Project image
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$9,394
pledged of $67,000pledged of $67,000 goal
95
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 7 2015 7:09 PM UTC +00:00
$9,394
pledged of $67,000pledged of $67,000 goal
95
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 7 2015 7:09 PM UTC +00:00

About

But ever since the iPad's first release it was clear that the tablet computer would need ergonomic help to adapt to the world around it. This incredible device was not designed to stand up on its own. Tablet use currently involves propping, flaps, and kickstands. It causes strain on the wrist, finger, and forearm.

We'd like to introduce you to a new concept in tablet computer use: comfort. 

There are hundreds of cases and holders out there and none of them are designed for the place you use it the most: your lap. So we set out to develop a case that would be effortless and comfortable on every surface without having to fumble with flaps or stands. We literally (and figuratively) wanted to “buoy” the tablet experience. With that in mind, we decided to call it: BOOY (booē), a new line of patented tablet accessories that balance and support your device on any surface—most importantly your lap.

With its patented conformable backing and unique shape, the BOOY Lounge balances, stabilizes, and protects a variety of tablets at unlimited viewing angles. No tipping. No slipping. No strain.

We were amazed by the enthusiastic response from our test users. We realized we were addressing a universal problem that had not been previously addressed.   Research shows that people use their tablets the most at 9 p.m. And where are people at 9 p.m.? On the couch, leaning back. Getting cozy. BOOY takes the tablet experience to a new level of comfort. Let's call it Leisure Computing.

AVOID REPETITIVE STRAIN INJURIES:

There are real health risks with tablet use. Booy can help.

Recent studies like the one from the Harvard School of Public Health are showing new conditions like, "iPad shoulder"(1), "iPad Hand"(2), and "iPad neck."(3)

-"Compared to typical desktop computing scenarios, the use of media tablet computers is associated with high head and neck flexion postures, and there may be more of a concern for the development of neck and shoulder discomfort." -FROM THE HARVARD STUDY (1)

-“You can get severe headaches from tension in the back of the neck; an aching from the tip of your shoulder down the upper, outer part of the arm; pain at the back of the wrist and fingers from continuously using them; or a pinched nerve,” says Dr Tony Kochhar (London RSI Clinic). He is seeing six to ten new patients a week with these types of injuries in a demographic that he is “getting younger and younger because of the iPad and working while traveling.”(2)
 -"Many people are completely unaware that staying in the same position can cause unnecessary strain on the back."(3) 

Quick release magnetic attachment: 

As cozy as it feels, you can still “go slim” quickly. The BOOY lounge magnetically attaches to a leather plate that adheres to the back of the tablet with reusable adhesive that leaves NO RESIDUE. Just pull the edge and the lounge pops off with ease. It reattaches virtually by itself.

Works with smart covers.

Works on most protective cases.

Users have been asking were they could get the latest version of the BOOY Lounge and now we have an answer: Kickstarter. We currently hold a utility patent (NO. 8,757,374) with a pending continuation application that further elaborates on the technology. That's right, more innovations on the way! (Please note that any other similar products you may have seen on the market have likely been licensed by us or are grey market.) We need your help crafting Booy products with the high-end quality tablet users deserve. Made from premium-grade stretch leather and a loose filling of all-natural hypoallergenic millet hulls, your Booy may even outlast your tablet computer.

The Booy Lounge began as a design specific to the iPad, and more recently the iPad Air and Air 2. But we soon realized that if we made some minor modifications, it would work on a variety of larger size tablets. So we did. The Booy is ideal for the iPad 1-3, the iPad Air and Air 2, and also works with the 10" Samsung Galaxy Tabs, and more.

You are looking at a prototype.

Your pledge can help get Booy into the hands of our top-notch leather handbag manufacturers.

Your backing will also help us: 

• Manufacture a limited-run of Booy products for pre-order. 

• Send product samples to retailers and secure purchase orders. 

• Launch a small marketing effort to build brand awareness. 

• Invest in tooling for higher-volume production. 

• MOST IMPORTANTLY: Get feedback from you. We want your thoughts on how to perfect this product. 

After our own initial development investment, friends and family kindly kicked in almost $10,000 to the project. Now we are reaching out to the amazing Kickstarter community (aka you!) to help us “buoy” this launch. Be the first to adopt the Original Booy Lounge. We would love your help getting the word out about the original lounge for the tablet computer. Thank you all! 

We would love your help getting the word out about the original lounge for the tablet computer.  Thank you all!

THERE ARE ONLY 600 AVAILABLE TO START 

So don't wait to pre-order with your Kickstarter pledge.

.........................................................

1."iPAD HAND: THE NEW RSIs" -Evening Standard 3/7/12

2."iPAD SHOULDER BECOMES THE LATEST MODERN LIFE AFFLICTION " -The Telegraph

"TOUCH-SCREEN TABLET UNSER CONFIGURATION AND CASE-SUPPORTED TILT HEAD AND NECK FLEXION ANGLES" -Harvard School of Public Health 11-29-11

3. "iPad GENERATION SEES HUGE RISE IN BACK AND NECK PAIN" -The Telegraph 4/3/15

Risks and challenges

It will be constructed of natural premium leather for a genuine, long lasting rich feel. Though It may end up that we add a firm rubber frame on the interior to sew the leather onto. But the all-leather version is our first priority.

