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Animated Lure is a mechanized, self-propelling fishing lure that is electronically programmed to swim like a real fish.
Animated Lure is a mechanized, self-propelling fishing lure that is electronically programmed to swim like a real fish.
130 backers pledged $22,041 to help bring this project to life.
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Animated Lure – Bringing Fishing to Life

$22,041

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This is the initial launch of our product so we are pulling out all the stops. Whether you consider it a sport, a hobby, or a pastime, we are ultimately trying to revolutionize fishing. We feel this is the step in the right direction. We are throwing down the gauntlet and challenging the rest of the industry to meet high standards—to integrate modern technology with a timeless practice and beautiful art.

Picture it: you're a dad and you like to fish. You happen to have a child who also likes to fish, or you are just out with the guys on the lake having a good time. This is the making of a beautiful outing in the tradition of a cherished pastime. Yet, fishing can get boring and ineffective with lifeless bait. It also doesn't help that you have to keep moving the rod all the time to give the bait the appearance of movement. But why settle for an illusion when you can have the real thing?

That's where Animated Lure comes in—a self-propelling lure that takes care of the tedious work for you. You can use that valuable time to bond. After all, fishing is often meant to be a social experience. It can enhance the professional fisherman's experience, too. Whatever your situation, your focus should be about catching big game, not bobbing the rod up and down and casting the line over and over again.

Without going into the finer details of how it works (we do have a patent pending; refer to the FAQ for more info on that), suffice it to say that we've done extensive research over multiple years of trial and error and have concluded that there's nothing like Animated Lure on the market. Sure, there are "lures" that shake and vibrate—but cellphones can do that, too. They’re nothing special. Fishing bait deserves something more sophisticated - something geared specifically towards the art of fishing. With Animated Lure, our aim is to create a truly lifelike fishing lure at an affordable price, enabling us to bring fishing to life.

What you see in the video is one of our earlier prototypes. Think of it as a proof of concept—we wanted to demonstrate the feasibility of this product. Now that we have a foundation, we just need your help to make the little guy in the video become bigger, better, and more elegant with taking it to the market.

 We decided to have a launch party so we can show our gratitude to those who are able to give us a chance. We want to build a close community of individuals that want to see fishing brought to life. One of the ways to do that is to have an annual celebration that looks back on the accomplishments of the past year and announces the aspirations of the year to come.

We truly hold these words to be self-evident and try our best as individuals and a company to uphold them:

“Do not be content with showing friendship in words alone, let your heart burn with loving kindness for all who may cross your path.”

Our launch party will be in Dallas, Texas, but in future years, we might have our annual celebration in different cities! Our goal is to always have our party in March. For our first party this year, we are going to have it on March 19th. The party will start at 7:30 and go until midnight.

Monday, March 21st – product sales begins  (Products can be bought at animatedlure.com

  • Early Bird Special - receive it a week before anyone else in the market!
  • Super Early Bird Special - receive it two weeks before anyone else in the market! 
  • Shipping - Additional import duty or VAT may apply at time of delivery.

Risks and challenges

Risk

The main risk that we are worried about is the product might lure things other than fish, such as birds, turtles, and other natural predators. We are worried that if the product works too well and catches too many fish, then it might damage the ecosystem. Therefore, we suggest using Animated Lure in moderation and following State limits of how many fish you can catch a day. We don’t want to hurt the world we live in by overfishing. The art of fishing is something we cherish and want to pass it down to future generations.

Challenges

We have many ideas that we want to push forward, but we don’t have the resources to hire our lead engineer. If we are able to hit our goal, we would be able to put out a new fishing skin every two weeks once we launch (by skin, we mean a type of fish). We can do free firmware updates that can give your Animated Lure different swimming patterns to choose from. We can’t fully tip our hand, but with being on our listserv you will have access to information prior to going public and rights to pre-order new line of products. That is why our top-tier donors are going to be able to get the product before it goes on the market—so they can test it and tell us how they like it. Naturally, you are the people we want testing out our product because we know you are truly passionate about fishing.

