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My Esteeme is a Swedish edutainment method that develops kids healthy self-esteem through play at home or at school.
My Esteeme is a Swedish edutainment method that develops kids healthy self-esteem through play at home or at school.
My Esteeme is a Swedish edutainment method that develops kids healthy self-esteem through play at home or at school.
148 backers pledged SEK 83,591 to help bring this project to life.

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My Esteeme: A fun way for kids to build healthy self-esteem

SEK 83,591

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I like who I am #ilikewhoiam

Hi! My name is Leslie Alfredsson- the founder/creator of My Esteeme and nominee for the Female Inventor of the Year 2016.

Everything started when my niece, turned 8 years old. When I was shopping for a birthday present for her, I was surprised that the most of the toys were just reinforcing stereotypes and were not representing the diverse society we live in. 

This inspired me to create My Esteeme, a edutainment concept that helps kids build healthy self-esteem and to embrace diversity. I created six dolls representing different ethnicities, a book, a song and an App that encourage kids to learn-through-play.

The problem

  • 36% of girls between the ages of 7 and 10 think that looks are their most important attribute. (Source)
  • Body satisfaction has significant effects on self-esteem and depression, 47.2% of students between 10-15 were dissatisfied with their body (Source)
  • Boys are 2 times more likely than girls to flunk or drop out of school due to low self-esteem (Source)

The solution

Now is the time to take action and start teaching our kids that all children are equally worthy of respect no matter the color of their skin or where they come from. The My Esteeme values are battle armor kids can use against negativity, both to defend themselves and to protect others.

Meet the dolls
Meet the dolls

 

My Esteeme empowers children

The My Esteeme method teaches children uplifting phrases through playing with the dolls, reading the book, singing the song and interacting with the App. Through repetition and encouragement from a parent or teacher, children will internalize the values and improve their self-esteem.

The dolls, book, song and App are all available in both English and Swedish.

What does the My Esteeme Method include?

Dolls: Six dolls representing different ethnicities, so every child can identity with at least one character. Each doll has a device in their feet that, when pressed, repeats one of the following six uplifting phrases: 

I am worthy, I like who I am, I am a good friend, I am helpful, I am fine the way I am and I am smart. (Click HERE and see how the dolls work).

Song and dance: The song is an upbeat pop song that includes all the phrases that the dolls repeat. Children can learn the easy dance steps and sing-along with the song. (Click HERE and listen to the song)

Book: Tells the story of the My Esteeme characters trying to be someone else but at the end, they all decide that they like who they are already.

App: The app makes the book interactive with the help of augmented reality. The audio will be available in several additional languages.

My Esteeme is a proven method

Psychologists, parents, designers, communicators and 15 pre-school teachers have all been involved in the 3 year-research-process to develop My Esteeme.

100 Swedish children tested My Esteeme for almost a year and today My Esteeme is used in Swedish preschools.

My Esteeme edutainment method
My Esteeme edutainment method

Results: The preschool teachers observed that within two weeks the children were repeating the phrases, identifying with the characters and singing-along with the song.

After three or four weeks, the teachers encouraged children adapt the phrases to include examples about themselves and other classmates.

My Esteeme is an innovation 

The Swedish Office of Entrepreneurship (ALMI) has recognized My Esteeme as an innovation and funded the first doll prototypes as well as the first pre-school trials.

Early prototypes
Early prototypes

 

Prototype Bei
Prototype Bei

Why should you support us?

The My Esteeme method is designed to counteract negativity in a way that children can understand. We believe that with your help, we can make a positive difference in children's lives through improving their emotional well-being.

We've already tested our method, made all the necessary contacts with suppliers, subcontractors, manufacturers and shipping providers which will enable us to start production quickly after reaching our fundraising goals. My Esteeme dolls have also been tested to ensure that they follows the EU Toy Safety Directive, CE markning and EN 71. My Esteeme is a registered trademark. 

Now it is up to you! Help us reach of our 80,000 SEK goal so that we can produce the first dolls, and finish the book and App.

How can you support us? 

Spread the word through social media and be a My Esteeme ambassador!

 

 

 

How will we use the Kickstarter money?

Here's our plan: 

For 80 000 SEK 

  • Produce 500 dolls (or more)

Stretch Goal 125 000 SEK

  • Finish the book and print 1000 copies (or more)
  • Finish the App (which will be available in different languages) 

Additionally, we will start on our next-stage goals to produce even more fun and lovable characters.  