The attachment plate itself has a few material options. We want leather but it may work better to be constructed out of silicone. The final plate will be much thinner that the prototype piece here.

We have a few adhesives to choose from (including micro suction tape.) They all work great but we'll but we need to do a bit more testing to determine the final adhesive.

This is our first run at a high-end leather product and we will not release anything to our customers that is not of the highest quality construction and design. We are ready with a manufacturer we are very excited about that has produced hand bags for many of the worlds top fashion brands.

All that said, we've done our best to set a realistic delivery date.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Thank you!
    Our sincerest gratitude for your pledge. Know that even this amount will help plant a seed to sprout a new business in the US.

    You also get a VOTE to decide from the final two logo designs.

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    Pledge US$ 10 or more About US$ 10

    • An invitation to follow 6 incredible playlists on Spotify (free and easy to join.) These are meticulously curated over the span of 3 years (a lifetime really) by a genuine audiophile and music enthusiast. Hundreds of hours of music for mobile play, on your tablet or phone, on the go or at home.

    Jazz: 25 hours of the best jazz ever recorded.

    Cocktail Music: 10 hours of vintage swing, big band, crooners etc.

    Classical: Over 1,700 selections meticulously curated over the span of 3 years.137 hours of music!

    Early 80's: The best early 80's mix you've ever heard (b-sides and all.) Over 350 songs.

    Classic 70's and Rock

    Soundtrack Music: Gentle but sweeping movie music. We all need a little inspiration sometimes.

    (And for the lucky few who ask, I'll throw in this little gem: The Worst of the Worst of the 80's: a truly terrible selection of cheesy 80's that never fails amaze.)

    • A VOTE to decide from the final two logo designs.

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    Pledge US$ 30 or more About US$ 30

    Backers will receive:

    • A black t-shirt with topographical map art and the Booy logo

    • All 6 playlists

    • A VOTE to decide from the final two logo designs.

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    Pledge US$ 60 or more About US$ 60

    VERY EARLY BIRD. Be among the first. Pledgers will receive one of the very first Lounge products off the production line at over 50% off retail. Choice of natural or white. ONLY 100 AVAILABLE.

    •A VOTE to decide from the final two logo designs.

    • Pledgers will also become part of our exclusive testing group with early access to new product designs and will be key beta test contributors with valuable feedback on these products.

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    Pledge US$ 80 or more About US$ 80

    EARLY BIRD: Receive a Premium leather Booy Lounge. Choice of natural or white. (129.00 retail value)

    • Become part of our exclusive testing group with early access to new product designs and will be key beta test contributors with valuable feedback on these products.

    •A VOTE to decide from the final two logo designs.

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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    EARLY ADOPTER: Receive a Premium leather Booy Lounge. Choice of natural or white. (129.00 retail value)

    • Join our testing group and give us feedback on our product. We want it to be the absolute best it can be and we need your input. Give us feedback on materials, colors and functionality.

    •Vote on the final logo

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  7. Select this reward

    Pledge US$ 129 or more About US$ 129

    Receive a Premium leather Booy Lounge at retail price. Choice of natural or white.

    •Join Testing group

    •Vote on the final logo

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  8. Select this reward

    Pledge US$ 140 or more About US$ 140

    SPECIAL EDITION:

    • Brown or white premium leather Booy

    • Linen Book Box. The perfect home for your tablet and Booy when not in use. Keep it on your desktop or even vertically on the bookshelf. A great keepsake for tablet lovers with an opening for your charging chord. (fits most standard size tablets.)

    •Join Testing group

    •Vote

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    Pledge US$ 200 or more About US$ 200

    Pledgers will receive two Booy Premium Leather Lounges. A choice between natural tan or white.
    Each with the elegant Special Edition storage box ($20 value.) A home for most tablets when not in use (some larger sizes not withstanding.) It looks like a big book so you can store in on your bookshelf or desktop. Comes with an opening in the side for your charging chord.

    •Join Testing group

    •Vote

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  10. Select this reward

    Pledge US$ 300 or more About US$ 300

    Pledgers will receive a choice of 2 premium leather lounges with
    -your initials monogramed on each
    -storage box or each

    •Join Testing group

    •Vote

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  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    For their generous contribution pledgers will receive 10 Booy Lounges (white or natural brown) in addition to 10 of our Special Edition linen covered storage boxes.

    •Join Testing group

    •Vote

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  12. Select this reward

    Pledge US$ 3,000 or more About US$ 3,000

    The project will be significantly bolstered by this pledge level and It means a pledger will receive

    • 20 Booy Lounges for their company or for gifts to friends and family. White or Natural brown.
    Monogrammed

    • Each comes with it's own Special Edition Linen Box for tablet and Booy storage.

    Most importantly, your pledge will help us start prototyping on our next generation of Booy Lounge products that INCLUDE a protective case for your tablet AND to help us continue development on an entirely new lifestyle accessory for the mobile digital age….an accessory that we will need a backer like you to beta test and give us feedback on.

    •Join Testing group

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Funding period

- (35 days)