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$12,270 pledged of $10,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Kathryn, Amber and Marybeth
$12,270 pledged of $10,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

What is Persist?

Persist lets women laugh at the ridiculous role assigned to them in the game of life. The double standards. Being told to smile by strangers. Mansplainers and manspreaders. Unsolicited questions about family planning. Not to mention all the ways women are doomed to fail at living up to culture’s standard of womanly virtue and grace. We know we sweat, we don’t glow.

Persist calls bullshit. By asking women, their friends and allies to put all the cards out on the table—by being real—Persist invites women to laugh, learn from each other, connect meaningfully… and get up to fight another day.

Check out our website to stay up to date and join our community. 

How to Play Persist 

At the start of the game, players rank their life values among four options: career, health, leisure, and relationships. Ranking your life values then determines how many milestones of each life value you need to win. And you win by being the first to accumulate enough cards to complete six milestones.

Cards fall under six categories of gameplay: truth, would you rather, trivia, sharing, roadblocks, act it out, and the occasional wild card. Each category requires a different kind of action for the player to perform individually, with others, or even the whole group. Once played your cards may not be safe! Other players may steal your cards if they are going after the same values. This is where things get fun!

Persist Helps You Host with the Most 

Persist is a unique game experience. It doesn’t fit inside the box, despite coming in such a stylish one. In fact, Persist represents a new kind of game, a “soirée game.” We like to think of soirées as a grown-up version of our old school slumber parties, where you stay up all night and yet have nothing to regret the next day. 

Plan to play Persist with panache. Invite people you admire or adore—acquaintances, coworkers, friends and best friends, or really anyone who could let some steam out. Pop open some wine or concoct a new drink, make some small plates, and don’t forget dessert. At the end of the night, you’ll have such a great time that you’ll want to keep Persist proudly displayed on your coffee table, the perfect conversation piece that’s ready for your next soirée.

Persist can be the focal point of your next girls’ night, or the guest of honor at a couples’ retreat. It can even serve as an ice-breaker at a family weekend at the beach!

Why Should You Pledge Now?

Besides joining our community of Persisters and receiving our first shipment of the game, there are some awesome perks in the Gifter Persister, Power Pump Persister and BFF Persister tiers.  See below for mock ups of the canvas gift bag (Gifter Persister, Power Pump Persister, BFF Persister) and screen printed poster (Power Pump Persister), both designed by the talented Joseph Ekloff.

Testimonials

"Persist was such a fun experience to play not only with my ladies, but their men too! The game opened our group up to questions that we've never covered before (and we thought we knew A LOT about each other.) I just love how it's designed to make every one tell interesting stories and challenges. Definitely play this with all of your friends. It will bring you together on an entirely different level. Oh, and it's pretty enough to keep on your coffee table!" - Alicia, Beta #11

"Persist was the quintessential game for my backyard BBQ bash! It had the ideal mix of all of my favorite games in one, but with some extra twists. My husband & I love playing games and we are always searching for the perfect game to play with our friends. This one was it! We laughed, we shouted (sorry neighbors), and we celebrated. Alas, my pregnant friend hustled us all; she complained of "pregnancy brain", then preceded to kick ass at all the 'Act it Out' cards. She ended up winning and as the gracious host I tried not to be bitter (ha!). My friends are still talking about this game, TRUTH! " - Autumn, Beta #11

"Playing Persist made game night a new experience. It had us sharing personal stories and thinking about important issues, all while laughing. A bottle of wine and Persist, the game is the new girls night!" - Emily, Beta #1

"I think what struck me most about the game was how even playing with like-minded people, we had varying opinions on hot-button topics. It further proved to me that you can always find a thread of commonality regardless of your age, background, etc. and that it's so important to have an open discussion about real issues in a way that's non-threatening, and honestly just super fun. I can't wait to get this bad-girl on my own coffee table." - Kiersten, Beta #2

Information Regarding Manufacturing & Logisitics

We are working with a reputable manufacturer, Ad Magic, who has decades of experience in the game manufacturing industry and who currently works with house-name brands on full-scale game production. To confirm our product's quality, we paid a significant price to order our first single prototype from the plant of origin. We are pleased with the quality and are confident you will be as well!

For the first 200 orders, we can guarantee a delivery before the holidays.

