Funded! This project was successfully funded on January 16, 2012.


Fork in the Road Market is a neighborhood mobile grocer that brings nutritious, affordable food into underserved communities.

Click here to send your pledge as a holiday gift.


Imagine this: you need to provide food for yourself, or your partner, or your children. You don't have a car, and the closest grocery store is more than a mile away. Worse, the closest bus stop is a mile away. And, we live in the Pacific Northwest, so it's probably raining. Plus, you have to work, or bring your children, or coordinate your schedule with others, or all of the above. Even if you do have the ability to get to the store, deciding what to make for dinner can be daunting and time-consuming, and preparing a home-cooked meal may seem like an unattainable goal. Sometimes, there's just not enough time in the day. 

This story is a reality for more than 23 million Americans who live in underserved areas known as food deserts. Fork in the Road Market is a community-based mobile grocer that increases access to affordable, healthy foods in these neighborhoods. We serve communities and individuals who have limited opportunities to enjoy nutritious foods on a regular basis. These limitations can be related to transportation and mobility, financial restrictions, time constraints, or other unforeseen circumstances. Whatever barrier you face to experiencing the joys of healthy, delicious, fresh foods, we can help.

We've begun our service in Multnomah County, Oregon, where more than 20,000 people have difficulty accessing healthy, affordable foods every day. We are nearing the completion of our Pilot Program, where we conducted farm stand-style markets within partner affordable housing communities in Portland area neighborhoods like Gresham, King, Sellwood, and Cully. Our goal was to measure demand for our service, fine-tune our product mix to ensure its cultural appropriateness, and begin building relationships. We've learned so much from this incredible experience, not the least of which is that there is an urgent and growing need for increased access to healthy food options. Unfortunately, without a truck or trailer to increase our capacity and efficiency, we are turning down requests. It's time to GET MOBILE!

We're raising funds to buy or lease a truck, which will serve as the first FITR Mobile Market. That's right, the inaugural, primordial, maiden, historic FITR Mobile Market numero uno. The George Washington of mobile markets. How incredibly exciting is it to be a part of something from the beginning?! We are beside ourselves, and we invite you to join us in the fun. 

Food affects each and every one of us on a daily basis, and we believe that it should always be in a positive way. A healthier me and a healthier you makes for a healthier us, and it all starts with one, single, delicious meal. We hope you'll join us in starting the momentum by creating a Fork in the Road (Market) together.

Our Vision: to play an integral role in an equitable food system for all.

Our Mission: to offer affordable, convenient, quality foods to all, to promote community health through nutrition awareness and education, and to enhance economic vitality through job creation.


In the spirit of the holidays, you can back our project on behalf of a friend, loved one, or organization as a unique and meaningful holiday gift. We will even personalize and send this customizable e-card (shown below) to the recipient for you. To participate in this option, simply make your pledge on Kickstarter, and then fill out this brief form. Happy Holidays!


Fork in the Road Market Official Blog: Help Yourself

Fork in the Road Market on Facebook

Fork in the Road Market on Twitter

Social Innovation Incubator Profile


Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
pledged of $10,000 goal
seconds to go

See full bio

  • Pledge $5 or more
    You selected

    31 backers

    Your name on the official online Fork in the Road Wall of Fame, so customers, team members, and community stakeholders will always be reminded that YOU helped to make this happen.

    Estimated delivery:
  • Pledge $25 or more
    You selected

    32 backers

    The recipes and shopping lists for 5 quick, easy, and healthy weeknight meals. Save time AND spice up your weekly dinner rotation with these delicious menus. (and previous rewards)

    Estimated delivery:
  • Pledge $50 or more
    You selected

    33 backers

    A Fork in the Road Market reusable grocery bag - so you can shop with FITR pride! (and previous rewards)

    Estimated delivery:
  • Pledge $100 or more
    You selected

    17 backers

    A copy of FITR’s digital Community Cookbook, featuring select and tested recipes from our customers and the stories behind the meals. (and previous rewards)

    Estimated delivery:
  • Pledge $500 or more
    You selected

    2 backers

    A place in history! An exclusive FITR Meal Kit will be created in your honor, which will feature you as the inspiration for the meal. Think of it now: “Margaret’s Polenta with Kentucky Greens” or “Connie's Summer Squash and Turkey Sausage,” followed by your story behind the recipe. You are what you eat, right? (and previous rewards)

    Estimated delivery:
  • Pledge $1,000 or more
    You selected

    2 backers

    An invitation to experience the joy of food at a communal dinner with the FITR founders, local chefs, and friends in Portland, OR - a celebration of Portland's incredible local cuisine, culinary talent, and community food champions! (and previous rewards)

    Estimated delivery:
Funding period

- (45 days)