Road danger in Britain not only kills and injures over 16,000 kids every year, but its air pollution poisons millions more.
If you want change for the better, please give whatever you can to help fund the documentary STOP KILLING OUR CHILDREN.
STOP KILLING OUR CHILDREN will put a spotlight on the institutionalised apathy towards road deaths that sees 24,000 people killed or seriously injured every year on British roads.
Together we change the world
In the early 1970s, a Dutch TV documentary highlighted how cars were severely hampering their children’s lives. It galvanised public opinion and helped fuel a people-powered movement that transformed the country - their policies on road danger reduction are now the envy of the world.
With your help, we can help do the same here in Britain.
"The city is where people come to work, raise families, walk in the evening. It is not a traffic corridor" John Norquist
We know what it takes to build healthy and safe cities; there's an abundance of wisdom and experience out there. The reason we tolerate the child deaths, air pollution and huge financial burden caused by motorised traffic isn't a lack of knowledge - it's a shameful lack of political will.
A rational approach to road danger reduction isn’t just about stopping the death of children, it’s about helping them to thrive. Odense is the third-largest city in Denmark and yet 81% of children ride to school, generally without their parents. Here in Britain, it’s less than 2%.
Support our film and together we can help make a change.
Help us make the film STOP KILLING OUR CHILDREN
The subject of road danger reduction is broad, but we will focus specifically on the experience of children – particularly as this was what made the Dutch documentary in the early 1970s so effective.
We will look to include:
- An explanation of what road danger is - not just the deaths and injuries caused directly by motorised traffic, but the associated air pollution, noise, loss of independence, sedentary lifestyles etc
- Interviews with children about their experience of living near roads – particularly those from socially deprived areas
- Footage taken from bodycams worn by young children to show what it’s like for kids to negotiate busy roads
- Air monitoring equipment worn by young kids to demonstrate the health effects of being around busy traffic when you are short
- Interviews with the kids feature in the early 1970s Dutch film as many will now have kids of their own – children who will have benefited from road far less dangerous than those their parents had to endure
- Interviews with parents in Britain whose children have been killed on the roads. Interviews with relevant agencies (eg. police, parents, teachers, doctors, politicians, road danger reduction charities, protest groups…here and in the Netherlands.
- Film juxtaposing dangerous roads in Britain with those in the Netherlands that have been re-engineered to minimise road danger
Most importantly, we want our film to show that a systematic approach to road danger reduction is to the benefit of all - whatever their age and however they travel.
In the same way that public opinion has forced politicians to get tough on plastic pollution, our film will demand that we stop killing our children on the roads.
It’s going to be a challenge, but as Dutch politicians discovered in the 1970s, people power is unstoppable.
Please give whatever you can to help make this important documentary.
Risks and challenges
We will work with an experienced camera operator and editor to make the film as engaging as possible so it reaches as broad an audience as possible. We have form where creating a buzz is concerned. Our previous projects include a pop-up inflatable zebra crossing to highlight the need for safe crossing outside schools.
The story was featured in many newspapers and on radio, television and social media reaching an audience of millions. We want STOP KILLING OUR CHILDREN to be even more successful. We will, of course, offer the film to television networks, but the project is all about people power - our plan is to use social media and platforms such as YouTube to send a message that road danger isn't something we need tolerate,Learn about accountability on Kickstarter
- (30 days)