Imagine seeing glaciers outside the window of a cruise ship that has yet to be built. It's sunrise on the Serengeti, and 100 schools are witnessing an elephant caravan from their classrooms. It's your wedding day and with a simple greeting card, your 300 guests can relive these memories anytime they wish.
Whether for education, promotion or research purposes, VR Card™ is the quickest and easiest way to get virtual reality onto the faces of a broad audience. They are custom-printed like business cards so your message can match your content. Our design is ultra-compact, simple to use, and trackable for customer feedback.
For Individual Patrons
2016 is the year of VR with many high-end headsets scheduled to hit the market in the upcoming months. It's 3D you can see and hear in every direction but the only way to truly know VR is to try it. Our main goal is to help the VR community and its supporters show their work to anyone, anywhere while lowering this trial barrier. Our products couple with your smartphone to quickly turn it into a viewer. Through our cards, your voice will be heard to help shape the stories created by emerging artists.
Our pre-printed designer cards will come with a list of recommended free experiences. Take a journey through the solar system or use your phone to capture VR photos that can be shared with friends and family. If you have an event that you'd like to save forever, we are also offering all- inclusive VR photo packages.
Products and Features
As no two businesses are the same, we will make the broad options of the printing industry available to you. For starters, you will be able to upload your own designs and select a desired finish. All of our cards are made from ultra-heavy 14 pt. stock.
A Card to Fit Your Every Need
Every card is an exclusive portal to your content and every version has its own strengths. The postcard is the smallest and simplest delivery system, while the other models provide more space for images and messaging. We will continue to add new configurations to give you fresh ways to promote your business.
Ready to Mail with Minimal Packaging
A few tear-away tabs give protection for the lenses and phone strap as it makes its way through the mail system. For a simpler solution, we can have it ready-to-use when delivered in an envelope.
One step deployment & Auto-Resizing
The design bends from mailer to viewer in one step without additional fuss or assembly. After loading the content and phone, the strap may be tightened to automatically re-size it to fit your device.
A simple online web key on every card will help your audience to reach your content quickly.
If you would like to understand the success of your campaigns, we offer free basic tracking on each headset. This way you will know how many times people have viewed your content through our cards.
Your donations will also help us fund advanced research and analytic features which we hope to roll in the second half of 2016.
Check out our sample guide at www.vrcard.info
Our card stock viewers have gone through over 170 iterations in order to address the user needs we saw with current promotional viewers. The result is a highly flexible yet compact platform capable of delivering 30 products in a single shoe box.
Research and Development
We developed hypotheses for the adoption of mobile VR and uncovered unmet needs through interviews, field research and product testing. We then applied our innovation tools to resolve opportunity gaps in 2 primary areas:
How to get viewers out to people
We saw that it would not be cost or time-effective to get viewers to a broad audience if every individual unit needed to be shipped in a box. Our continual refinement led to a structural design about the size of a postcard and the thickness of a pencil. The US postal system was the natural choice for delivery. We have completed our feasibility study. We would use the funding toward more in-depth testing in order to refine the cards for large scale shipments.
How to get VR content to load
Getting VR to work on a mobile device can be a very complex process given the broad types of phones, platforms and technologies involved. We needed one system that could educate consumers while also streamlining their path to content. We went with a short web key solution over QR or NFC at this time to alleviate issues with hardware and software compatibility, especially for WebVR. Consumers would then be taken through a short video tutorial after which, their key would deliver them to the appropriate content. If you are developing for both iOS and Android, you can have the same VR Card take different users to the right app.
How to gauge campaign success
We studied the attitudes of consumers toward traditional direct mail and online advertising. Direct mail had the benefit of being tangible and easy to reference but suffered from low engagement. Online video ads were great for market research but consumers were beginning to lose interest and pass over them as well. The VR Card could be a hybrid marketing solution, offering personable, trackable content in a physical form to create the sense of value.
How to accommodate variations in phone sizes
We needed to get one design to work on phones of varying widths, lengths and thicknesses. Our patent-pending designs and methods resulted in a pop-up mechanism that would maintain an acceptable distance between eyes, lenses and the phone screen while still resizing itself to fit different device widths.
