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With a clever mouthpiece and sonic vibration, the Y-Brush electric toothbrush ensures full-tooth coverage for a better, faster clean.
The first 10-Second Deep Cleaning Toothbrush with Nylon bristles
The first 10-Second Deep Cleaning Toothbrush with Nylon bristles
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1,431 backers pledged $164,596 to help bring this project to life.

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Y-Brush: The 10-Second Deep Cleaning Toothbrush

$164,596

1,431

Introducing Y-Brush, the smarter auto-cleaning electronic toothbrush.

Simultaneously deep clean all your teeth with Y-Brush.
Simultaneously deep clean all your teeth with Y-Brush.

Y-Brush automatically deep cleans your teeth the way dentists recommend them to be cleaned in just 10 seconds using sonic vibrating technology.

See How It Works in 20 Seconds:

Y-Brush has been meticulously engineered by dentist for the last 3+ years, creating the toothbrush of the future offering an effortless and consistent deep cleaning:

  • Dentist Preferred — Replicates the recommended ‘Bass Method’ of teeth cleaning with small lateral movements. 
  • Effortless Cleaning — Consistently cleans your teeth the way they should be using any toothpaste in 10 seconds flat, every time. 
  • Deeper Cleaning — Sonic vibrations power specialized nylon bristles to clean deep under your gum line, not just the surfaces of your teeth. 
  • Gentler Cleaning — Single sided mouthpiece in 4 sizes eliminates hard manual scrubbing the leading cause of receding gums.
Be one of the first to order and save $110 off retail
Be one of the first to order and save $110 off retail

Y-Brush employs the Bass-Method of brushing which is the American Dental Association’s (ADA) recommended technique for teeth cleaning.

The Bass method is a technical brushing movement consists in tilting the head of your toothbrush at a 45° angle while making a rolling motion that more effectively removes plaque, debris, and bacteria from deep under your gum line.

Developed and tested by dentists for the last 3 years, Y-Brush eliminates the bacteria responsible for gingivitis, periodontitis, and gum disease with features required of the Bass Method:

  • Bristle Size — The length and width of the bristles are calculated to reach the interdental space, the gingival sulcus and the gums.
  • Bristle Shape — Supple and rounded at the ends, the bristles do not damage the gums or the tooth enamel while brushing.
  • Bristle Movement — Consistently replicates the technical motion of the Bass Method, deep cleaning your teeth, gums and under the gum line.

Y-Brush cleans your teeth 4x longer per tooth and in a fraction of the time.

The human mouth is composed of 32 teeth with 3 visible facets (front, back and bottom), for a total of 96 "brushable" facets overall. If the recommended time for brushing is 2 minutes minimum, then mathematically this means that each tooth facet should be brushed for at least 1.25 seconds for a total of 3.75 seconds per tooth.

In just 5 seconds each for your top and bottom, Y-Brush’s mouthpieces gently brushes each facet of every tooth at once for 4x longer per tooth to provide a deeper clean then the recommended 2 minute manual brushing.

Other 10 second toothbrush systems don’t focus on the consistent cleaning experience like Y-Brush does.

During our in vivo and in vitro testing, we found that Nylon bristles are the most effective at removing plaque and cleaning your teeth when compared to other methods like silicone strips. Our studies found that Y-Brush device removes 15% more plaque than a conventional toothbrush!

We made our nylon bristles thinner to make it possible to clean in between your teeth and your gum line. The ends of the bristles are rounded to keep it comfortable and keep your gums safe.

Y-Brush’s patented design took over 3 years to complete. The result is a perfectly engineered toothbrush built to deliver the same cleaning consistency every time you brush your teeth. You’ll know you’re getting a better clean every time.

See the Nylon Difference:

 Keep the brands you love!

There’s no need to buy special toothpaste or liquid to use Y-Brush. Use what you know, and avoid having to pay for expensive refill packs. The included applicator tip ensures the right amount of your favorite toothpaste is used, without getting excessive.

                                      

Sonic vibration makes it easier than ever to brush your teeth.

Not all teeth and gums are the same. We built in three different settings to match your dental care needs. Those with sensitive gum lines can use the lowest setting and still use Y-Brush!

Go beyond cleaning the surface. 

 Y-Brush has been developed with the help of dentists and specialists, to be the best tooth brushing device available. The bristles are inclined at a 45° angle, and their length thought out to reach and properly clean the gum and gum line.

