Big Hellos from GenQ
First, I (Jake) want to apologize for being silent these last couple of weeks. I came back from International Quilt Market in Kansas City, Missouri, to a family emergency and had to leave two days later for Colorado to care for my parents. They had no Internet (how did we survive before the Internet?), and yes, they are okay. I just got back home and I'm finally catching up.
So, that aside, let us declare that Market was an incredible success for Generation Q Magazine! We could not have asked for a better experience or better people to have helping us. Let's give you a look see to what you helped us to do:
The booth was set up on Wednesday the week of Market. Thursday we conducted our first SchoolHouse presentation. SchoolHouse is a series of short lectures, seminars or sales pitches that are given for free to the attending quilt shop owners and other industry peeps. The purpose is to help shop owners better their business. We decided to do a presentation about one of our favorite tools: Pinterest. (If you haven't discovered Pinterest yet, you'll find info about it in the debut issue of GenQ!) We were scheduled during the last time slot of the day, when many attendees have already left to have a well-earned margarita. So we had very low expectations for attendance. Also, it was the first time we'd worked with a PowerPoint presentation, and we had high expectations for trouble there. Can we just say that our room was packed, standing-room only?!?! And, the PowerPoint went perfectly. And, Jake managed to not fall, get sick or sweat too badly. It was perfect and our audience seemed to appreciate learning about this fabulous form of social media. Our goal was to establish GenQ as an info resource for our industry, and we think we were able to do this.
Market officially opened on Friday and from the first hour, our booth welcomed a steady flow of interested people. Our theme was the apartment set from the movie, Breakfast at Tiffany's, complete with a cast iron bathtub couch and (see pic). We handed out or sold about 1,700 copies of the freshly minted GenQ, took orders for more from quilt shop owners and secured advertising support. It was non-stop the entire three days, but we were prepared for it. The adrenaline rush was also non-stop and wherever we turned, there was praise for the magazine and for our work in bringing it together.
Each of us literally cried when we held the first issue in our hands. (Yes, we're all a bunch of mushies.) What got the most raves was GenQ's size. It's 7" by 9", about iPad size, and we did this to make it as reading-friendly as possible. We wanted a mag that could be thrown into a purse or sewing basket and read at leisure. And that's what we got. Then, having the incredibly talented and gorgeous Amy and David Butler on our cover also helped. Amy was thrilled with their coverage. (Jake here: She told me that the feature article Melissa wrote about them was the BEST she'd ever read! Yep, that's my girl!) Our contributors offered a wonderful group of quilts and projects and they got some great exposure. Designers were clamoring to have us use their talents in future issues and we were overwhelmed by the affirmations.
There were some miracles and deep kindnesses that came our way too. Our quilts were late getting to the booth, so Julie Herman (Jaybird Quilts) insisted on loaning us a few of hers so our walls would not be naked. Volunteers came to man our booth, on their own time and money. Rashida Coleman-Hale, Lisa Sipes and Jan Peoples spent lots of time helping us, as did our main team: Scott Hansen-Community Editor, Megan Dougherty-Creative Director, Tech Editor Vicki Tymczyszyn, Kitten Wrangler Tracy Mooney (more on that title later), Bev Mabry AKA Stashy Gallore, Stephanie Thompson-Chauffeur Extraordinaire and Beth Thompson AKA The Hands. Our booth neighbors, Indygo Junction, loaned us S-hooks and ladders 'cuz we didn't know we'd need them. And too many other moments of generosity and support to list here.
None of this would have been possible without YOUR help! The pledges you made to us funded this effort and got our business off of the ground. We could not have done this as effectively and quickly without your support.
So now we get to do for you. The debut issues are supposed to land at Jake's doorstep this week. Starting this weekend, we'll be mailing out all of the bribes to you. In the next 24 hours, you'll receive a request for contact information from us. Please send it back in ASAP. We have to make labels and arrange for shipping boxes and envelopes. We want to get this goodies out to you as quickly as possible.
If you are interested in additional copies, for whatever reason, contact Jake directly and she'll work with you. Her email is firstname.lastname@example.org.
And remember, GenQ is a community, first and foremost. We're here for each other. Please let us know what we can do to help all of you? Life works so much better when we support each other.
Many quilted hugs,
Jake, Melissa, Megan, Scott, Vicki and Tracy