Share this project

Done

Share this project

Done
Bringing you the Best Maxi Dress in the world.  Great Quality, Amazing Fit and Budget Friendly.
Bringing you the Best Maxi Dress in the world. Great Quality, Amazing Fit and Budget Friendly.
Created by
370 backers pledged $13,414 to help bring this project to life.

About

The Everyday Maxi Dress project video thumbnail
Replay with sound
Play with
sound

$13,414

370

Have you ever thought: why can't someone make an inexpensive, well fitting quality maxi dress?  US TOO!

THE PROBLEM

Manufacturers are seriously cutting corners to bring you cheaper goods at lower prices every day. That’s why your maxi dress is made of a lightweight fabric that everyone can see right through.

We’re the founders of a-thread, a women’s boutique that offers clothing and accessories at amazing prices. When searching for the perfect maxi dresses we could offer to our customers, we ran into two huge problems:

  •  the affordable maxi dresses were low quality, cheap, and lacking in style 
  • the expensive luxury maxis found in department stores were way overpriced

THE SOLUTION: The Everyday Maxi   

The Everyday Maxi is designed to be an easy to wear dress you can throw on your way to a date, brunch, or errands. It’s made of a durable yet lightweight rayon that features the perfect drape, comes in seasonal colors and is made right here in US. And it only costs $29.

  • Made in the US
  • We are the manufacturer - We cut out the middle man and pass the savings on to you
  • Thicker, heavyweight rayon jersey to eliminate sheerness
  • Ultra soft to the touch
  • Seasonal Colors
  • Two body styles:  the Scoop neck and Spaghetti Strap
  • Fit has been engineered to be flattering on ALL body types


Who we are:

Our family has been in the retail and apparel manufacturing business for over thirty years. We’ve worked with everyone from the smallest boutiques to the largest retailers you all know and love. We have long standing partnerships with vendors across the US, and extensive knowledge of sewing construction and textile product. We’ve spent years perfecting this fit, and paid attention to every detail from design concept, pattern, construction to final fits.

Our goal

If you are tired of the endless search for the perfect maxi dress – this is the dress for you! Let’s make this a reality. Choose one of our 6 different pledges below:

  • $1 - Thanks a BUNCH!  A hand written thank you card and a shout out on our website.  Mom would be proud!
  • $25 - You get one amazingly perfect maxi dress to show off to the world 
  • $47 - Two times the good stuff - in this case two maxi dresses - mix and match one of each or get two of the same in different colors.
  • $70 - Three times the Maxi fun - Keep one or two for yourself and share one with a friend and help us gain momentum on the campaign against crappy maxis.
  • $93 - You get 4 maxi dresses - All for yourself or you can MAXImize your sharing.  Pick and choose your own combo of colors and styles.
  • $1000 - This is for the true MAXI lover - you get one of each of the maxi dresses we will produce, in each color.  Not only that - we will take your measurements and create a personalized pattern to cut your dress from and even hand print your name where our label would be.  Truly bespoke.

We will make the Everyday Maxi in sizes XS through XL

MEASUREMENTS & SPECS

*Measurement taken from the top pointy part of the bodice (where the spaghetti strap meets the strap)

**The waist measurement when the elastic waist is completely relaxed

***The waist measurement when the elastic waist is completely extended

*Measurement taken from highest point on the shoulder

**The waist measurement when the elastic waist is completely relaxed

***The waist measurement when the elastic waist is completely extended

COLORS will be announced once the project has been funded but we guarantee that there will be a minimum of 3 colors per style - we are hoping to be able to provide 4.  

We will send a survey out to our supporters to get their selections before proceeding into production.

Spread the word

Help us bring you the Everyday Maxi faster by sharing this video and project with your friends! Join us in saying “NO” to crappy maxi dresses for good.

Why don't you have rewards to Australia, Europe or Asia etc?

Initially we thought that we would limit our Kickstarter to the US, however, we got a lot of inquiries from our North American friends in Canada so we added those levels.  

Then we got a lot of inquiries from other nations, so we want to open up the shipping option, however, don't feel it is fair to charge 1 flat rate to ship to the rest of the world as some locations are less expensive than others.  Our solution?  Message us with your address, we will calculate the shipping and you can add it to your pledge.  Fair and square!  Plus, we love messaging with you out there.

Risks and challenges

We’ve been in the apparel business for over thirty years and are seasoned experts in clothing design and production. There are, however, always chances of unforeseen circumstances. We will make sure to disclose any delays to our backers, but fully guarantee that all pledges will be fulfilled.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    MANY THANKS! A hand written thank you note and a shout out on our website.

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    MAXI DRESS. Choose one of our maxi dresses and be a pioneer in the campaign against crappy maxi dresses.

    Less
    Estimated delivery
    Ships to Only United States
    207 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    CANADIAN MAXI DRESS - Choose one of our maxi dresses and be a Canadian ambassador and pioneer in the campaign against crappy Maxis.

    SHIPPING TO CANADA ONLY - there will be an additional charge of $12.00 for shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $47 or more About $47

    MAXI MAXI DRESSES. Get one of each style of maxi dress - or two of the same in different colors, all your choice. Rotate them and wear them year round - thats what we plan to do!

    Less
    Estimated delivery
    Ships to Only United States
    99 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $47 or more About $47

    CANADIAN MAXI MAXI DRESSES. Get one of each style of maxi dress - or two of the same in different colors, all your choice. Rotate them and wear them year round - that's what we plan to do!
    SHIPPING TO CANADA ONLY

    Less
    Estimated delivery
    Ships to Anywhere in the world
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $70 or more About $70

    MAXI DRESS SHARE. Get three Maxi Dresses. Two for you and one to share with a friend. Help us recruit members to the no more crappy maxi dress campaign. Your friend will thank you! OR you can totally keep all 3 for yourself.

    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $93 or more About $93

    MAXI MADNESS. You will receive 4 maxi dresses - be greedy and keep them for yourself (we don't judge) or share with your friends and fam and really be a great ambassador for our movement - NO CRAPPY MAXIS!!!

    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $93 or more About $93

    CANADIAN MAXI MADNESS. You will receive 4 maxi dresses - be greedy and keep them for yourself (we don't judge) or share with your friends and fam and really be a great ambassador for our movement - NO CRAPPY MAXIS!!!

    Shipping to CANADA ONLY

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $1,000 or more About $1,000

    MAXI-NISTA : You seriously love maxi dresses and have fantasized about the day you could have maxi dresses custom made just for you. Well - the day has arrived. With your measurements we will custom make the pattern and sew these fab maxi dresses (every color and style available) and even personally hand print your name where the a-thread label would go. This is no joke - go get your credit card now!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)