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Canada's first plant-based ice cream scoop truck is ready for a shop of its own! Serving ice cream, baked desserts, and coffee.
Canada's first plant-based ice cream scoop truck is ready for a shop of its own! Serving ice cream, baked desserts, and coffee.
168 backers pledged CA$ 22,337 to help bring this project to life.

About

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CA$ 22,337

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I'm Naomi, the owner and operator of Say Hello Sweets, Vancouver's super cute and only plant-based ice cream truck. My passionate, heart forward business launched just in time for the summer in 2016 and I haven't looked back since. I am 100% dedicated to the longevity and continued growth of Say Hello Sweets, but I need your help to open a store front of my very own to streamline production.

​In the very beginning, the ice cream had a very important purpose: help get Babycakes back to great health. 

Babycakes is a love-able, huggable, staffordshire terrier mix who needed $urgery after rupturing her knee. I decided to try my hand at making ice cream for the first time ever and hosted a pop up, offering frozen treats by donation to fundraise.

Even after Babycakes was well on the road to recovery, requests continued for my refreshing treats. I took it as a sign that Babycakes & I should attend ice cream school in Pennsylvania. Babycakes was denied admission, not having passed her physical, but I enrolled. Upon returning back home to Vancouver after completing the course, I perfected my recipes and transformed a rundown truck (with help from a few generous and skilled friends and my partner) into an awesome mobile kitchen.

I handcraft the ice cream in small batches, with each flavour being deeply considered so it stands confidently on the menu. Expect balanced, creamy & rich flavours, skillfully crafted from a blend of coconut milk, in house made cashew milk, organic agave nectar & other all-natural ingredients. 

 

After two successful seasons with the ice cream truck, I am ready for a brick and mortar shop of my own! I currently share a commercial kitchen with many other local and talented food producers, but Say Hello Sweets is bursting at the seams and is ready for a bigger space to call home. 

More production space would allow me to offer more exotic flavors of ice cream and to bring my other creative ideas into reality, as well as get Say Hello products into more local niche markets.

Slice of ice cream pie served at a pop up!
Slice of ice cream pie served at a pop up!

I have hosted multiple pop-ups that were very successful. These pop-ups, hosted in established existing retail shops, have allowed me to gauge public interest, while introducing new products. The incredible response and positive feed back has given me key insights into taking on a shop of my own.  

I am so excited about being able to bring even more delicious plant-based desserts to Vancouver. This new space would also allow me to host classes with guest instructors/speakers, and can serve as a pop up space for other plant based startups to test the waters with their creations. It is important to me that the space fosters community and supports other local plant based food producers.  

This is a big step to take for my business but I know it will be well worth it. 

What is the money for?

I have my eye on a space in Metro Vancouver, that has ample kitchen production space and a quaint, bright street level shop. The street gets high foot traffic and is on a major bus route. It already feels like home. But I need your help to get it!

I am raising funds for all aspects of the move and construction of the new space as well as some key pieces of equipment to allow for efficient production. Specifically, I estimate:

  • Walk in freezer: $15,000
  • Walk in fridge: $10,000 
  • Blast freezer: $8, 000 
  • Scoop freezer: $10,000  
  • Dispensing door (for filling pints): $5,000 
  • Electrical/plumbing: $2,100 
  • Permitting and fees: $750 
  • Shelves and tables: $2,000 
  • Signage: $1000 
  • Moving: $1,000 
  • Interior decor: $1,000 
  • Packaging for wholesale: $2,800 

I have been so grateful for the love & support of repeat customers and fans throughout this journey so far, and I am so excited to see Say Hello Sweets grow to the next level. I need your help to make Say Hello Sweets dessert shop a reality!

Rewards for you!

I am thrilled to offer some sweet rewards for your support, from local artist-designed patches & clothing to free ice cream for life. Here are some highlights; check the sidebar for full descriptions.

Postcards and Giftcards
Postcards and Giftcards

 

          
Fill your freezer with delicious pints!
Fill your freezer with delicious pints!

 

 

Chocolate bar tote bag
Chocolate bar tote bag

 

Toasted marshmallow t-shirt
Toasted marshmallow t-shirt

 

Cozy pullover sweater
Cozy pullover sweater
Book the truck for your event!
Book the truck for your event!