_______________________________________________________

Special Thanks:

Prototype 6v2 Video part 2

"Babylon" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Prototype 3v8 Video

"Mystic Force" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    A thank-you letter with handwritten signatures from our team and eternal gratitude for supporting us! You will also receive access to watch our launch party and obtain new updates via listserv.

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  2. Select this reward

    Pledge US$ 15 or more About US$ 15

    You'll get a limited edition t-shirt that states that you were one of the first people to contribute to us on Kickstarter!

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States!)

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  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    Early Bird Special! – receive it a week before anyone else in the Market!

    The Main Thing: One Animated Lure

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States!)

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    53 backers
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  4. Select this reward

    Pledge US$ 35 or more About US$ 35

    Early Bird Special! - A 5-dollar saving!

    You will get one Animated Lure and one limited edition t-shirt.

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States!)

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    13 backers
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  5. Select this reward

    Pledge US$ 50 or more About US$ 50

    Early Bird Special! - A 15-dollar saving!

    You will receive two Animated Lures and a limited edition t-shirt.

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States!)

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    28 backers
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  6. Select this reward

    Pledge US$ 75 or more About US$ 75

    Early Bird Special! - A 45-dollar saving!

    You will receive three Animated Lures, two limited edition shirts and a limited edition hat.

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States!)

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    15 backers
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  7. Select this reward

    Pledge US$ 250 or more About US$ 250

    Bundle Deal!!!

    Super Early Bird Special - receive it two weeks before anyone else in the Market!

    You will receive:

    • Five Animated Lures
    • Three limited edition shirts
    • Two limited edition hats
    • A special mug
    • A personalized thank-you letter

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States and Canada!)

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    0 backers
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  8. Select this reward

    Pledge US$ 500 or more About US$ 500

    For the next five years, we will also give you one newly designed Animated Lure before it is released to the market so you can test it out and tell us what you think of it via a survey.

    You also will receive:

    • Ten Animated Lures with your name engraved on the floaters
    (You can mix and match the names engraved - great as gifts)
    • Five limited edition shirts
    • Four limited edition hats
    • Two special mugs
    • A personalized thank-you letter
    • Super Early Bird Special!

    In addition, we will post a video on our website thanking you by name for donating—which will always stay posted on our site—and have your named placed on a plaque on our office wall.

    You will also receive access to watch our launch party and obtain new updates via listserv.

    (Shipping is free to everyone in the United States, Canada, Australia and European Union!)

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    0 backers
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  9. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Contender

    Everything the $500 pledge will net you—plus, we will personally Skype video call you once a year for the next five years to talk to you, get to know more about you and receive feedback about what you think about our product. For the next ten years, we will give you one of our newly designed Animated Lures before it is released to the market. Furthermore, you will be invited to come to our launch party every year.

    (Shipping is free to everyone in the United States, Canada, Australia and European Union!)

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  10. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    Heroic

    Everything the $500 pledge will net you— plus, we will fly to have dinner with you once to personally thank you and discuss the future of Animated Lure. After that, we will be Skyping with you for the next fifteen years to catch up, and keep you abreast about what we have going on with the future of Animated Lure, and get your thoughts on the product. We will give you a free newly designed Animated Lure each year for fifteen years before it is released to the market. You and a plus-one will be invited to come to our launch party every year, and we will give you both a tour of our office.

    (Shipping is free to everyone in the United States, Canada, Australia and European Union!)

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    0 backers
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  11. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    Legendary

    Everything the $500 pledge will net you —plus, we will go on a fishing trip with you once a year, every year, until you can't fish anymore. In addition, our on first visit, we will have dinner with you to personally thank you and discuss the future of Animated Lure. We will also annually give one newly designed Animated Lure before it is released to the market until you can't fish anymore. Furthermore, you and your family will be given a tour of our office and invited to attend our annual launch party where you will have the opportunity to come on stage and be asked a few questions about what you think of the product.

    (Shipping is free to everyone in the World!)

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Funding period

- (32 days)