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Many women use their bra as a pocket. We heard your stories–we responded. Solution: a sports bra with pockets that work, SWOOB! Read more

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Funded!

This project was successfully funded on July 28, 2013.

Many women use their bra as a pocket. We heard your stories–we responded. Solution: a sports bra with pockets that work, SWOOB!

About this project

  • Have you ever had your phone fall out of your bra on a run?
  • Are you embarrassed to hand over your sweaty cash for a drink after Zumba?
  • Do you feel silly wandering around the entire park looking for the key you dropped?

Meet Swoob!

This innovative sports bra is designed to support your girls and stow your stuff as you practice yoga, climb, or dash around town. Plus, the pockets are water resistant so your phone, music player, or cash won't get sweaty, even though you are. 

Swoob combines the best in function and fashion to be your new favorite bra for every active pursuit. Back us and you can keep doing what you love, worry free.   

A look inside Swoob's patented, pocketed sports bra.
A look inside Swoob's patented, pocketed sports bra.
Side pockets for stowing keys, gels, lip balm, or other small items.
Side pockets for stowing keys, gels, lip balm, or other small items.
Side pockets for stashing cash.
Side pockets for stashing cash.
Swoob sports bra with pockets.
Swoob sports bra with pockets.
Swoob cross-strap sports bra.
Swoob cross-strap sports bra.

Swoob began last summer when we set out to make the best sports bra with pockets the women's activewear market had ever seen.  Industry professionals had never worked on a similar project. The novelty of the idea intrigued, the response from women astounded us, so we set off to blaze a new trail, and Swoob was born! 

The pattern for the first Swoob sports bra.
The pattern for the first Swoob sports bra.

To begin, we needed the right partners—fabric producers, designers, and manufacturers of women's activewear. Through friends, trade references, and by visiting fashion hubs around the globe, we quickly built a team of people willing to support our vision! 

Patterns
Patterns

We wanted to build a comfortable, stylish sports bra for active women that could be worn during a variety of activities.  And there was no question that whatever the style, it had to have functional pockets!  

We went through three manufacturers before finding one that hit the marks for quality, capability, and timelines.  After testing several prototypes, we settled on the style shown in our video offered in sizes S-XL.    

Yoga anyone?  Swoob is perfect for that.  :)
Yoga anyone? Swoob is perfect for that. :)

Since venturing down this path last summer we've laid the groundwork to ensure our project's success, allowing us to get further in the manufacturing process and offer a faster delivery date once our project is funded.   

We have solicited feedback from hundreds of women on the Swoob sports bra and the response is unanimous...They LOVE it! 

"Sooo stoked on my new Swoob tank, thanks Swoob!" - Steffany, Tahoe Flume Trail 2013
"Sooo stoked on my new Swoob tank, thanks Swoob!" - Steffany, Tahoe Flume Trail 2013

Connect with us online.  Check out our social media here:

SwoobFit Instagram

Swoob Facebook

Swoob Blog

Swoob Website

Help us raise the needed funds to take our product to production!   

In addition to the rewards available, check out our optional add-on incentives. Pick your favorites, add your selections, and we will reach out in email to confirm your contribution! 

Add an à la carte item to your contribution!

Swoob Now Sexy Later Tank - $25

Swoob Now Sexy Later
Swoob Now Sexy Later

Swoob Water Bottle Pink/Blue - $20

Swoob Water Bottle
Swoob Water Bottle

Slouchy Pullover Blue/Grey - $55

Slouchy Pullover
Slouchy Pullover

Swoob Lounge Pants - $45

Lounge Pants
Lounge Pants

Risks and challenges

We are in the sports/fashion industry and problems can happen at every stage from design, fabric, labels, hang tags, and transportation. We understand this and are well equipped to handle issues as they arise.

Our backgrounds and industry experience have provided us with a solid network of manufacturers, logistic providers, financial and inventory management acumen, fashion designers, models, and photographers.

