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Simply attach our little life hack to any USB cable once and the cable will plug in correctly the first time, every time.
Simply attach our little life hack to any USB cable once and the cable will plug in correctly the first time, every time.
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1,339 backers pledged $37,309 to help bring this project to life.

About

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$37,309

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The ryo adapter is an easy, cheap way to eliminate frustration and protect your technology investments. It's small, compact and adds virtually no bulk to your cables or devices. Simply attach it once and your cables can be plugged in.. BOTH ways.

Jamming a cable the wrong way into your computer, gaming console or charger can do costly damage to your cables and the USB ports of your expensive devices. A licensed lightning cable can cost upwards of $30 - at ryo tech, we understand that. 

To use the adapter, you won't have to buy expensive new cables that may or may not be as good as the ones that came with your device. The ryo adapter will work with all your existing cables, doesn't matter if you have an Android, iPhone, iPad, Windows phone, gaming mouse or a portable hard drive - the ryo adapter will protect them all.

Ryo adapters come in black and white to match your existing cables. Each pack of adapters contains two black adapters and one white adapter.

We have been working super hard for the last 5 months, 4 prototypes and countless coffees later we have come to Kickstarter for help to bring our little life hack to market.

These are the rewards you can get by backing us. We can't thank you enough for supporting us.

 We're still working on finalizing our major stretch goal and we will be releasing that next Monday, but we thought it would be cool to offer a neat little something to our backers in the meantime.

EXCLUSIVE KUSHI WALLPAPER FOR OUR BACKERS
EXCLUSIVE KUSHI WALLPAPER FOR OUR BACKERS
PROTOTYPING AND DEVELOPMENT
PROTOTYPING AND DEVELOPMENT

Using the same technology from the adapters, we have made some designer character flash drives that our Kickstarter backers can get as a reward.

 This is Kushi, ryo's mascot and a companion for backers of the project. Kushi is a flash drive that plugs in both ways and is cute all over. He even has different reactions on either side of his little robot face.

CONCEPT DRAWING :)
CONCEPT DRAWING :)

Every step along the development process, the ryo adapter was designed with the end user in mind.

  • The ryo adapter sits flush with your existing cables, minimizing it's profile. Simple and elegant.
  • You can also keep your cables neat and tidy with the ryo adapter's built-in cable keeper.
 
  • No matter how you pull your cable out, the ryo adapter will always stay attached to your cable and not stuck to your laptop or wall charger.

Help us by sharing the our project with your friends!

Your friends get annoyed at their cables too? Your friends would absolutely adore kushi?? Share our project with them, it would really help us out!

Julian is a product developer and entrepreneur in beautiful New Zealand, home to Middle Earth, while Kevin lives in the Poconos when he is not working his YouTube magic in New York. They share a love for retro video games, photography, and bizarre scientific discoveries (think Mind Blow).

The two came together and bonded over their contempt for the standard USB plug among other prominent and important first world problems, and have been passionately developing this campaign since.

Lori and Terry drive the backend functions of this project. Lori helps get our contracts drafted and looks after our patents and intellectual property whilst Terry does what accountants do; keeping the project on track with budgets and schedules.

Social Media:

Pop by to say hi and let us know how you're doing. If you have questions at any time, during or after the campaign, you can always reach us here too. Don't be shy!

- Facebook Page

- Twitter

We will be shipping out rewards to our backers in September 2015. Julian's extensive experience in global manufacturing and logistics will ensure that none of our supporters are left wondering what has happened to their order.

TIMELINE

  • April - Campaign ends.The funds raised will be used to work with our manufacturing partners to create our custom molds. Packaging designs will be drafted and revised, we will be posting the designs in our updates to get backer input
  • May - Buffer month. Packaging designs will be finalized. Testing then calibration and (CNC) adjustments made to molds; the fine tuning is why molds can take up to 60 days to be fully production ready
  • June - Our first production run of adapters and the internal memory units for Kushi will commence as soon as molds are finalized
  • July - Products will be sampled and tested as they are being manufactured and final QC will be done to the fully completed order
  • August - Sorting and packaging
  • September - Shipping time! You - our backers will be the first in the world to receive their ryo adapters!

We don't make promises we can't keep. We have given ourselves plenty of time to deal with any unexpected hiccups along the way and will comfortably be ready for shipping comes September. We might deliver early if things go to plan, but we certainly won't deliver late.

MEDIA PACK

For high resolution photos download our media pack via our dropbox link: Media Pack

Risks and challenges

We would like to think that all our bases are covered, but here are what we see as the challenges:

MANUFACTURING: The molds would need adjusting and tweaking through the initial stages of production. To minimize the possibility of any mishaps and delays, we have partnered with a world leading manufacturer who is highly experienced at creating specialist molds. We have also included 1 whole month extra in our delivery timeline as a buffer for calibrating the new molds.

FULFILMENT: Shipping a large amount of orders in a short period of time can often lead to unexpected issues and delays. Luckily, Julian has had plenty of experience dealing with all kinds of shipping problems. He has shipped out tens of thousands of orders in the short span of a few weeks and knows exactly how to deliver a large amount of orders to customers with very few setbacks.

Any support you give us brings us closer to our goal. We don't plan to repay your kindness by producing a sub-par product or delivering months later than promised.

We are so happy and grateful to take you guys along this exciting journey with us. You guys are the real MVPs :)

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    SHOW YOUR SUPPORT

    Thanks for contributing! Your name will go up on the backer wall on our website... FOREVER!

    You think our product is awesome and we think you are too.

    Note: ALL BACKERS WILL AUTOMATICALLY GET THIS REWARD

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  2. Select this reward

    Pledge $12 or more About $12

    EARLY BIRDS - One pack of ryo adapters (3 in each pack; 2 black, 1 white)

    You will NEVER have to be frustrated over your USBs again.

    Adapter pack MRSP - $18.99 USD

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    Limited 499 backers
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  3. Select this reward

    Pledge $15 or more About $15

    KICKSTARTER SPECIAL - 1 pack of ryo adapters (3 in each pack)

    - To order multiple packs, just add $15 for each extra pack you'd like

    Adapter pack MRSP - $18.99 USD

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  4. Select this reward

    Pledge $25 or more About $25

    PREMIUM - 1 pack of ryo adapters + 1 Kushi USB flash drive (8GB)

    Kushi may be adorable but most importantly, he is also reversible. You can't plug him in the wrong way, you just can't! That's definitely 2 upping any flash drive you're using right now.

    Adapter pack MRSP - $18.99 USD
    Kushi flash drive MRSP - $15.99 USD

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    391 backers
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  5. Select this reward

    Pledge $49 or more About $49

    DOUBLE UP - 2 packs of ryo adapters + 2 Kushi USB flash drives (8GB)

    Maybe you have a lot of USB cables or maybe you just want to share this with a friend :)

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  6. Select this reward

    Pledge $149 or more About $149

    HEXADEAL - 6 packs of ryo adapters + 6 Kushi USB flash drives (8GB) + FREE LIMITED EDITION KICKSTARTER TSHIRT

    Okay, now we definitely know that you have a lot of USB cables. Or you have a ton of awesome friends.

    Kushi likes friends!

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  7. Select this reward

    Pledge $649 or more About $649

    COLLECTOR'S DREAM - 1 limited edition gold or platinum plated Kushi flash drive (64GB)

    It's so shiny!

    We will only ever be making 10 of these. They will each have a unique ID number engraved onto them in the order that they are made.

    They will also come with a certificate of authenticity and a custom signed letter from us and your name will be immortalized in a special place on our backer wall.

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Funding period

- (35 days)