Y-Brush will have the whole family wanting to show off their grins.

Y-Brush will have the whole family wanting to show off their grins. Our flexible ABS mouthpiece makes it easy to use so that brushing your teeth isn’t an uncomfortable experience. It comes in 4 different sizes (2 adult, 1 intermediary, 1 children) so that everyone in the family can get a better clean.

We built it with comfort in mind. Focusing on one side of your mouth at a time made it possible to develop a thinner mouthpiece preventing a gag-reflex and freeing up your tongue.

Tough on Plaque, Easy on You

Your gum lines can start to recede if you put too much pressure on the brush. While biting down on Y-Brush, you’re leaving the cleaning duty to the powerful sonic vibration and engineered bristles layout. This way you aren’t forcing your gum lines back, while still getting more than the recommended cleaning!

Share Y-Brush’s cleaning technology.  

Order Y-Brush mouthpieces and pods for everyone in your household. With it taking almost no time to brush, everyone can share the same handle. Our dock keeps mouthpieces separated to ensure that germs and bacteria aren’t shared.

The materials behind Y-Brush make it an easy to clean and care for. 

Y-Brush uses a food-grade silicone-like material in its mouthpiece. Clean it with running water like you would with your normal toothbrush. The handle is made with ABS, keeping the motors and battery safe from water.

 Y-Brush’s battery lasts for a full month of brushing!

Take it with you on trips and enjoy a clean mouth while traveling abroad. If you’re a globetrotter for work or play, you’ll be able to take Y-Brush with you. The battery holds plenty of charge to brush your teeth the recommended 2 times a day for up to 30 days.

No need to mess with messy cords: Y-Brush’s dock keeps it charged.  

Y-Brush’s dock keeps your counters clean with a sleek design to fit any home. Your handle will stay charged with docks for your mouthpieces to dry.

 How To Order Y-Brush

1. Click Back this Project: Select the available reward tier you would like to pledge on the right side of the page or click here. Each backer may only make one pledge. 

2. Payment: Enter your payment information. Your payment won't be effective until the very end of this campaign. 

3. Size& Shipping Information: Don’t worry about that yet! You will get to select your Size, Color choice and submit your Shipping at the very end of this campaign.

 Add On Instructions:

To add one the above options to your pledge, follow these steps:
  • Press the 'Manage Your Pledge' button above. If you have not pledged yet, it will say 'Back this Project'.
  • Increase your pledge in the 'Pledge Amount' box by the total of the add-ons you want to add.
  • After the end of the Kickstarter Campaign you will receive a survey that will ask you questions so that you can explain how you would like the add-on money assigned.
                                      

Benjamin has worked in the health-care sector for 10 years and has occupied various positions, he was an engineer at Harvard and McGill university, a project and team manager for different clinical studies, and director of operations for medical devices. Benjamin’s sector of expertise is in health development, business development and entrepreneurship.

Christophe is an engineering science doctor. He has an Industry-oriented PhD in ultrasound transducers. His sector of expertise is research and development, material science and standardization.

Alexia has a master’s degree in Communications and is specialized in Public Relations. She has worked as a strategic consultant in communications. Her sector of expertise is marketing and communications, account planning, corporate visual identity and branding.

Lucy has a master’s degree in General Management. She is the project manager for Y-Brush's crowdfunding campaign. She is in charge of marketing and communications around Y-Brush as well as international press relations.

Robin has a master’s degree in mechanical engineering with a specialization in innovation management. He works on the product development for both FasTeesH's medical device and Y-Brush.

Before the Y-Brush project started, Benjamin's early market studies showed that the dependent and elderly were the segments with the worst dental hygiene. Whether it be because of a loss of mobility or because caregivers don't have the time or the correct skills to properly brush their patients' teeth for 2 minutes each. That is why Benjamin and Christophe have also previously developed a product called FasTeesH, designed for dependent people.

The company has a strategic committee made up of dentists, doctors and a business specialist in the medical and dental sector which have accompanied and encouraged the project from its early days. Y-Brush is part of the ECAM business incubator, which has helped the team grow this project by providing technical facilities. Y-brush has also been backed up by many dentists and specialists, dental clinics, and the region for the project.

