A rare view into the hidden spaces between the studio and the exhibition, ART HANDLER is a magazine about the practice of moving art.
A rare view into the hidden spaces between the studio and the exhibition, ART HANDLER is a magazine about the practice of moving art. Read more
WHAT IS ART HANDLER?
ART HANDLER is a new print and online publication that deals with the social and cultural impacts of behind-the-scenes labor in the art world. The magazine reconsiders the worker in museums, galleries, studios, and other sites, both practically and theoretically. By focusing on this field, we wish to offer our readers new insight on other interactions within the art world that are normally hidden. Through a combination of photography, editorials, research, and journalism, the magazine provides a clear platform in which an essential, and often overlooked, community can voice its stories and opinions. The magazine stands as a valuable resource for a rapidly growing international workforce and will be useful to critics, artists, curators, and those interested in other perspectives. ART HANDLER magazine puts labor at the center of culture.
ABOUT THE FIRST ISSUE
By now, we have amassed considerable content with the help of friends and colleagues who worked free-of-charge, because they are not satisfied with the current coverage of the art world. The content is wide-ranging, offering both a historic and contemporary view of the role of labor in the art world.
The first Art Handler issue will feature 33 original articles under 11 sections: Features, Interviews, Pictures, Essays, Looking Back, Backstage, Fashion, Music, Trucking, How To, Annotated Reviews.
Rob van Leijsen’s article "Handling Occupied Art" provides a historical overview of art handling practices in Nazi Germany. Marshall Didier, the owner of one of New York’s oldest art handling companies, recalls what art handling was like in the seventies and writes about rebuilding DeKooning’s last easel from scratch ("Marshall Fine Arts"). "In Conversation with Chuck Close, Manolo Bustamante, and Robert Storr" looks back on the subjects' last 50 years of behind-the-scenes experiences.
Alongside these historic reflections, Marie Lorenz and Jose Krapp (“Form Ever Follows”), and Clynton Lowry and Shane Caffrey (“Swimming With Sharks”), all practicing artists and art workers, share their experiences in today’s expanded artistic field. In "The Overqualified,” Joshua Simon puts this dual-existence of the artist-art worker into a global context, offering an in-depth analysis of the current labor conditions in the art industry.
WHO IS BEHIND ART HANDLER?
Maayan Strauss is an artist and founder of Sushi Bar gallery and Container Artist Residency, as well as our managing editor. She is also on the editorial board of Maayan magazine, and former head designer at artist James Turrell’s New York Studio. Her recent solo shows were on display at Storefront for Art and Architecture, Andrea Meislin Gallery, and Louis B. James Gallery. Maayan received her MFA in Photography from Yale School of Art, and her B.Arch from the Bezalel Academy in Jerusalem.
Steven Witkowski is a writer and researcher, as well as our copy editor. He worked as an assistant research librarian and location scout and manager for the California Film Commission, and did screening for the American Film Institute and the Sundance Documentary Fund Program. Steven received his MA in Film and Media Studies from University of California, Santa Barbara, and his BA in English and American Studies from the University of California, Berkeley.
Inbal Strauss is an artist and a writer, as well as our assistant editor. She is also a lecturer at the Avni Institute of Art, and intends to pursue a doctoral degree in Art History. Her work has been exhibited widely in Israel and the UK. Inbal received her MFA in Art Practice from Goldsmiths, University of London, and her B.Des in Industrial Design from the Bezalel Academy in Jerusalem.
WHEN WILL ART HANDLER BE PUBLISHED?
The first print issue of Art Handler magazine will launch by November 2015, in time for Art Basel Miami Beach. Following issues will be published every three months, and will feature exclusive printed content. The Art Handler website will be updated weekly with new content and web-exclusive video and audio podcasts.
HOW WILL WE BE ABLE TO STICK TO THIS TIMELINE?
With your help! The November deadline is fast approaching and your contribution will make it possible for us to keep up with this timeline. We pledge that with your backing, we will meet your need for a frank, cutting edge, and practical behind-the-scenes view of the art world’s industry and craft.