 

   
Lifetime supply of treats for you & your pals!
Lifetime supply of treats for you & your pals!

 

Add on ANY of our rewards, not just the yummy treats!
Add on ANY of our rewards, not just the yummy treats!

I've put together a Sides/Add-On's system that will allow you to customize your order with me and get exactly what you're looking for.

To purchase a Sides/Add-On, manually add the amount for it to your base pledge. After the Kickstarter ends, you'll receive a survey through Backerkit which will allow you to select the Side/Add-On you'd like. 

*Sides/Add-On's can be used for any of our rewards, not just the treats. So go ahead and add a patch or a t-shirt too!

Here's what I'm hoping to accomplish:

Increase Production and Distribution: I would love to stock pints of ice cream in more small local grocers close to you. In order to do this I need to bring the cost of production down so that I can afford the retailer margins (usually 30%-40%). To do this I need to buy the ingredients in larger quantities, as well as get a few new pieces of machinery that will speed up production.

Develop New Products: I have a long list of delicious desserts that I want to create. Most of these require a lot of time spent recipe testing until they are perfect. It has always been my plan to expand beyond ice cream!

Open a store front: Visitors to the truck are constantly asking if I have a store front. This is my ultimate goal and I know the time is right. The store front would be a dessert only restaurant. In addition to ice cream, imagine double chocolate and raspberry torte, creme brûlée, cheesecake and so much more. All the offerings will be of the highest quality and will be 100% plant-based. 

Base Goal $22,000

If this goal is reached, I will be able to increase production, re-design packaging and develop new products. 

Ultimate Goal $50, 000

Reaching this goal will allow me to open a store front of my own! 

 

 

 

Risks and challenges

Risks and challenges

Opening a shop would definitely be the riskiest move for the business to date, but I feel fully prepared to meet the challenges. With any new expansion project there are bound to be unexpected delays and costs. I have taken that into account in the budgeting.

I have hosted multiple pop ups that were very successful. These pop ups, hosted in established existing retail shops, have allowed me to gauge public interest, while introducing new products. The incredible response and positive feed back has given me key insights into taking on a shop of my own.

My biggest anticipated challenge is making sure that existing customers know about our move and that new customers can easily find us. To address this we have a full PR campaign lined up, with physical, digital, and relationship-based strategies for getting the word out starting immediately and repeating the message until I can open the doors at a brick & mortar location. A store front will increase brand awareness and accessibility to product.

In terms of permitting, I have done as much research as possible ahead of time, communicating with the city permitting offices to insure that my plans will be approved.

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.78

    JOIN THE CONVERSATION

    Say a warm Hello and give me a kickstart with a vote of support with a $1 pledge. You receive a warm smile, get to participate in comments, backer updates, and suggest rewards you wish we had. Your name will be proudly added to the supporters list at the end of the campaign.

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    Pledge CA$ 5 or more About $4

    CHARACTER BUTTON

    A random cute character button you can wear proudly in support of Say Hello!

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    Pledge CA$ 10 or more About $8

    PINT OF ICE CREAM

    Take home a pint of your favourite flavour!

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    24 backers
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  4. Select this reward

    Pledge CA$ 15 or more About $12

    ICE CREAM SANDWICH FLIGHT

    3 made to order ice cream sandwiches. Choose the cookies and the ice cream! Enjoy off the truck or in store.

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    12 backers
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  5. Select this reward

    Pledge CA$ 20 or more About $16

    CHARACTER BUTTONS

    Random set of cute character buttons that you can wear proudly in support of Say Hello, — get multiple sets and we promise you get all different characters.

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  6. Select this reward

    Pledge CA$ 25 or more About $20

    PINT PLUS A PATCH

    A pint of any flavour of ice cream in store or from the truck, plus a patch!

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    11 backers
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  7. Select this reward

    Pledge CA$ 30 or more About $23

    GIFT CARD plus a treat

    A $30 gift card plus an additional $5 treat of your choice (no cash value, redeemable in store, online or at the truck).

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    19 backers
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  8. Select this reward

    Pledge CA$ 35 or more About $27

    CHOCOLATE BAR TOTE BAG

    Are you a huge fan of chocolate? Then this chocolate bar tote bag is for you.

