Why We're Doing This*
*If you are unfamiliar with how Kickstarter works, or if you're not all together clear about just how critical your support is to this campaign's success (indeed, it really is all about you...and isn't it about time that something is?) please see the final section of our story for "A Few Important Details" you'll want to know.
AND now, back to our regularly-scheduled story.
Mary Anne Radmacher's work is celebrated worldwide, particularly for her verses such as "Courage Doesn't Always Roar" (the title of our campaign) and "Live With Intention." People celebrate the births of their children with her words, honor the lives of lost loved ones with her verses, and start each day committed to leaning forward into life nudged by her artistic wisdom and wit, compassion and connection. If you don't yet own a piece of her work, you likely have admired one in an office or in the home of a friend.
Mary Anne's art and verses have graced homes and hospitals, boardrooms and classrooms, prisons and preschools, and (yes, it's true) bathrooms worldwide (she laughingly refers to herself as "The World's Bathroom Artist!").
Our goal at Applied Insight always has been to inspire the world "one cool thought at a time." We used to do that through our books, events, coaching, and consulting. Now we do that in partnership with truly gifted artists and writers, including Mary Anne, by designing creative and innovative products that serve as touchstones for intentional living. And, as always, there's a story about how that all came to pass...
Several years ago, Mary Anne had…how to say this delicately….a "difference of opinion" regarding the business practices of a former associate. The experience was a painful one, and one that had devastating impacts on her life and her work. In fact, she had made the decision to simply release her lifetime body of work, close that chapter of her life, and move in a new direction. She now reflects on that time period with characteristic good humor:
But Applied Insight wouldn't stand for that…her work is too powerful, too meaningful, and too impactful to be lost. So we simply offered, "Can we help continue bringing your light to the world?" And so, just as she has helped countless others do over the years, Mary Anne gathered the courage to begin again.
With no knowledge of the inspirational products, stationery, or art industry, we here at Applied Insight figured, "what the heck…it just seems like the right thing to do." And off we went. Two short years later, we have partnered with hundreds of retail locations and thousands of individuals to bring Mary Anne's work back into the homes and hallways of the world. But we're not through…there's still so much more to be done. And thankfully, Mary Anne isn't done yet, either!
Each day we receive letters, cards, emails, and social media posts celebrating how Mary Anne's work has transformed lives, strengthened faith, infused energy and hope, and helped people stay strong through difficult times. This continuously affirms that we made the right choice when we decided to help Mary Anne "begin again."
Why Mary Anne and Applied Insight Need Your Help
Mary Anne is ready to inspire future generations with fresh work and delightful new energy (because evidently a quarter century of art and verses and a dozen books later she hasn't even scratched the surface). So, she's creating a new studio and artistic space in her home where she can host retreats and workshops and artists (oh my!), and where she can birth another glorious array of ideas and insights, art and words, to inspire generations to come.
She calls the new space "The APRON-AERIE," where she dons boldly-colored aprons (often polka-dotted in nature) to create and inspire and to support others in doing the same. THAT's what Kickstarter will help her do. One of our fabulous Kickstarter rewards levels gives you and a friend a 5-night, 6-day opportunity to spend uninterrupted time in the APRON-AERIE with customized artistic guidance from Mary Anne, enjoying rest, relaxation, creativity, and million-dollar views from her lovely studio and home on Whidbey Island. But there are so many more ways you can enjoy and celebrate her work.
Because while she's doing all of that, the Applied Insight team will be busily bringing all of her inspiring new work to the world. In the form of cards and journals, art and affirmations--whatever touchstones will help people remember to act boldly, embrace courage, and live with intention. To do this, our Kickstarter campaign will help launch an exquisite new line of wall art, journals, stationery, and quote cards that people have been asking for (ok, demanding) for many, many months. Mary Anne creates. We bring it to the world. You love it (and live it) every day. Everyone wins.
Those who have followed Mary Anne's career know that she is far more inclined to ask for help for others (and often does so with grace and compassion). Applied Insight knows this about her and we are asking for help on behalf of this whole endeavor.
