AU$ 3,158
pledged of AU$ 40,000pledged of AU$ 40,000 goal
29
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, March 13 2015 10:06 PM UTC +00:00
Mainline PowerBy Mainline Power
First created
Mainline PowerBy Mainline Power
First created
AU$ 3,158
pledged of AU$ 40,000pledged of AU$ 40,000 goal
29
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, March 13 2015 10:06 PM UTC +00:00

About

Mainline® is an innovative power track that allows anyone to simply and safely add, remove or reposition power & data sockets wherever you want, whenever you want...without limits. PowerShelf is a light-weight, stylish and strong, aluminium, floating shelf which has integrated Mainline technology. We are asking for support from the Kickstarter and Mainline fan community to assist us in completing our tooling development to take PowerShelf to market. 

Take a look at our video, which will show you how it all works and how it can be customised with different coloured front panels to match your décor.

If you look around you to locate the nearest power outlets in a room, in most cases there are never enough. Because of that, more often than not, they have a stack of extension cords and power blocks stuck in them so you can actually get power to where you need it …

The Mainline power track solves the problem of availability of power sockets by allowing you to add, remove or reposition them wherever you wish. Combining this with the sleek design of the PowerShelf gives a stylish, yet practical floating shelf that also provides flexible access to power.

Family Kitchen, Sutherland Shire (Sydney), Australia
Family Kitchen, Sutherland Shire (Sydney), Australia

Within the range of Mainline accessories available are data sockets, USB chargers and a range of power socket adaptors for most countries around the Globe. All of these can be connected into PowerShelf.

The Mainline Journey so far

The Mainline power track system is an Australian innovation that is now sold in many countries throughout the world. We have sales partners and resellers right across Europe, the Middle East, Africa, large parts of Asia and, of course, in our home market, down under in Australia and New Zealand. On our journey, we have won a string of international design awards and been adopted in a range of schools, universities, retail fit outs and home renovations.  

At Mainline we are continually looking to further grow our brand and expand the range of products we offer. Our customers have enthusiastically adopted Mainline in many applications across the world and love the freedom and flexibility it gives in accessing power. A frequent request from designers and home renovators alike has been to look at ways of integrating Mainline into joinery or fittings, to fit seamlessly into the chosen décor. So we came up with PowerShelf, a lightweight, yet strong and stylish, aluminium floating shelf with Mainline built in. Ideal for new or retrofit applications, when looking for a solution to badly positioned power sockets in your kitchen, office, living area or workshop, PowerShelf is the answer. You can then customise with coloured, slot in, acrylic strips, or fit tile, wood, or any other material in the front edge to exactly match your décor, and PowerShelf becomes a stylish addition to your home. To assess real user experiences, we have already invested in building some prototypes, then installing, evaluating and testing them in some volunteer’s homes and businesses and are now looking to take the product to market.

Staff / Client Kitchen Area, Crone Partners Architects, Sydney, Australia
Staff / Client Kitchen Area, Crone Partners Architects, Sydney, Australia

The Technical Stuff

PowerShelf is easily wall mounted and comes with a set of mounting brackets and clear instructions to make it simple. Powershelf is providing flexible power outlets, so of course needs to be wired to the building mains supply. Depending on which country you are in this may have to be carried out by a licensed electrician.

Some facts and figures:-

Kickstarter Support

We have had an exciting journey in the development of Mainline so far, winning awards and accolades along the way. To enable existing Mainline fans and new followers alike to join us in furthering this journey we have decided to ask for the support of the Kickstarter community to assist us in taking the PowerShelf into volume production. This has great benefits for us at Mainline in helping us to take the PowerShelf to market more quickly and to widen the audience discovering Mainline technology for the first time. In return for pledges of support, our supporters in the Kickstarter and Mainline fan community will have the opportunity to receive the first production units of the PowerShelf ahead of market.

Home Theatre , Richmond, NSW, Australia
Home Theatre , Richmond, NSW, Australia

What we have done so far and how we will use your money

We have completed the design of PowerShelf and invested in prototype tooling of the aluminium extrusion. The Mainline power track and the terminal block for connecting to power are existing Mainline components, that have already been tested, certified and installed in many installations around the world. All other parts used in the prototypes have, so far, only been hand machined, from our designs, to check the fit in the assembled product.

We now need to complete tooling for all parts and implement some improvements to the basic profile tooling design from the experiences and feedback gathered from the installation of the prototypes in our volunteer’s homes and businesses. We have two proven manufacturers ready to commence production, just as soon as tooling is completed and raw materials have been purchased.