    Don't need shipping? No problem. Just enter the total amount at the top under "Make a pledge without a reward". At the end of the campaign you will get a survey from Backerkit that will allow you to select the item.

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  9. Select this reward

    Pledge CA$ 48 or more About $38

    T-SHIRT

    A Say Hello T-shirt, custom designed by Graphic Design Studio!

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  10. Select this reward

    Pledge CA$ 50 or more About $39

    GIFT CARD plus a baby cake

    A $50 gift card! I will also make you a baby cake for you to share with a friend! The baby cake's serve 2-3 people. (no cash value, redeemable in store, online or at the truck).

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    10 backers
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  11. Select this reward

    Pledge CA$ 50 or more About $39

    ICE CREAM CAKE plus a pint

    A 9" ice cream cake custom made for you! Choose your favourite flavour combination and toppings. Plus, take home a pint!

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    27 backers
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  12. Select this reward

    Pledge CA$ 60 or more About $47

    SAMPLER PACK

    Pint 6 pack: pick any 6 flavours in store, online or at the truck!

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    11 backers
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  13. Select this reward

    Pledge CA$ 60 or more About $47

    A DOZEN ICE CREAM SANDWICHES

    A box filled with a dozen ice cream sandwiches, individually wrapped. Fill your freezer or share with friends.

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    6 backers
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  14. Select this reward

    Pledge CA$ 78 or more About $61

    PULLOVER SWEATSHIRT

    A soft & cozy Say Hello pullover sweatshirt, custom designed by Graphic Design Studio!

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  15. Select this reward

    Pledge CA$ 100 or more About $78

    GIFT CARD plus a beverage punch card

    A $100 gift card! Plus enjoy 10 beverages of your choice on us! (no cash value, redeemable in store, online or at the truck). I can split it up into as many as 5 gift cards, if you like!

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    8 backers
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  16. Select this reward

    Pledge CA$ 120 or more About $94

    ICE CREAM CLUB

    Fill your freezer/pint a month club! Get a voucher for 12 pints. Redeem them all at once or spread out the ice cream love, your choice.

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    9 backers
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  17. Select this reward

    Pledge CA$ 150 or more About $117

    SWAG BAG

    Get our chocolate bar tote bag, toasted marshmallow t-shirt and the lemon pullover sweater!

    Don't need shipping? No problem. Just enter the total amount at the top under "Make a pledge without a reward". At the end of the campaign you will get a survey from Backerkit that will allow you to select the items and your size.

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  18. Select this reward

    Pledge CA$ 450 or more About $352

    ICE CREAM SCHOOL

    Ice cream making party for up to three people! I will provide all the ingredients to make your dream flavor in our professional kitchen, and you'll get ice cream to take home the next day.

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  19. Select this reward

    Pledge CA$ 500 or more About $392

    GIFT CARD plus an ice cream pie

    A $500 gift card! Plus a custom ice cream pie! (no cash value, redeemable in store, online or at the truck). I can split it up into as many as 10 gift cards, if you like!

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    2 backers
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  20. Select this reward

    Pledge CA$ 750 or more About $587

    BOOK THE TRUCK for up to 60 guests

    Have the Say Hello truck cater your next event, whether it's a wedding, a birthday, staff appreciation day or just because! 2 hours of service time for up to 60 guests anywhere in Greater Vancouver. Fun!

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    1 backer
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  21. Select this reward

    Pledge CA$ 1,000 or more About $783

    BOOK THE TRUCK for up to 100 guests

    Have the Say Hello truck cater your next event, whether it's a wedding, a birthday, staff appreciation day or just because! 2 hours of service time for up to 100 guests anywhere in Greater Vancouver. Fun!

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  22. Select this reward

    Pledge CA$ 1,500 or more About $1,175

    BOOK THE TRUCK for up to 160 guests

    Have the Say Hello truck cater your next event, whether it's a wedding, a birthday, staff appreciation day or just because! 2 hours of service time for up to 160 guests anywhere in Greater Vancouver. Fun!

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    Limited 0 backers
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  23. Select this reward

    Pledge CA$ 10,000 or more About $7,831

    LIFETIME SUPPLY

    Any two ice cream menu items, so you can treat yourself and a friend when you visit the store (limit one visit per day during regular business days/hours)

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Funding period

- (30 days)