About this project
Fiera is a biannual independent print magazine discovering new talent at the world’s design fairs.
Every year cities all over the world showcase their best new furniture and product design at dedicated fairs, design weeks and festivals.
Whether you’re a designer, a buyer, a journalist or a student, you’d love to be at every fair, meeting new designers and unearthing new trends for yourself. Fiera will make you feel as if you were.
Covering London, Eindhoven, Lodz and Prague, the first issue will be published in November 2014 with an expected circulation of 1,000.
(NB The images shown here are work in progress on a dummy edition in preparation for Issue One.)
Title: Fiera Magazine
Frequency: Biannual: May & November
Format: 240mm x 170mm, 160 pages
Editor: Katie Treggiden, confessions of a design geek
Creative Director: Jeremy Leslie, magCulture
Fiera is editorially independent and not accountable to advertisers. This ensures that it can be filled with the most exciting new designers.
The front half of the magazine will contain high-energy coverage from the coal-face of the festival circuit. Editor Katie Treggiden will scour every show from dawn until dusk discovering the very best in new design. She will share the stories of the people and processes behind the designs, bringing the shows to life in a way that you could only experience by being there yourself.
The second half of the magazine will contain considered long-form content responding to the themes raised by the four fairs covered. Katie Treggiden will provide macro trend analysis, and thought leaders from different disciplines such as creative writing, finance, and travel will offer an outside perspective.
Editor: Katie Treggiden
Katie Treggiden launched her award-winning design blog confessions of a design geek in 2010 to discover, champion and inspire new designers. It has been listed as a top worldwide design blog by Dwell US, Elle Décor Italia and The Sunday Times. Katie has been covering design fairs in her role as Editor at Large for Design Milk, and writing articles and trend reports for other titles, since 2010, and also writes for the Telegraph, Ideal Home, and the D&AD among others.
Creative Director: Jeremy Leslie
Jeremy Leslie runs magCulture, dividing his time between designing, writing and curating. Recent projects include the development of the Writers in Residence series for Visual Editions, creative direction for Luxembourg publisher Maison Moderne and the curatorship of QVED2014. He is a passionate advocate for editorial design, regularly contributing to the creative press and international design conferences on the subject. His latest book The Modern Magazine was published in late 2013 and the magCulture blog is a key source of editorial design opinion and news.
As part of Fiera's commitment to championing new designers, we will be commissioning (and paying) up and coming illustrators to contribute to the magazine.
"Katie always knows the most important events to attend. Her enthusiasm and passion for design come out clearly in her writing.” Jaime Derringer, Design Milk.
“I won't make it to Milan this year, but I'm looking forward to confessions of a design geek's coverage - always the best.” Alexander Mueller, Furniture Designer.
“When I’m looking for new talent I look to confessions of a design geek." Paul Tanner, Head of Furniture Buying for Marks & Spencer.
With huge thanks to Daniel Nelson for the film, Yeshen Venema for the magazine photography, Adam Hollier for the portrait photography, David Gorrod for PR help, and The New Craftsmen and Green & Pleasant for hosting our launch party.
Risks and challenges
Jeremy Leslie has 25 years experience of designing, managing and blogging about the production of magazines. Katie Treggiden has been covering design fairs for four years for Design Milk, We Heart, D&AD and her own blog confessions of a design geek.
We will be working with contributors and suppliers Jeremy has longstanding relationships with, some of whom he’s worked with for over 20 years. We have a back-up list of partners should any of them be forced to let us down. All our suppliers are based in the UK, so we can work closely with them.
Fiera is independent and ad-free, so we are not reliant on advertising revenues to make it happen. It’s funded by our readers, so we can focus on making it as good as possible for our readers.
Subscriptions are an inherent risk in magazine production. We are only selling the issue we’re working on now, so we can be confident we can deliver it. By using Kickstarter, we’re effectively printing to order, which is a very low risk model.
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