Project Schedule

From completion of the 30 day, Kickstarter campaign, we estimate that shipping of the first PowerShelf products to our Kickstarter supporters will commence in around five to six months, broken down into the following steps:

  • Design updates from prototype evaluation                                           4 weeks 
  • Manufacture of tooling to production of first T1, off tool samples        8 weeks
  • Assessment of T1, tuning of tool design                                               4 weeks
  • Manufacture and assembly of first production run                                6 weeks

Then we start to ship product to our supporters.

Early Bird Supporters

Our first 100 Early Bird supporters will receive a special PowerShelf, individually engraved with your name as one of our first supporters. I t will also come complete with three Mainline socket adaptors AND a FREE Mainline 3.1A, two port, USB Charger socket and a Mainline PowerShelf Supporter T-Shirt. This reward is limited to those initial early birds, but we also have a range of other ways to support us if you would like to be involved with taking PowerShelf to market. Just take a look through the rest of the rewards on this page.

Thank you and how to find out more

We are really excited to be adding PowerShelf to the Mainline product family and thank you in advance for supporting our project and following us on our journey.

For more information on PowerShelf and Mainline

please visit our website www.mainlinepower.com

or our Facebook page   www.facebook.com/MainlinePower

or just click the contact me button and ask away.

Risks and challenges

Like any design and development project, there are always unforeseen issues or challenges that can slow up your progress. However, we have already invested in design and mechanical engineering as well as prototype tooling for the aluminium extrusion for the PowerShelf.

The two manufacturers that will be producing the metal and plastic parts for us in China already make Mainline products, so we know and trust them. They also know us and have been proven to respond well to our needs in new products. Through the original Mainline products we also have lots of experience of manufacturing products in China.

As we mentioned in our PowerShelf project story, the Mainline power track and the terminal block inside PowerShelf, i.e. the parts that need to connect to and conduct the electrical power are existing Mainline components that are already tested, certified and installed in many applications around the world. Therefore, the really important parts in terms of product safety are not part of the development, but proven components. We also have extensive certification experience from our existing Mainline products and accessories.

Despite all of this, when production parts are first put together, something always comes up that wasn't spotted at prototype stage. These are normally minor, but some tooling mods will almost certainly be needed. We have travelled this path before and have both planned and allowed for this in our project timings.

We will of course communicate to our backers, through our project updates, at each stage to let you know how we are progressing and any issues we are in the process of resolving.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge AU$ 5 or more About $4

    FOLLOW OUR JOURNEY - Our huge thanks as a supporter for our project, receive our backer only, project updates and be on the list of supporters that will go on our website.

    Less
    Estimated delivery
    5 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge AU$ 30 or more About $21

    Our huge thanks as a supporter for our project, receive our project updates, be on the list of supporters that will go on our website AND receive a cool Mainline supporter T-Shirt

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge AU$ 129 or more About $92

    1st 100 Early Bird Pledgers – get one of the first one hundred PowerShelf production units, individually engraved with your name and a thank you as one of our elite group of first supporters. In addition it will come complete with 3 Mainline socket adaptors and a choice of four colours for the insertable front edge at a huge saving from the recommended retail price of A$199 plus freight. In addition for you Early Birders, we'll throw in a FREE Mainline 3.1A, two port USB Charger Socket that will slot right in to your PowerShelf and a Mainline supporter T-Shirt. Shipping is paid separately.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge AU$ 149 or more About $106

    Receive your own pre-market release Powershelf with three Mainline socket adaptors and a choice of four colours for the insertable front edge, at a big saving from the recommended retail price of A$199 plus freight. Shipping is paid separately.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge AU$ 169 or more About $121

    Receive your own pre-market release Powershelf with three Mainline socket adaptors and a choice of four colours for the insertable front edge, PLUS a Mainline 3.1A, two port USB charger adaptor at the same great savings. Shipping is paid separately.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge AU$ 259 or more About $185

    Double up with a two room kit – Receive two PowerShelf units, each with three Mainline socket adaptors and a choice of four colours for the insertable front edge of each unit for even greater savings. Shipping is paid separately.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge AU$ 1,100 or more About $785

    Fit out the house kit with FREE installation and freight – Get four PowerShelf units each with three Mainline socket adaptors, a choice of four colours for the insertable front edge of each unit plus FREE freight and FREE installation in locations close to where existing power cables are run in the walls. If a dedicated power line needs to be run from the switch box to the chosen position we will need to get the electrician to charge you for that part.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)