The Vision of Margins Wine
Margins Wine wants to create spectacular wines using grapes from as many underrepresented regions and varietals as possible. We want to be a part of the growing movement in California to make wines from sustainably farmed vineyards with little to no additives, showcasing the vineyards they came from.
Much like people living on the “margins of society,” vineyards can be outcasts too. Most consumers of wine are only familiar with a handful of grapegrowing regions and types of wine. Margins Wine wants to draw attention to grape varietals, regions, and vineyards throughout northern and central California that find themselves on the margins without the recognition they deserve.
But in order to accomplish these goals, we need your help with funds to purchase some supplies--most importantly our first ever grapes! The debut vineyard was carefully selected for its unique location, stellar fruit, and fascinating history. We can't wait to reveal its identity!
In the event that this project overfunds, we will put those contributions toward purchasing grapes and other essential supplies for the following year. Anything and everything helps!
What We Do Differently
Like most anything with an origin, wine grapes are a product of their environment: climate, soil, resident bugs. Yet the majority of wines are made using processes that seem to cover up all sense of place in the wine. We want to bring nature back into what has for centuries been a natural process, putting our high-tech tools away and giving the wine a chance to showcase itself before we go about trying to "fix" it, despite there being nothing wrong.
An unbelievable number of additives are routinely used in commercial winemaking to make the process more predictable: red color enhancement, commercial yeast strains engineered to produce specific aromatics, and a slew of others.
What’s wrong with that? Why, you end up with almost the same wine every year. It’s an inaccurate representation of what is really going on in the vineyard. You would probably be disturbed by a supermarket full of identical fruit. Why should wine be any different?
Integration of Community, Career, and Lifestyle
Margins seeks to investigate the relationship between lifestyle and craftsmanship of wine. Crafting wines with true sense of place is a commitment. It means that the concept of sense of place must be important to the crafter--not only in the making of wines, but in all areas of life. It means prioritizing taking the time to go outside and explore what is there, establishing a connection, and reflecting that connection back through work, play, and relationships.
Incorporating the talents of our friends and community members is key. Instead of paying companies to provide services, we first turn to the gifted people in our midst to see if we can have our needs met locally. We have already had so much support for this project from our community, and it's only the beginning!
A huge thanks to the following individuals for helping to get this project off the ground:
Gaby Kovacich for video editing
Zack Mikalonis for music (http://zackmikalonis.bandcamp.com)
Michael Phillips for photography (http://www.photography-mp.com)
Buddy Whisler for graphic design
Who's Behind Margins Wine?
Megan Bell, creator of Margins Wine, is a winemaker living and working in the Santa Cruz Mountains. After completing her BS in Viticulture and Enology from UC Davis, she has worked in wineries and vineyards in Napa, Oregon, New Zealand, and France. Last year she returned to California with the hopes of growing some roots and finding her place in the vast wine industry.
Roger Sanford, advisory board member and Margins media producer, is a former CEO and lead of CEO Wingmen. Holder of 5 patents, his innovative problem solving skills have helped start-ups, Fortune 500 companies and companies who became Fortune 500. As an independent consultant he spent the last decade helping companies expand their word of mouth and their brand, launched new brands, re-engineered existing brands, and helped CEO’s find their vision.
Risks and challenges
I am still in the process of getting one of my permits approved. I don't foresee any challenges with that, but I want to be transparent.Learn about accountability on Kickstarter
- (40 days)