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Brewla Bars:  Ice Pop Hypothesis's video poster

Brewla Bars: Refreshing, bold, brewed frozen ice pops, each enhanced with a unique boost. Lick well, live well! Read more

Manhattan, NY Food
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pledged of $10,000 goal
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This project was successfully funded on August 17, 2011.

Brewla Bars: Refreshing, bold, brewed frozen ice pops, each enhanced with a unique boost. Lick well, live well!

Manhattan, NY Food
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About this project

Back to school press, woohoo!!  Thanks Behind the Burner.

So you want to know the story about our T-Shirt...

Our friend Deana is no stranger to ice pops. As a cartoonist and illustrator, Deana has had her work published in Barron's, and regularly works on her Philip the Sea Lion webcomic. Our favorite issue highlights Philip as a collector of popsicle sticks.

When we approached Deana to help us design our T-shirt, we knew we had the right person to imaginate our idea; a whimsicle NY skyline populated by Brewla Bar edifices. It took a few iterations, but I think she nailed it. What do you think?

Looking HOT (at the Fulton Stall Market)!!  Thanks Erin...

Traditional ice pops are frozen slabs of high fructose corn syrup and unnatural flavorings targeted toward children.  We at Brewla Bars believe it is time for a better ice pop.  Our flavors (we have 5!) are sourced from high quality natural ingredients, are 100 calories or less, and are each enhanced with a unique boost.  We want to get Brewla Bars into as many hands as possible and need your help.  Donate and we will prove that a Brewla Bar can make anyone happy!  Lick well, live well.


They just keep coming...

  • We changed our logo and as a result put up a new picture.  Let us know what you think?? 

What are these boosts you speak of?

Curious about the boost, try one of our exclusive flavors:

The BUZZ - Sweetened espresso with an energy boost

The HERO - Cherry pomegranate red tea with an immunity boost

The LULLABY - Peach ginger white tea with a calming boost

The REMEDY - Raspberry green tea with an antioxidant boost

The DOCTOR - Craft brewed root beer float with 10% calcium to help maintain healthy bone strength

How will my donation be spent?

The money will be going towards the space at the Seaport as well as our ingredient needs so we can continue to make fresh product for consumption and testing.  We also need to rent space in a commercial kitchen so we can make the product.  We use high quality ingredients because they make a difference.  We also need money to pay for our sticks and the bags our Brewla Bars are packaged in.  Finally, we need packaging that communicates what you are consuming in a label so you can really understand what a Brewla Bar is all about. 

Where can I purchase some Brewla Bars? 

We have exciting news...starting August 1st, find Brewla Bars 7 days a week at the Wicked Spoon in Park Slope!! on 9th St and 5th Ave. 

We are currently selling in two locations in New York City.  On Saturday’s through the Market Share booth at the Smorgasburg in Williamsburg and on Sunday’s at the South Street Seaport Fulton Stalls.  To find out about all the events we will be at, follow us on Facebook at or twitter @BrewlaBars

What have we been up to?

  • Bastille Day fun at bar 1534 where we made our version of the green beast cocktail.  Of course we added some green tea to keep it Brewla authentic
  • A wonderful charity event in Fire Island where we donated 300 bars to Dancers Responding to AIDS 17th annual dance festival.  They set a new record raising over $340,000. 
  • Our sweet appearance in TONY

And there's more to come...

Special Thanks and a couple shout outs...

Our FANS!!!!!!!!  You guys have been an amazing support!!  Keep spreading the word.  The more people that know we are out there the more likely we are to reach our goal.  All your help and support so far is so amazing and we really appreciate it!!

We couldn't have pulled off our video without the help of our Directors of Photography, William Castelucci and William Shu and our Editor, Conor Hagan. 

We would also like to thank Lyz Keating and Paul Walker for helping us connect with our film makers and all their love and support.  Special thanks go out to Teddy Yu for his wonderful logo design.  Lindsey and Ari, you may be far away but we still appreciate all your help and everything you've done to help us get where we are.  We can't wait for your return!!  And of course, our friends and family who have supported this project and provide the encouragement to keep us going...

Special thanks go out to Jackie De Jesu for our new logo!!  We love it and think it really embraces what we are all about.  Also want to thank Katie Ablan, thanks for your help!!


Have a question? If the info above doesn't help, you can ask the project creator directly.

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  • You selected
    Pledge $10 or more

    19 backers

    Picture of Brewla Bars turned into a postcard with a specially developed home Brewla recipe signed by Rebecca or Daniel.

  • You selected
    Pledge $25 or more

    27 backers

    Brewla Bars lip balm in one of three flavors and our novelty postcard.

  • You selected
    Pledge $50 or more

    37 backers

    Limited edition t-shirt designed by acclaimed cartoonist Deana Sobel plus all previous rewards.

  • You selected
    Pledge $65 or more

    3 backers Limited (22 left of 25)

    You want to taste something we make so here you go. You can get a liter of "Special" Brewla Sorbet, our shnazy t-shirt, the lip balm and postcard with recipe. If you aren't local and really want us to ship this to you, it gets pretty expensive, so we need you to throw in the extra cash to pay for shipping. I know this is crazy, but it will cost an additional $50 to ship this gift. If you think you might make it to NYC and you want this gift, you can order it and have it made when you plan to visit the area. Yum!!

  • You selected
    Pledge $75 or more

    1 backer

    Brewla Bar insulated thermal bag plus the postcard and lip balm. If you get this reward, come find us at one of our two locations and pick up a complimentary Brewla Bar.

  • You selected
    Pledge $100 or more

    6 backers

    A Brewla Bars seat cushion that turns into a blanket. Perfect for the beach, a baseball game or anywhere else you need to stay warm or have something cushy to sit on.

  • You selected
    Pledge $150 or more

    3 backers

    The Party Pack - two beer koozies, a bottle opener, that super cool postcard, lip balm, our awesome Deana Sobel designed t-shirt, the insulated thermal bag and that blanket/seat cushion thing. Everything you need to have fun at a park, the beach or just hanging out outside when it's time to PAR-TAY!!

  • You selected
    Pledge $250 or more

    3 backers

    Invite to our end of season Brewla Bar Party plus all the previous goodies. The perfect way to break in that party pack.

  • You selected
    Pledge $500 or more

    0 backers

    A copy of our exclusive journal article, Brewla Bars: The Ice Pop Hypothesis. Here you can really learn about the science that took place to understand and evaluate the happiness created through consumption of Brewla Bars. Plus an invite to the party and that fabulous t-shirt.

  • You selected
    Pledge $1,000 or more

    2 backers Limited (3 left of 5)

    Lets make a Brewla Bar!!! Name it after yourself or come up with something completely unique. The name will be used for this season and next season. If it's a real winner we might even keep it forever!! Plus, we'll throw in all the other rewards listed above.

  • You selected
    Pledge $3,000 or more

    0 backers

    Private home development session anywhere in the USA that offer flights for $800 or less round trip plus all previous rewards. What does this mean...well, you want to learn how to make Brewla Bars at home, we will teach you. You can even invite some friends to join in on the action. Lick well, live well!!

Funding period

- (46 days)