How You Will Benefit BIG Time from Helping Us Begin Again
Our Kickstarter reward levels include all of the new products (and we must say they're pretty dang fabulous!), with items to keep or to gift (or a few of each). All of your special occasion gifts could be taken care of by supporting this campaign…and at some reward levels you will personally benefit from any number of original, signed pieces of art customized for you by Mary Anne. What's not to love? There's something for everyone. Here are just a few of the new items we will be releasing as a part of our Kickstarter campaign:
Exactly What These Funds Will Do
We've had a few questions about exactly what our Kickstarter funds will support...the nitty gritty...the full details...the line-item "in-the-know" stuff. We think that's a great question...and one we'd want to ask if we were considering backing this project. So, we've added our response entitled "everything you wanted to know about how these funds will be used" to the "Frequently Asked Questions" section. Just scroll to the bottom of this page and you'll find all the details about how your pledges will be used to make the world a better (and more inspiring!) place.
And Now, a New Beginning
So, that's our story. And we'd love your help telling it.
Mary Anne's most famous poem is "Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, 'I will try again tomorrow.'" THIS is Mary Anne's tomorrow. And Applied Insight is right here supporting that tomorrow. We have the courage to begin again...and we invite you to take part in that new beginning.
Please support our Kickstarter campaign and help secure Mary Anne's legacy in hearts and minds, on walls and in halls, in homes and communities, and (that's right) in bathrooms worldwide. You can probably complete your entire holiday shopping list through your support of this campaign. And we can continue to inspire the world…one cool thought at a time.
A few important details about how Kickstarter works...and how your support is key:
1) Kickstarter is an "all or nothing" funding campaign...that means we need to meet our entire goal ($43,700) in pledges or we will receive nothing. If we make it to $43,699 the whole thing is a no-go. So, every supporter counts. Every pledge counts. Every dollar counts. Every social media share counts. Every "hey, friend, I hope you'll take a look at this cool project" counts. Thanks in advance for helping us meet this "all or nothing" Kickstarter requirement!
2) You will NOT be charged for your pledge until the campaign goal is successfully reached...and we have 30 days from launch date to meet that goal. You can pledge on day one (and day 9...and day 22 if you'd like...we're totally ok with that!) but you will only be charged AFTER the campaign reaches its goal and AFTER our 30-day campaign has completed. We'll keep you posted on important milestones as the campaign progresses...after all...you are the most important part of the equation. Yes, it's all about you.
3) Once we successfully reach our funding goal, we'll begin processing and shipping rewards packages. We anticipate delivery in November and early December for most reward levels (with the exception of the retreat visit to Mary Anne's home and studio, which you can schedule at your convenience). Applied Insight is known worldwide for its stellar customer service, ethical business practices, and prompt delivery of the highest quality products. We make this same commitment to you, our celebrated supporters, so we'll assemble our stealthy team of fulfillment gurus to make sure you receive your promised package of goodies in record time and sprinkled with gratitude, inspiration, and pixie dust (once again proving it really IS all about you!).
So, that's it. We helped Mary Anne begin again when she was facing a difficult ending. We would be honored if you would help both Mary Anne and Applied Insight with this next new beginning.... thank you!
Risks and challenges
Risks and challenges...these could arise due to overwhelming support for our campaign (indeed, the very best challenges to have). With a successfully funded campaign we will need to fulfill a huge amount of rewards packages in a very short period of time (particularly so we can ship timely for holiday gifting). We are prepared for this challenge in a variety of ways. We already have the designs and specs for all new products completed, approved, and already in the development pipeline for each of our vendors. And those vendors...wow!..they stand ready to begin production the moment we are successfully funded through Kickstarter. We have selected the highest caliber product partners who have proven track records for timely delivery of quality new products. And we have our crack team of production and operation specialists ready for the "all hands on deck" approach to fulfilling each and every order with the quality and speed that Applied Insight is known for. Because that's just how we roll.Learn about accountability on Kickstarter
- (30 days)