I'm Naomi, the owner and operator of Say Hello Sweets, Vancouver's super cute and only plant-based ice cream truck. My passionate, heart forward business launched just in time for the summer in 2016 and I haven't looked back since. I am 100% dedicated to the longevity and continued growth of Say Hello Sweets, but I need your help to open a store front of my very own to streamline production.
In the very beginning, the ice cream had a very important purpose: help get Babycakes back to great health.
Babycakes is a love-able, huggable, staffordshire terrier mix who needed $urgery after rupturing her knee. I decided to try my hand at making ice cream for the first time ever and hosted a pop up, offering frozen treats by donation to fundraise.
Even after Babycakes was well on the road to recovery, requests continued for my refreshing treats. I took it as a sign that Babycakes & I should attend ice cream school in Pennsylvania. Babycakes was denied admission, not having passed her physical, but I enrolled. Upon returning back home to Vancouver after completing the course, I perfected my recipes and transformed a rundown truck (with help from a few generous and skilled friends and my partner) into an awesome mobile kitchen.
I handcraft the ice cream in small batches, with each flavour being deeply considered so it stands confidently on the menu. Expect balanced, creamy & rich flavours, skillfully crafted from a blend of coconut milk, in house made cashew milk, organic agave nectar & other all-natural ingredients.
After two successful seasons with the ice cream truck, I am ready for a brick and mortar shop of my own! I currently share a commercial kitchen with many other local and talented food producers, but Say Hello Sweets is bursting at the seams and is ready for a bigger space to call home.
More production space would allow me to offer more exotic flavors of ice cream and to bring my other creative ideas into reality, as well as get Say Hello products into more local niche markets.
I have hosted multiple pop-ups that were very successful. These pop-ups, hosted in established existing retail shops, have allowed me to gauge public interest, while introducing new products. The incredible response and positive feed back has given me key insights into taking on a shop of my own.
I am so excited about being able to bring even more delicious plant-based desserts to Vancouver. This new space would also allow me to host classes with guest instructors/speakers, and can serve as a pop up space for other plant based startups to test the waters with their creations. It is important to me that the space fosters community and supports other local plant based food producers.
This is a big step to take for my business but I know it will be well worth it.
What is the money for?
I have my eye on a space in Metro Vancouver, that has ample kitchen production space and a quaint, bright street level shop. The street gets high foot traffic and is on a major bus route. It already feels like home. But I need your help to get it!
I am raising funds for all aspects of the move and construction of the new space as well as some key pieces of equipment to allow for efficient production. Specifically, I estimate:
- Walk in freezer: $15,000
- Walk in fridge: $10,000
- Blast freezer: $8, 000
- Scoop freezer: $10,000
- Dispensing door (for filling pints): $5,000
- Electrical/plumbing: $2,100
- Permitting and fees: $750
- Shelves and tables: $2,000
- Signage: $1000
- Moving: $1,000
- Interior decor: $1,000
- Packaging for wholesale: $2,800
I have been so grateful for the love & support of repeat customers and fans throughout this journey so far, and I am so excited to see Say Hello Sweets grow to the next level. I need your help to make Say Hello Sweets dessert shop a reality!
Rewards for you!
I am thrilled to offer some sweet rewards for your support, from local artist-designed patches & clothing to free ice cream for life. Here are some highlights; check the sidebar for full descriptions.
I've put together a Sides/Add-On's system that will allow you to customize your order with me and get exactly what you're looking for.
To purchase a Sides/Add-On, manually add the amount for it to your base pledge. After the Kickstarter ends, you'll receive a survey through Backerkit which will allow you to select the Side/Add-On you'd like.
*Sides/Add-On's can be used for any of our rewards, not just the treats. So go ahead and add a patch or a t-shirt too!
Here's what I'm hoping to accomplish:
Increase Production and Distribution: I would love to stock pints of ice cream in more small local grocers close to you. In order to do this I need to bring the cost of production down so that I can afford the retailer margins (usually 30%-40%). To do this I need to buy the ingredients in larger quantities, as well as get a few new pieces of machinery that will speed up production.
Develop New Products: I have a long list of delicious desserts that I want to create. Most of these require a lot of time spent recipe testing until they are perfect. It has always been my plan to expand beyond ice cream!
Open a store front: Visitors to the truck are constantly asking if I have a store front. This is my ultimate goal and I know the time is right. The store front would be a dessert only restaurant. In addition to ice cream, imagine double chocolate and raspberry torte, creme brûlée, cheesecake and so much more. All the offerings will be of the highest quality and will be 100% plant-based.
Base Goal $22,000
Ultimate Goal $50, 000
Risks and challenges
Risks and challenges
Opening a shop would definitely be the riskiest move for the business to date, but I feel fully prepared to meet the challenges. With any new expansion project there are bound to be unexpected delays and costs. I have taken that into account in the budgeting.
I have hosted multiple pop ups that were very successful. These pop ups, hosted in established existing retail shops, have allowed me to gauge public interest, while introducing new products. The incredible response and positive feed back has given me key insights into taking on a shop of my own.
My biggest anticipated challenge is making sure that existing customers know about our move and that new customers can easily find us. To address this we have a full PR campaign lined up, with physical, digital, and relationship-based strategies for getting the word out starting immediately and repeating the message until I can open the doors at a brick & mortar location. A store front will increase brand awareness and accessibility to product.
In terms of permitting, I have done as much research as possible ahead of time, communicating with the city permitting offices to insure that my plans will be approved.Learn about accountability on Kickstarter
- (30 days)