazon.com. You do not need to give us or Kick Starter your credit card or bank information.

Easy as pie.

FAQ

  • The $55K will go toward funding the pilot brewery, licensing, and limited production.

    Licensing $7500.00: This will allow for licensing the brewery and a small, state-required bond.

    Pilot Brewery $20,000.00: We will purchase a used 1-3 barrel production system, keg filler/washer, and lease 100 (70 5.16 gallon, and 30 15.5 gallon) kegs.

    Building Lease $12,000.00: Rent and deposit for a small warehouse and brew space.

    Hops and Grain $2500.00: ingredients for about 20 batches of beer.

    Operating Expenses $8000.00: General operating expenses such as utilities and transportation during the first 6 months.

    Employee $5000.00: A part-time salesman and brewing assistant.

    Last updated:
  • Yes, we can hire out our beer production and have more beer produced instead of having the pilot brewery. This is one of the decisions we want our backers to make with us.

    Last updated:
  • Honestly, I spent a full two weeks recording this video and multiple takes. I'm just not a video maker. I make great beer and I want to share that with you. Brewing beer is where I excel.

    I do hope the information available can speak for itself, and I am always available to speak with you on Skype or in the web meeting room.

    Last updated:

Rewards

  • You selected
    $1 reward

    0 backers

    Our eternal gratitude.

    Estimated delivery:
  • You selected
    $5 reward

    0 backers

    Our eternal gratitude and an "It Goes" Down Easy Brewing bumper sticker. The sticker will be mailed to you free of charge anywhere in the U.S.

    Estimated delivery:
  • You selected
    $10 reward

    1 backer

    The previous rewards plus a stack of 20 Down Easy coasters. Free ground shipping within the 48 contiguous states.

    Estimated delivery:
  • You selected
    $25 reward

    1 backer

    Participation in monthly web meetings to discuss the direction and focus of the brewery. Backers will have a say in the process! Should you so choose, you will also be listed as a supporter of the brewery on our website for as long as you wish.

    Estimated delivery:
  • You selected
    $35 reward

    3 backers

    The previous rewards plus a Down Easy pint glass. Free ground shipping within the 48 contiguous states.

    Estimated delivery:
  • You selected
    $50 reward

    1 backer

    The previous rewards plus a personalized, hand-written thank you note from our founder. My handwriting is awful so I will provide a printed copy as well -Ha!

    Estimated delivery:
  • You selected
    $100 reward

    3 backers

    The previous rewards plus a Down Easy T-shirt with a choice of colors, and slogans from our available designs. Free ground shipping within the 48 contiguous states.

    Estimated delivery:
  • You selected
    $150 reward

    0 backers

    The previous rewards plus we will email you a copy of our brewing schedule spreadsheet. This is an in-house developed sheet that allows you to catalog and develop recipes as well as calculate costs and ingredient levels of your beer. A screenshot or two will be available in the webmeeting room. It is what we use to calculate recipes and selling prices for our beers. You will be able to customize it for your own use.

    Estimated delivery:
  • You selected
    $250 reward

    1 backer

    The previous rewards plus a lifetime brewery membership which allows free admission to tours and 2 free 12-16 oz samples of beer, or the max allowable by Texas law, per visit.

    Estimated delivery:
  • You selected
    $300 reward

    1 backer

    The previous rewards plus an invitation to the "Blessing of the Brews" kick-off brewery event where the first production kegs will be tapped and served to sellers and our backers. Our backers will be recognized at this event and given a personalized, one-of-a-kind, Down Easy beer mug. Those unable to attend will have their mugs shipped to them free of charge within the 48 contiguous states.

    Estimated delivery:
  • You selected
    $500 reward

    2 backers

    Uncompensated seat on the Board of Directors. Up to three Board seats will be filled from backers of this option. You will be vetted and voted on by the current sitting Board members and other backers of this level prior to formal seating. This seat will be awarded for one year and afterward you will be able to submit for a subsequent seat during the yearly Board elections.

    Estimated delivery:
  • You selected
    $500 reward

    1 backer

    The previous rewards, plus we will design a beer for you to home brew. Since it is illegal for us to ship beer, we will design a beer based on your tastes and preferences. We will send you the recipe and the brewing instructions so that you can brew the beer yourself. We will send you the grains and yeast as well (free in the 48 contiguous states). We will also be available to assist you with any brewing questions you may have before, during, and after you have brewed your beer. Send us pictures of you enjoying your freshly brewed beer and we will post them on the website!

    Estimated delivery:
  • You selected
    $750 reward

    0 backers

    The previous rewards plus participation in our inaugural (or any subsequent) brew school where we teach you the ins and outs of the brewing process. We will create a beer together and it may become a seasonal or production beer for the brewery.

    Estimated delivery:
  • You selected
    $1,000 reward

    0 backers

    The previous rewards plus an offer to appear (uncompensated) in a radio, TV, or web advertisement.

    Estimated delivery:
  • You selected
    $2,500 reward

    0 backers

    The previous rewards plus you will get to develop and present an ad campaign to be used by the brewery. If your campaign is picked you will be granted "resume status" by the brewery where we will acknowledge your work for the brewery and provide a reference for you for any subsequent work you submit to other parties.

    Estimated delivery:
  • You selected
    $5,000 reward

    0 backers

    The previous rewards plus your name listed as a brewery supporter on a run of (13,000+) case or 12 pack boxes of beer or on brewery signage.

    Estimated delivery:
  • You selected
    $7,500 reward

    0 backers

    The previous rewards plus a Business Considerations conference between backers of this level and brewery management. Backers will present "preferred" businesses and methods to brewery management for consideration of future business dealings. If these businesses or methods prove to be beneficial to the brewery we will pursue a working relationship and/or policy changes.

    Estimated delivery:
  • You selected
    $10,000 reward

    0 backers

    The previous rewards plus deep-involvement in the creation of a beer designed by backers of this level and our Brewmaster. This will be licensed and sold as a seasonal beer. These backers will name it and will be listed as its creator on the packaging, and website!

    Furthermore, backers will have a say in what is done with the net profits from the sale of this beer. We can discuss the details with you during the creation of the beer.

    Of note: This seasonal beer is not accounted for in the business plan in the web meeting room since we have no way of projecting the costs to sales figures at this time.

    Estimated delivery:

Funding period

- (34 days)