$249,951
pledged of $15,000 goal
5,874
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, August 10 2018 6:25 PM UTC +00:00.

Petros DertsakyanBy Petros Dertsakyan
First created
Petros DertsakyanBy Petros Dertsakyan
First created
$249,951
pledged of $15,000 goal
5,874
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, August 10 2018 6:25 PM UTC +00:00.

About

  • Empowers dogs to brush their own teeth with 5 minutes of supervision a day 
  • Dogs brush their teeth intuitively by biting and chewing 
  • No more time-consuming and stressful experience for you and your dogs 
  • Prevents oral disease development 
  • Minimizes the need for vet cleaning under anesthesia that can be life-threatening to dogs 
  • Made from natural rubber and designed even for heavy chewers
  • Eliminates choking hazard
  • Complies with the US child toy safety standards 
                               
                                                                            

Natural rubber with antimicrobial properties combined with our specially formulated Prebiotic toothpaste is crafted to promote healthy bacteria and prevent bad bacteria from overgrowing.

This leads to a healthy mouth.

95% of bad breath comes from the tongue. The unique Birstly Tongue Cleaner is specifically designed to use dogs love for licking to scrape off bacteria from the tongue & leave your dog with fresher breath and sweet smelling doggy kisses.

Combined with our specially formulated Prebiotic toothpaste, it will help give your dogs a healthier mouth & fresher breath.

                                                                                                                                           
                                                                
       

1. The meat flavor and intuitive design make it attractive to chew and super easy to learn 

2. Bristles help cleaning teeth down to the gumline, preventing plaque and tartar build-up, as well as avoiding gum inflammation (also known as “Gingivitis”)

3. The bristle line grooves & special shape are carefully designed to thoroughly clean even hard-to-reach back molars

4. Daily tooth brushing with Bristly gives your dogs fresh breath: the first sign of healthy teeth and gums.
Enjoy doggy kisses with Bristly Brushing Stick

I absolutely love the Bristly brushing stick! I could see the results of using this product after the first time my dog used it. His teeth looked cleaner and his breath was much fresher. Also, my husky is an extremely hard chewer, but this product has held up amazingly. I have already recommended the Bristly brushing stick to three of my doggie parent friend, and I highly recommend this product to all doggie parents. This is a great way to protect your dog’s teeth and gum health.

My dog loves this toothbrush! He lays on his back and chomps on it without any encouragement. When I first got it I smeared some coconut oil on it, but since then he chews it daily on his own. I’m glad I don’t have to worry about making a mess and trying to stick a toothbrush in his mouth. Give it a try!!!

I am a dental assistant. So you know my fur baby deserves the best for his teeth. I can honestly say, I love this product. My lab enjoys it too! Easy to Apply a doggie toothpaste to and my boy goes to town! Healthy and clean teeth make a happy dog Mom!

Our two boxers absolutely LOVE their Bristly! They are VERY heavy chewers and I have searched so many places for a toy that is not ONLY durable to their strong teeth but one that they also LOVE! We will be relaxing on the couch and they will bring us their Bristly Sticks like “hey look at me and my cool toy.” Thank you for creating a safe and durable toy for our chew loving children!"

Bristly Brushing Stick should only be given to your dog for 2-5 minutes at a time and with supervision. It should not be treated as a conventional chew toy!  

Just as with children, we must supervise our dogs during tooth brushing. 

Why 5 minutes at a time?
   1. To ensure they build a brushing routine
   2. It should be all they need for their teeth to get “brushed” clean!
   3. Prevent dogs from getting bored of using  

You can apply pet-safe toothpaste, peanut butter, coconut oil or other spreadable dog-safe food on Bristly to make it more appealing to your dog.  

Use our specially crafted Prebiotic  toothpaste to enhance dogs’ oral health, allow for maximal brushing effect, and make Bristly extra yummy for them!

                               
                                                                                                                                                                                                               

Petros Dertsakyan

“I lost my childhood dog, our little Pomeranian Mickey, to the oral disease. 

At the time the importance of oral health care for dogs was not common knowledge. I felt helpless, I felt like I let him down. 

This story stuck with me throughout my life. It inspired me to educate myself about proper care for dogs. So when I adopted my two girls, I wanted to make sure I give them a healthy life. Nowadays, we know a lot more about the importance of oral disease in dogs. Most people know they need to take care of their dogs’ teeth. 

Even though most people know that daily tooth brushing is the best way to care for pets’ teeth, there are still some misconceptions about how to properly do that. Since dogs hate the tooth brushing experience, it has always been an unpleasant and time-consuming experience for pet parents. And unfortunately, there was nothing that could address all these problems on the market. 

This is how the idea of Bristly was born. It came up as a magic stick to all the challenges that pet parents face while trying to keep their pups’ teeth clean and healthy. 