  

Risks and challenges

Challenge 1:
To commercialize an innovative product can be quite a challenge, especially when innovating an anchored product in our everyday lives with a difficult market to enter. The Y-Brush co-founders have worked in the health sector for more than ten years and work very closely with a team of experts made by dentists, doctors and toothbrush distributors. The Y-Brush team has been working on the device for almost 3 years. They have previously released a more normalized and heavily certified product, which differs from Y-Brush but which works approximately the same way, to cater to the elderly and to people with reduced mobility. This shows the ability of Y-Brush and its team to overcome technical difficulties.
The complementary and solid Y-Brush team has received numerous prizes, label, and grants, they truly believe that this solution already has its place in our everyday lives, With some slight adjustments, the team will be able to manufacture Y-Brush and have it certified!

Challenge 2:
Like any technical product, Y-Brush can be risky in terms of manufacturing. The mouthpiece is more complex to have made compared to all-silicone mouthpieces. The founders have voluntarily chosen to equip the device with nylon bristles since it makes the device a lot more efficient. The choice does make the manufacturing more complex.
Prototypes for the mouthpieces have been made and the manufacturing process is validated. The partner for this fabrication is ready and waiting for a mold order. The manufacturing of the mouthpiece can be seen as rather expensive for the time being but Y-Brush firmly believes in reducing the cost over the upcoming years.

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Support

  1. Reward no longer available

    Pledge $79 or more About $79

    Y-Brush: Super Early Bird - Save 58%!

    Get yourself a Y-Brush and save $110 off the MSRP of $189.
    Reward includes:
    - 1 handle
    - 1 mouthpiece
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 1 applicator
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
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  2. Select this reward

    Pledge $89 or more About $89

    Y-Brush: Single Package Special

    Get yourself a Y-Brush and save $100 off the MSRP of $189.
    Reward includes:
    - 1 handle
    - 1 mouthpiece
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 1 applicator
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
    Limited 260 backers
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  3. Reward no longer available

    Pledge $99 or more About $99

    Y-Brush: Couple Package Early Bird

    Live with someone? Purchase the Y-Brush Couple package and save $118 off the retail price of $214.

    Reward includes:
    - 1 handle
    - 2 mouthpieces
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 1 applicator
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  4. Reward no longer available

    Pledge $109 or more About $109

    Y-Brush: Couple Package Special

    Live with someone? Purchase the Y-Brush Couple package and save $105 off the retail price of $214.

    Reward includes:
    - 1 handle
    - 2 mouthpieces
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 1 applicator
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
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  5. Select this reward

    Pledge $119 or more About $119

    Y-Brush: Couple Package Special

    Live with someone? Purchase the Y-Brush Couple package and save $95 off the retail price of $214.

    Reward includes:
    - 1 handle
    - 2 mouthpieces
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 1 applicator
    + Thank you with your name on a dedicated page on our website.

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  6. Select this reward

    Pledge $139 or more About $139

    Y-Brush: Couple+ Package Early Bird

    Do you travel a lot? Purchase the Y-Brush Couple+ with 2 handles and save $199 off the retail price of $338.

    Reward includes:
    - 2 handles
    - 2 mouthpieces
    - 1 charging station
    - 1 pod (to store the mouthpiece)
    - 2 applicators
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
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  7. Reward no longer available

    Pledge $199 or more About $199

    Y-Brush: Family+ Early Bird Special

    The whole family should enjoy a better smile! Purchase the Family+ and save $239 off the retail price of $438.

    Reward includes:
    - 2 handles
    - 2 mouthpieces
    - 2 charging station
    - 2 pods (to store the mouthpiece)
    - 4 applicators
    + Thank you with your name on a dedicated page on our website.

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    Ships to Anywhere in the world
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  8. Reward no longer available

    Pledge $199 or more About $199

    Y-Brush: Family+ Early Bird Special

    The whole family should enjoy a better smile! Purchase the Family+ and save $239 off the retail price of $438.

    Reward includes:
    - 2 handles
    - 4 mouthpieces
    - 2 charging station
    - 2 pods (to store the mouthpiece)
    - 4 applicators
    + Thank you with your name on a dedicated page on our website.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  9. Select this reward

    Pledge $209 or more About $209

    Y-Brush Family+ Kickstarter Special

    The whole family should enjoy a better smile! Purchase the Family+ and save $229 off the retail price of $438.

    Reward includes:
    - 2 handles
    - 4 mouthpieces
    - 2 charging station
    - 2 pods (to store the mouthpiece)
    - 4 applicators
    + Thank you with your name on a dedicated page on our website.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 53 backers
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Funding period

- (40 days)