Trust is at the core of the relationships we've formed throughout our project. Any expectation we set is real and based on actual production and delivery timelines. Our experience and process will allow us to fulfill our end of the bargain and achieve our real goal of launching a brand.

Thank you for supporting Swoob!

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FAQ

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Rewards

  • You selected
    Pledge $1 or more

    1 backer

    Put that dollar in our bra (company) and we'll give you a wink and maybe even a kiss if you're lucky. ;) xoxo - Swoob

    Estimated delivery:
  • You selected
    Pledge $10 or more

    1 backer

    Become a supporter by contributing at our entry lever and you'll get a SWOOB LIP BALM with SPF 15. Since we know you are going to love Swoob, we'll throw in a sweet STICKER too.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $20 or more

    2 backers

    Step it up, support the project, and get rewarded with your very own grippy bite-valve Swoob water bottle. If that wasn't a mouthful, you'll also receive a Swoob lip balm and sticker.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $40 or more

    44 backers

    YOUR VERY OWN SWOOB SPORTS BRA!

    The perfect athletic bra for low-impact activities while allowing for flexibility and movement. Did we forget to mention Swoob's signature sports bra pocket features - be the first to wear it and show off to your friends!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $80 or more

    11 backers

    Contribute at this level and you will receive TWO SWOOB SPORTS BRAS! Keep them both or give one away to your breast friend.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $85 or more

    4 backers

    Who needs a purse?! Contribute $85, and you can stash your goods in a SWOOB POCKETED SPORTS BRA. You'll also receive a Swoob Now, Sexy Later TANK and WATER BOTTLE to complete the look.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $140 or more

    3 backers

    4 SWOOB SPORTS BRAS! You are a rockstar! For contributing at this level, you can outfit yourself and your crew with their own pocketed sports bras. Your friends will love you, and we will too. Muah!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $170 or more

    0 backers

    2 SPORTS BRAS, 2 TANKS, & 2 WATER BOTTLES! Twiners...Oh yeah! Sports bra with pockets; check! Casual, fun tank; check! Stylin' cool water bottle for thirst-quenching action; check! Double your fun by gifting the matching set to your bestie.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $195 or more

    0 backers

    Get Swoobed! For this contribution, the entire product line is yours. You know what you want, and you get it! SPORTS BRA, TANK, WATER BOTTLE, SLOUCHY PULLOVER, LOUNGE PANTS, LIP BALM, AND STICKER.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $200 or more

    1 backer

    6 SWOOB BRAS, OUTFIT YOURSELF AND 5 OF YOUR BEST FRIENDS . You are a mover and a shaker, hardcore, and passionate about fitness. You get up before the sun...for fun! We support you in more ways than one. Hook the girls up and give your early-morning workout buddies some pocketed threads.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    0 backers

    GO BIG OR GO HOME; GET 8 SWOOB SPORTS BRAS! A $320 VALUE. Every bra features Swoob's signature pockets, a low-profile, smooth, stretchy fabric, adjustable crisscrossing straps...a sleek contouring design for style, ventilation, and support. You are the ultimate active girl on the go. You are SwoobFit!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $390 or more

    0 backers

    GET THE ENTIRE SWOOB PRODUCT LINE FOR YOU AND A FRIEND!
    There's no better way to get motivated and achieve goals than with some support! We will outfit you and a friend with the best of the best! You'll receive two of everything; SWOOB'S SPORT BRA, TANK, WATER BOTTLE, SLOUCHY PULLOVER, LOUNGE PANTS, LIP BALM, AND A STICKER.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers

    GET FEATURED ON OUR PARTNER PAGE!

    Send us your website link and we will feature you on our partner page! Get valuable SEO from the back link, extend your market reach, and show your support for motivating and inspiring women!! Of course you will also get one of the first sports bras with pockets off the production line, a water bottle, and a tank!

    Estimated delivery:

Funding period

- (30 days)