Right now we are only able to fulfill orders in the US; however, we are exploring international expansion for all you international Persisters! If you are an international customer interested in purchasing, please contact us via our website.

Still Want to Learn More?

Interested in learning more? Check out our website and keep reading for the full story of how Persist came to be.

The Women Behind Persist 

We are three women who met in the trenches of corporate America. The further we got in our careers, the more alone we felt as women. It was only after we met together for months over stiff drinks and tapas that the hours of venting gave way to laughter … and we stumbled upon the idea of Persist the Game. 

The Source of Inspiration 

The “source material” for the game wasn’t one single traumatic moment. It was instead decades of cumulative moments that began to feel suffocating as we grew older. It was...

  • Being told we were bossy growing up, that we should be more friendly and accommodating instead of being told we should pursue a life in leadership 
  • Being told to fall in line instead of to take risks and experiment 
  • Being told we were too aggressive when we were assertive, but too soft when we were kind 
  • The meetings where we were repeatedly over-powered by the ego-dominated male leadership at work—what we defiantly refer to as “Swinging Dick Syndrome,” SDS for short 
  • Being told we should get better hair and clothing if we ever wanted to see the C-suite as a woman 
  • The recurring calls with our grandmas where we somehow felt like life failures because we were entering our 30s without kids, even though we had made huge strides in our careers and relationships. 

Putting it All Together 

We knew we weren’t alone in fighting these double-binds, pressures, and prescriptions. All it took was is a quick five-minute scroll through our twitter feeds to see that other women shared our frustrations. We knew women in all lines of work had lives where choosing to persist wasn’t an option, it was required—especially if women have children, are a minority, or a single parent!

More than ever, we wanted a way to connect with other women who were persisting in their own lives. We wanted to craft something that would provide an entertaining, meaningful connection where they could bond, laugh, learn and gain insight over shared struggles.

We personally knew that laughing, learning, and connecting could help all of us weather moments of insecurity, fear, and doubt that inevitably arise along the way. Then, we had it. Our “ah-ha” moment. What if … we built a game. A game that embodied all three elements of laughing, learning, and connecting in the face of adversity. Persist was born!

Building the Game 

None of us had any prior experience creating games, so we spent countless hours learning techniques in building and testing game strategy from scratch. We scheduled a ladies getaway to develop content and test the game strategy. It was nonstop fun … and along the way, one of us (not saying who) was so lost in the flow of gameplay creation, she lost a wedding ring that weekend. Truth!

After the game was nailed down, we set our sights on our first beta test. We had eight ladies lined up who were all in their second year of law school. These women weren’t shy when it came to brutally honest feedback. We knew our customer base would always have a point-of-view, so why not just dive in! But we worried. What if our game sucked? What if we wasted precious, free time only to fall flat on our face and have to start all over again? What if our content and strategy wasn’t good enough? Would they even want to play it again?

Then something amazing happened. They all loved it. As we looked around the room, we saw laughter and connectivity come together in an electrifying way. It was even better than we had envisioned. They also had incredibly helpful feedback on tweaks to the content and strategy, making the next iteration even better.

We couldn’t wait to get started on refining gameplay and booking our next beta tests! 

Mixing Things Up 

We spent the next phase of product development conducting a diverse set of beta tests and continually refining our content and strategy along the way. The only constant with each beta test was the feedback we received: overwhelmingly, people loved the game. There was nothing else like it on the market, and everyone reported they’d play it again and buy it if available.

We also learned something completely unexpected during our beta tests. While we built the game from the female perspective, we discovered it is actually deeply versatile. It worked equally well across a variety of contexts: from a group of close girlfriends to ladies who had just met; from female work colleagues to mixed gender groups; from a group of couples to a multi-generational family; and from dedicated gamers to others who checked their competition at the door and were happy to have a good time. 

Even more surprisingly, the game worked equally well with men. To be clear, Persist is a very different game when play with mixed company. Each time, each group of the guys would learn something new. Sometimes sharing in Persist was met with laughter (“You seriously don’t know what a pap-smear is?!”). At other times, we were struck by a display of genuine empathy, as the men attentively listened to the real life challenges of women.