WHERE WILL THE MONEY GO?The $30,000 will go toward making Art Handler a sustainable, multimedia publication in the age of new media. Funds will pay a qualified staff to oversee a quarterly publication. Other resources will help to create and arrange public events such as conferences and symposiums so that artists, handlers, and academics can share methods and innovations. This information will be showcased widely throughout the internet, and many resources will be directed to our current website. Our goal is to create an essential resource-sharing platform for the entire art community. The following is a breakdown of our estimated costs: $10,000 will go toward printing the first issue; $2,000 will fund marketing and promotion; $5,000 will go toward website development, maintenance, and hosting; $8,000 will go toward production of the second issue (not including printing costs, which will be covered by first issue sales); and $5,000 will cover production and postage of reward items.
As we mentioned, all contributors to the first issue put in the time and work pro bono, because they believe in Art Handler. But we believe that labor should be paid for, even when it's a labor of love. Therefore, production costs of the second issue are dedicated to content production.
Any money raised beyond $30,000, and any remainder of the $30,000 in case estimates exceed actual costs, will go first toward printing the second issue, and then toward Art Handler–related activities and events―to which all backers are invited!
WHAT WILL I GET FOR MY MONEY?
On top of offering you the satisfaction of being part of something that can inspire change, we have exclusive rewards for generous art enthusiasts, art collectors, and even advertisers. >>> Advertisers, scroll down to learn more about advertising options and why you should affiliate your business with our brand >>>
$10 You get an online mention + free access to all our events – forever!
$15 You get a print mention + online mention + free access to all our events – forever!
$25 You get a copy of the sample issue + print mention + online mention + free access to all our events – forever!
* * * * * * * * * * Over the $50 threshold, we include a copy of the first print issue! * * * * * * * * * *
$50 You get a COPY OF THE FIRST ISSUE + print mention + online mention + free access to all our events- forever!
$75 You get an Art Handler logo CUP + first issue + print mention + online mention + free access to all our events – forever!
$100 You get an Art Handler logo TOTE + first issue + print mention + online mention + free access to all our events- forever!
$200 You get an Art Handler logo DUFFLE BAG/HAT + first issue + print mention + online mention + free access to all our events – forever!
$350 You get the an Art Handler MIAMI BEACH SPECIAL (beach towel/swim shorts/full bathing suit/bikini) + first issue + print mention + online mention + free access to all our events – forever!
>>> WHY ADVERTISE WITH US?
We provide opportunities to advertise alongside established luxury brands, while simultaneously speaking to ambitious cultural workers.
For galleries, this is a chance to support a publication with a mission to cater to the art workers! Advertising with Art Handler will position your institution in the context of new talent and ideas, all while supporting the voice of the working community.
For material providers, this is a rare opportunity to advertise directly to a focused consumer base. Your target market is our target market. Art Handler’s platform offers your organization the opportunity to reach art’s global audience.
For fashion brands, our magazine offers a stage for experimental approaches in advertisement. We are geared toward an extremely sophisticated audience. Sharing the framework of art culture, our readership’s understanding of style goes beyond the conventional cool and does more than following recycled popular trends. Art Handler provides an ideal stage for leading fashion brands to challenge their own identity and cultural manifestations.
- For $1,000 you get half page ad space (normally $1,250).
- For $2,000 you get full page ad space (normally $2,500).
- For $3,500 you get full spread ad space (normally $4,000).
- For $5,000 you get inside front cover ad space (normally $6,000).
- For $7,000 you get back cover ad space (normally $8,000).
- For $10,000 you get you get first issue inside back cover ad space and second issue back cover ad space (normally $13,000).
Advertisements are for print only. For our full Media Kit or to inquire about other advertising options, contact us at email@example.com
Risks and challenges
It's incredible how hard people are working in the art world to keep this perspective hidden. But with your help, we can change that. We're asking you to join us in creating the first publication for art workers as we work toward building a sustainable future for a new and urgent publication.Learn about accountability on Kickstarter
- (30 days)