The first version of Bristly was tested by more than 50K dogs. The feedback allowed us to come up with the current version, which has been enhanced to be perfectly suited to dogs’ needs. We’ve tested our new version with a large group of heavy chewers, and it’s stood up to the toughest of chewers. I am very passionate about giving our pets a healthy life, which is why I created this to provide our pups a safe and enjoyable tooth brushing experience."

                                                                                                                                                         
                  
                                                   
                                                                                         

Risks and challenges

Bristly is the most practical solution that was created to address the serious problem of dogs’ oral care.

As a startup, we lack the infrastructure and processes that a more established company possesses. However, using what we've learned from the first Bristly and over 50,000 happy dog parents, we have a solid foundation to scale manufacturing and improve the product even further.

We are confident that using our expertise, and the feedback we've received from the thousands of pet parents that have trusted us with their dogs’ oral health, we can deliver an even better brushing experience for dogs worldwide.

Transparency is very important to us and so, our backers will be provided with regular updates about the new Bristly every step of the way.

We would be glad to answer any question you may have.

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    Pledge US$ 1 or more About US$ 1.00

    A big Thank You

    You are contributing to the oral disease prevention among dogs!

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    1 Bristly Stick | Special Price

    You get 1 Bristly Brushing Stick at 22% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    1 Bristly Stick + 1 Toothpaste

    You get 1 Bristly Brushing Stick and 1 Prebiotic Toothpaste at 28% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    Includes:
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    • Pre-Biotic Toothpaste
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    2 Bristly Sticks | Early Bird

    You get 2 Bristly Brushing Sticks at 38% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    1 Bristly Dental Set | Super Early Bird

    You get 1 Bristly Dental Set at 37% Off to ensure the oral health of your dog for about 3-4 months.

    Set includes 1 Bristly Brushing Stick: 1 Pre-Biotic Toothpaste and 1 Dog Tongue Cleaner.

    You will be able to choose the Bristly size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    Includes:
    • Bristly Brushing Stick
    • Pre-Biotic Toothpaste
    • Dog Tongue Cleaner
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    3 Bristly Sticks | Super Early Bird

    You get 3 Bristly Brushing Sticks at 42% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    2 Bristly Sticks + 2 Toothpaste

    You get 1 Bristly Brushing Stick at 39% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    6 Bristly Sticks | Super Early Bird

    You get 6 Bristly Brushing Sticks at 46% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    ★ 1 Dog House Pack ★ Super Early Bird

    You get 1 Dog House Package at 47% Off to ensure the oral health of your dog for 365 days.

    Package includes 3 Bristly Brushing Sticks: 3 Pre-Biotic Toothpastes and 3 Dog Tongue Cleaners.

    You will be able to choose the Bristly size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    ☛ BEST PACKAGE to keep your dog's oral health for 365 days.

    Includes:
    • Bristly Brushing Stick
    • Pre-Biotic Toothpaste
    • Dog Tongue Cleaner
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    ★ 2 Dog House Packs ★ Super Early Bird

    You get 2 Dog House Packages at 49% Off to ensure the oral health of your dog for about 2 years.

    Package includes 6 Bristly Brushing Sticks: 6 Pre-Biotic Toothpastes and 6 Dog Tongue Cleaners.

    You will be able to choose the Bristly size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    ☛ BEST PACKAGE to keep your dog's oral health for about 2 years.

    Includes:
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    • Pre-Biotic Toothpaste
    • Dog Tongue Cleaner
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    Wholesale Pack

    You get 4 Master Cases, each containing 12 units from each version: Small, Medium, Large, Heavy Chewer.

    In total, you get 48 Bristlys at about 75% off from the retail price.

    Includes:
    • 48× Bristly Brushing Stick
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    1 Bristly Stick | Super Early Bird

    You get 1 Bristly Brushing Stick at 40% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    1 Bristly Stick | Early Bird

    You get 1 Bristly Brushing Stick at 32% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    1 Bristly Stick | Early Bird

    You get 1 Bristly Brushing Stick at 29% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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    1 Bristly Stick | Special Price

    You get 1 Bristly Brushing Stick at 25% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    Includes:
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    2 Bristly Sticks | Super Early Bird

    You get 2 Bristly Brushing Sticks at 40% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

    Includes:
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    10 Bristlys | Special Price

    You get 6 Bristly Brushing Sticks at 46% Off.

    You will be able to choose the size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chew

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    Pledge US$ 180 or more About US$ 180

    6 Bristlys + Dog House Pack

    You get 6 Bristly pack and 1 Dog House Package at 47% Off to ensure the oral health of your dog for 365 days.

    Package includes 9 Bristly Brushing Sticks: 3 Pre-Biotic Toothpastes and 3 Dog Tongue Cleaners.

    You will be able to choose the Bristly size (Small, Medium, Large) in a post-campaign survey.

    You will also be able to choose the "Moderate Chewer" or "Heavy Chewer" versions after the campaign.

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