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Data-Hacking the Cotton TShirt: True Cost (energy,water,etc) project video thumbnail
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Information for the water, energy, fertilizer, labor, import cost, pesticides, & 1,000's of miles of travel literally comes out of this

Information for the water, energy, fertilizer, labor, import cost, pesticides, & 1,000's of miles of travel literally comes out of this Read More
pledged of $522 goal
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Funding Unsuccessful

This project's funding goal was not reached on December 18, 2010.

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About this project

Help circulate the idea that unseen information is in all materials + to know and grow a greater awareness about the world(s) we live in.

In January 2010 I (Jason Liszkiewicz) had a test batch of 52 of these t-shirts printed and sold (see It was a non-profit project which I would like to again see in print. My first batch received incredibly positive responses in-person & through the Internet from California to as far as India.

The total project cost would be for 72 American made shirts that come in both white and black. Those who back this project will receive one shirt + a one-page research handout that is not available online.

Below is an overview of the scope of the project:

From Farm to Fashion, what goes into the production of one cotton t-shirt?

This is the result of a one year side project to create a public awareness product.

The aim is to stimulate conversation about the water, energy, human labor, toxins, migration, and inventive practices that go into the products we own. How do we perceive or how aware are we about the people and processes that produce the products we have come to depend on in this global commercial society?

First hand research along with information from 30 sources comprise the contents of this shirt.

This T-Shirt is a "gateway concept". By wearing this, it will insert into society not only the topic of t-shirts, but the overall question of what is the "true cost" of the products we are surrounded by, eating, and wearing? How can these answers become more publicly available? Can more knowledgeable shoppers that base purchase-decisions on more than dollar-amounts eventually augment the way product-designers think, design, and produce?

Imagine true cost information for all products and services available via text messaging/SMS (text a code for each product & service). And eventually, public kiosks in malls, public spaces, etc. A mobile encyclopedia service revealing the "open supply chains." See for more information.

Front shirt: water, energy, travel, emissions, toxins, import costs, child labor, misc (fertilizer)
p.s. - I had uploaded a video of myself but after uploading it, it seems that the Kickstarter encoding made the audio too fast and I had to remove it but will attempt to troubleshoot.


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  1. Select this reward

    Pledge $12 or more
    About $12 USD

    6 backers

    $12 backers receive one American made tee shirt + a one page research handout. Choose whether you want a white or black shirt and state your size preference.


Funding period

- (30 days)