About this project
- Have you ever had your phone fall out of your bra on a run?
- Are you embarrassed to hand over your sweaty cash for a drink after Zumba?
- Do you feel silly wandering around the entire park looking for the key you dropped?
This innovative sports bra is designed to support your girls and stow your stuff as you practice yoga, climb, or dash around town. Plus, the pockets are water resistant so your phone, music player, or cash won't get sweaty, even though you are.
Swoob combines the best in function and fashion to be your new favorite bra for every active pursuit. Back us and you can keep doing what you love, worry free.
Swoob began last summer when we set out to make the best sports bra with pockets the women's activewear market had ever seen. Industry professionals had never worked on a similar project. The novelty of the idea intrigued, the response from women astounded us, so we set off to blaze a new trail, and Swoob was born!
To begin, we needed the right partners—fabric producers, designers, and manufacturers of women's activewear. Through friends, trade references, and by visiting fashion hubs around the globe, we quickly built a team of people willing to support our vision!
We wanted to build a comfortable, stylish sports bra for active women that could be worn during a variety of activities. And there was no question that whatever the style, it had to have functional pockets!
We went through three manufacturers before finding one that hit the marks for quality, capability, and timelines. After testing several prototypes, we settled on the style shown in our video offered in sizes S-XL.
Since venturing down this path last summer we've laid the groundwork to ensure our project's success, allowing us to get further in the manufacturing process and offer a faster delivery date once our project is funded.
We have solicited feedback from hundreds of women on the Swoob sports bra and the response is unanimous...They LOVE it!
Connect with us online. Check out our social media here:
Help us raise the needed funds to take our product to production!
In addition to the rewards available, check out our optional add-on incentives. Pick your favorites, add your selections, and we will reach out in email to confirm your contribution!
Add an à la carte item to your contribution!
Swoob Now Sexy Later Tank - $25
Swoob Water Bottle Pink/Blue - $20
Slouchy Pullover Blue/Grey - $55
Swoob Lounge Pants - $45
Risks and challenges
We are in the sports/fashion industry and problems can happen at every stage from design, fabric, labels, hang tags, and transportation. We understand this and are well equipped to handle issues as they arise.
Our backgrounds and industry experience have provided us with a solid network of manufacturers, logistic providers, financial and inventory management acumen, fashion designers, models, and photographers.
Trust is at the core of the relationships we've formed throughout our project. Any expectation we set is real and based on actual production and delivery timelines. Our experience and process will allow us to fulfill our end of the bargain and achieve our real goal of launching a brand.
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