Caffeine's a fickle drug: One size does not fit all. More isn't always better. Here's what happens when you flip the caffeine switch. Read more
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About this project
Caffeine came without instructions... this is the missing manual
Featuring coffee, tea, chocolate, soda, energy drinks, medicine, and more
What happens when you flip the caffeine switch? Caffeine's a psychoactive drug that buzzes through our bodies, brains, and social world. It's legal for every age group. Caffeine's at its highest consumption rate in history. So what's caffeine doing to you?
Caffeine's far more complex than most of us realize. This is my ninth book, and it began with a simple question: What is caffeine doing to me? But I couldn't find the answer in one place. So I've written the only current book to come along in ten years.
Brimming with colorful graphics, this book covers caffeine's benefits, risks, and effects on all of us – from infants to the elderly, to pregnant women and athletes. It tackles medical research, and profiles coffee, tea, chocolate, sodas, medicines, and amped up products like 5-Hour Energy, Red Bull, and even caffeinated Cracker Jacks (Cracker Jack'd). Plus, bonus recipes let you punch up your caffeine, in amounts that are just right for you.
Caffeine and You really is about you: Caffeine's effects vary from person to person. And low doses are very different from high doses. It's a drug that's considered safe – in most cases – but genes, gender, age and other factors make a difference. And caffeine may even be changing our brains.
Why fund this book?
1. Caffeine is a tool for the modern human – but it came without instructions. Give our species the manual we've been missing!
2. Reward yourself: My tasty handmade rewards will make you happier than a room full of rainbows and puppies. And if that's not enough, there's more...
3. Help change the way authors write books
Traditional publishing puts a wall between author and designer. The finished manuscript goes to the designer after editing. So graphics are like add-ons. The designer and author never meet, let alone collaborate.
Kickstarter backers can change this. This project breaks tradition: the author and designer are creating the book simultaneously – as it's being written. By collaborating, I can use half the words, and get twice the impact. Take a look at this infographic...
See what I mean? Data can be boring, but images "click" – and stick!
OPEN WIDE for Tasty Rewards!
Biscotti, sea salts, spice blends, and syrups – yum! This small-batch book comes with small-batch treats, all made with coffee, tea or chocolate. You won't find them in stores: I've created them exclusively for my Kickstarter backers, and I handmake them with love and care just before shipping. Find out more about these rewards here.
Risks and challenges
My first eight books gave me experience in traditional publishing. Now, I'm eager to make my own small-batch, artisanal book. "Caffeine and You" is almost ready for editing and final infographics. There's no real risk to backers: the book will be printed and delivered. My biggest risk is keeping within projected page count; I may need to cut or edit – a normal challenge I've been through many times (gritting my teeth sometimes but always successful in the end). One other risk with all projects: delayed delivery. Extreme events and acts of god can interfere with production and fulfillment. So can mundane events, like printing hiccups, and not enough time in the day (even with caffeine!). C'est la vie. But if the project's funded, the book *will* be published and delivered.
AND the biggest Kickstarter risk: not enough backers to fund this project. So please become a collaborative publisher: If the funding goal is exceeded, the extra money will go into design, with more original graphics and infographics, meaning increased page count. Done right, a picture really does say a thousand words. Yay!Learn about accountability on Kickstarter
Yes! I've decided to publish it online, as a free condensed version, at CaffeineAndYou.com. I'm passionate about the subject and want to share everything I've learned, plus regular updates in my blog. So please help support the free book by visiting CaffeineAndYou.com.
Traditional publishers face challenges, especially these days. I have a total cover-to-cover plan for this book. It needs to be readable, but not overwhelming. So I've distilled the content, and every page is important. I'd rather not compromise in content, scope, or design. With your generous backing, I won't have to, and we'll all get a hip, handy, and truly honest guide to the world's most influential drug. I've always told my publishers: I want to make this the best book it can possibly be. To my Kickstarter publishers, I make that same promise. I believe that when people have complete information, they're able to make smart decisions about their lives, their bodies, and in this case, even their brains.
YES! There are excerpts at http://CaffeineAndYou.com, under the EXCERPTS tab. There are also SAMPLE RECIPES.
Pledge $1 or more
Redeem Now! CAFFEINE TWACTS (Tweetable Facts). Tweet a TWACT today (from the LINKS list at left) and share the buzz. TWACTS contain handy tips and connect others to this project. After funding, I'll send thanks+5 new TWACTS. Yay!Estimated delivery:
Pledge $5 or more
Pocket-Guide-to-Caffeine. A PDF to print, cut & carry. Lists caffeine mg per drink, from latte to chai, Mountain Dew to Monster, etc.Estimated delivery:
Pledge $25 or more
GOOD BUZZ: The groovy limited edition Caffeine and You book (includes bonus recipes) and my uplifting thanks.Estimated delivery:Ships anywhere in the world
Pledge $35 or more
CO-PUBLISHER'S PACKAGE: The book with YOU named as a Caffeinated Co-Publisher in the book, inscribed with thanks by me + Pocket Guide + TWACTS + My Secret Mock-Frappuccino RecipeEstimated delivery:Ships anywhere in the world
Pledge $35 or more
4 backers Limited (46 left of 50)
FREEBIE EARLY BIRD Bonus: MACHO NACHOS + CO-PUBLISHER'S PACKAGE: A free hardback copy of my book Macho Nachos + the Co-Publisher's Caffeine and You Package + huge thanks for being an early backerEstimated delivery:Ships anywhere in the world
Pledge $45 or more
SPICY BUZZ: Your choice of 5 Handmade Sea Salt & Spice Blends + the Co-Publisher's Package. (See the Tasty Rewards LINK at left. Choices include Matcha Sea Salt, Campfire Coffee Seasoning and more.)Estimated delivery:Ships anywhere in the world
Pledge $50 or more
SWEET 'n' SPICY SAMPLER: All 3 Syrups + your choice of 5 Handmade Sea Salt & Spice Blends + the Co-Publisher's Package. (See the Tasty Rewards LINK at left.)Estimated delivery:Only ships to: United States
Pledge $55 or more
NIBBLER's BUZZ: 2 dozen Matcha Shortbread or Nibby Joe Cookies (or a mix) + 1 syrup of your choice + the Co-Publisher's PackageEstimated delivery:Only ships to: United States
Pledge $75 or more
2 backers Limited (48 left of 50)
THE BIG BUZZ: The Sweetest Deal of All. My fresh-baked biscotti, syrups, and spice blends all handmade using coffee, tea, and chocolate + the Co-Publisher's Package, with grateful vibrations. (See the Tasty Rewards LINK at left)Estimated delivery:Only ships to: United States
Pledge $400 or more
2 backers Limited (10 left of 12)
TOTALLY BUZZED: PARTY, SCHWAG BAGS 'n' BOOKS! Wow!
I'll host a caffeine-tasting party in your home with Schwag Bags containing the book, caffeine-product samples, and my handmade spice blends, sea salts, and baked goods for 6-8 persons, in the Austin/Central Texas area. A buzzy brunch or early evening event.Estimated delivery:Only ships to: United States
- (60 days)