How to accommodate variations in people
The front arch of the VR Card serves many purposes. It acts as a spring so that the viewer can flex and change shape. It is also a nose bridge spacer, working as a gentle glide surface to keep the eyes from touching the lenses. Some test users also admired how it kept the card away from their face which felt more sanitary for sharing.
For different inter-pupillary distances (IPD), we set the lenses in a rail system to allow them to move left and right freely.
We've arrived at a solid concept and have an MVP for our online tools. Now comes the push to refine the engineering for production which, on a product such as ours, means large pilot runs for testing. We are also currently negotiating with manufacturers to bring down the price, which we expect at full scale production to be at or lower than the price of current solutions due to the significant material and parts reduction. Your donations will also help us to scale our market intelligence tools to push the boundaries of what we're able to offer in terms of tracking, surveys and analytics.
The Team - About Good Yeti
About Good Yeti
We are deeply interested in VR as a new creative art form. Our business seeks to use our research, innovation and design experience to help solve major hurdles preventing the wide-scale adoption of VR. We hope our collaboration with other companies in this space will have far-ranging benefits for everyone involved.
Chief Executive Officer / Founder
With a diverse product development background that includes power tools, prostheses, outdoor gear and major appliances, Luc has dedicated his career to creating unexpected yet meaningful solutions. He ran the Consumer Insight Lab for LG in order to transform consumer research into products 3 to 5 years out. He has a degree in Industrial Design from the University of Illinois and a Master's Degree in Product Design and Development Management from Northwestern University.
Chief Technical Officer
Marc is experienced in leading multidisciplinary teams in aerospace and consumer electronics projects. He earned a Master's Degree in Product Design and Development Management from Northwestern University. Over 15 years of experience in hardware and embedded software development. He seeks to bring the rigor of the aerospace industry to support the innovation and pace of the design world.
Database and Analytics Team
Matt, Amir and Brian are a dedicated and effective team skilled in architecting, leading and managing large multidisciplinary projects. With over 50 combined years of experience in the aerospace and consumer electronics, they bring the necessary expertise and knowledge to each project. Each member of the team has worked on bringing multi-million dollar products to market.
Peter Russo founded four start-up ventures based on innovative consumer products. He has created, licensed and sold hundreds of products and personally holds 16 patents. Peter has an MBA and BS from Babson College. He is lending his expertise to guide our manufacturing development and our marketing strategy.
Alfredo is the owner of Omiba Studio, a Chicago web agency helping us with the design and development of our web and mobile experiences.
Tran is an oncology healthcare provider looking into how the VR Card™ can be used for medical training, business orientation and education. She is also a primary investor in Good Yeti.
For more information, please visit us at:
Or follow or updates at:
Risks and challenges
R & D
Making a universal product is difficult to say the least.
There is an extensive amount of testing that still needs to be done before our product can meet the quality standards that we've set for ourselves. Our feasibility tests show that we need to strengthen certain components to protect against different mailing conditions. We will update you on our journey as continue to refine.
Our team has experience designing and bringing dozens of commercial and consumer products to market. We understand and are respectful of the typical pitfalls that come out of the development and manufacturing process. Features and materials will need to be altered to accommodate large scale production. While unknown problems are inevitable, we will continue to use lean development strategies for testing, education and refinement to manage risks as they occur.
Online Tool Risks
Our online tools are being field tested at this time. As they are still in development, aspects of the experience may change due to customer feedback. Our goals remain the same--to provide high utility research tools that will work with our viewer platform to help businesses quickly evolve their virtual reality products.
Virtual reality and mobile technology are both rapidly changing paradigms. The introduction of console units in the spring of 2016 will undoubtedly alter the market landscape. We continually monitor industry trends but recognize that we need to be adaptive to how these changes may affect our product line. VR Card is uniquely well-suited to deal with this kind of evolution due to the materials involved and the rapid feedback we are able to get from customers.
We want to commit to June 2016 so that our products will have the time to be properly vetted prior to release. Our timeline is padded appropriately to deal with problems that may occur, however there is always the possibility of unexpected delays. We greatly appreciate you coming along with us on this journey and will continually share our story as it unfolds.Learn about accountability on Kickstarter
- (30 days)