We immediately knew this was an important element of the game. People talk these days about echo chambers, where as a society we now socialize and consume information that is limited to our closely held beliefs and experiences, with no way to communicate with the “other side.” This can be especially when we participate in ladies-only venting sessions. Now, with Persist, we had a funny, raw, and educational solution. Why does this work? Humor.

The Launch

Our next chapter is about you—smart, ambitious, and dedicated women. 

We are looking for women who know, that while most days choosing to persist is not an option, persisting in style will always be preferred. You get up day after day to fight, clinging hard to your successes, no matter how small. You believe in empowering and drawing inspiration from other women. And, like us, you may also value the kind of catharsis that can only be found in some good old fashioned belly laughter served with fresh cocktails on the side. 

We have thought about you every step of the way in building our game. We see you in every detail—from our unique card deck, to how our box will look proudly displayed in your home. We have obsessed over the details for you, and we are confident you will love Persist the Game. 

We invite you join our community by pledging to our campaign. We’re so glad you’re here!

Risks and challenges

There is lots that can go wrong in getting a prototype production-ready; however, we are working with a reputable manufacture, Ad Magic, that has a strong reputation in the industry. To further mitigate this risk, we paid a significant price to order a single unit from the country of origin, to confirm the quality in full production would meet our standards, and to ensure we were fully transparent in our marketing.

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    Pledge $25 or more About $25

    First to the Party | Pioneer Persister

    Includes: 1 professionally printed game.
    This pledge is for our most dedicated, enthusiastic persisters! You have been our cheerleaders since day 1. You have likely participated in our betas and have provided critical feedback along the way. We wouldn’t be here without you -- and we can’t wait to get this game in your hands! Hurry as quantities are limited!

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    Pledge $30 or more About $30

    Let’s Soirée! | Promoter Persister

    Includes: 1 professionally printed game.
    This pledge is for the promoter persister that loves the product concept and wants to promote this experience and community! Regardless of your journey here, we are honored to have earned your pledge and we cannot wait to get this game in your hands, so you can start hosting Persist Soirée’s. Welcome to our Persist community!

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    Pledge $85 or more About $85

    Soirée Sponsor | Gifter Persister

    Includes: 2 professionally printed games + 2 custom gift bags + free shipping.
    This pledge option is reserved for the persister who instantly thought of a woman (or two) who exudes boundless ambition and loves to connect with her friends in a meaningful way. You know she will enjoy this game. The Gifter Persister option also comes with two custom designed, reusable shopper bags with our Persist the Game logo and a custom drawing plucked right from one of our game cards! This is a great option for anyone looking to start holiday shopping early.

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    Pledge $125 or more About $125

    Guest of Honor | Power Pump Persister

    Includes: 1 professionally printed game + 1 exclusive screen printed poster + 1 custom gift bag + free shipping.
    This option is reserved for those who truly believe in our vision, beyond just our first product. You’ve likely read through our full content and felt inspired. Or you may know us personally and this is how you are generously choosing to show your support. When you pledge in our highest tier - you are giving us a virtual fist pump (we like to call it a “Power Pump”) and letting us know you not only are interested in purchasing and playing Persist, you are looking to be an enthusiastic member of our Persist the Game community. We are humbled and ecstatic to have you join our Persist community!

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    Pledge $175 or more About $175

    Super Soirée Sponsor | BFF Persister

    Includes: 5 professionally printed games + 5 custom gift bags + free shipping.
    We heard you Persisters! We are adding this option for those of you who instantly connect with everyone and couldn’t possibly shorten your gift list to only a few ambitious friends. The BFF Persister also comes with five custom designed, reusable shopper bags with our Persist the Game logo and custom drawing plucked right from one of our game cards! This is a great option for anyone looking to start holiday shopping early.

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    Pledge $1,000 or more About $1,000

    Co-Ed Party Package | Partner Persister

    Includes: 1 professionally printed game + 1 customized and signed screen printed poster + 1 custom gift bag + free shipping.
    With this reward we want to recognize our allies. The one’s who let us be heard in meetings, participate in the “womanly” chores, play Persist the Game to learn more about pap smears and march in our support. You are very special and we need more of you sprinkled everywhere. In honor of your importance, we are offering up the talent of our Creative visionary – Joey Ekloff to help design and draw YOUR vision of Persistence on a screen printed poster.

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