Goal: 80 000 SEK 

Shipping costs: Sweden 70 SEK  / Europe 150 SEK- for one doll
                         Sweden 140 SEK / Europe 200 SEK- for two or more dolls

 

 

 

 

Risks and challenges

There is a risk of delay in manufacturing, shipping and customs. If this happens we will keep you informed and updated of the current status. We promise to keep a close eye on the progress to keep the risk of delay as minimal as possible.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge SEK 100 or more About US$ 11

    **SELF-ESTEEM BOOSTER**

    You want to help us to empower children through a healthy self-esteem.

    (100 SEK ≈ 10€ ≈ $11 ≈ £9)

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    19 backers
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  2. Select this reward

    Pledge SEK 250 or more About $28

    **SUPER EARLY BIRD MY ESTEEME DOLL**

    Thanks for being an early adopter!
    DOLL + VOTE + THANK YOU
    Get: A doll and thank you in our book.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (250 SEK ≈ 25€ ≈ $28 ≈ £23)

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    Ships to Only European Union
    Limited 68 backers
    SEK
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  3. Select this reward

    Pledge SEK 250 or more About US$ 28

    1 Doll Donation - Ronald McDonald House

    Thanks for making a child smile!
    DONATION + BOOK + VOTE + THANK YOU
    Donate one doll to the Ronald McDonald House in Lund, Sweden. We'll add one book to every donated doll. Your name will be in the book with a very special thank you.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (250 SEK ≈ 25€ ≈ $28 ≈ £23)

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    16 backers
    SEK
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  4. Select this reward

    Pledge SEK 350 or more About $40

    ** EARLY BIRD MY ESTEEME DOLL**

    DOLL + VOTE + THANK YOU
    Get: A doll and a thank you in our book.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (350 SEK ≈ 35€ ≈ $39 ≈ £32)

    Less
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    Ships to Only European Union
    Limited 8 backers
    SEK
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  5. Select this reward

    Pledge SEK 450 or more About $51

    ** MY ESTEEME DOLL**

    DOLL + VOTE + THANK YOU
    Get: A doll and a thank you in our book.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (450 SEK ≈ 46€ ≈ $50 ≈ £41)

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    Ships to Only European Union
    8 backers
    SEK
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  6. Select this reward

    Pledge SEK 500 or more About $57

    * EARLY BIRD * 2 DOLLS MY ESTEEME *

    2 DOLLS + VOTE + THANK YOU
    Get: 2 dolls and a thank you in our book.
    Vote: At the end of the campaign, YOU
    and our backers will vote to determine which doll goes into production :)

    (500 SEK ≈ 51€ ≈ $54 ≈ £43)

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    Ships to Only European Union
    Limited 6 backers
    SEK
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  7. Select this reward

    Pledge SEK 500 or more About US$ 57

    2 Dolls Donation - Ronald McDonald House

    Thanks for making a child smile!
    2 DOLLS DONATION + 2 BOOKS + VOTE + THANK YOU
    Donate one doll to the Ronald McDonald House in Lund, Sweden. We'll add one book to every donated doll. Your name will be in the book with a very special thank you.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (500 SEK ≈ 51€ ≈ $54 ≈ £43)

    Less
    Estimated delivery
    0 backers
    SEK
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  8. Select this reward

    Pledge SEK 750 or more About $85

    * EARLY BIRD * 3 DOLLS MY ESTEEME *

    3 DOLLS + VOTE + THANK YOU
    Get: 3 dolls and a thank you in our book.
    Vote: At the end of the campaign, YOU
    and our backers will vote to determine which doll goes into production :)

    (750 SEK ≈ 76€ ≈ $82 ≈ £66)

    Less
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    Ships to Only European Union
    5 backers
    SEK
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  9. Select this reward

    Pledge SEK 750 or more About US$ 85

    3 Dolls Donation - Ronald McDonald House

    Thanks for making a child smile!
    3 DOLLS DONATION + 3 BOOKS + VOTE + THANK YOU
    Donate one doll to the Ronald McDonald House in Lund, Sweden. We'll add one book to every donated doll. Your name will be in the book with a very special thank you.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (750 SEK ≈ 76€ ≈ $82 ≈ £66)

    Less
    Estimated delivery
    5 backers
    SEK
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  10. Select this reward

    Pledge SEK 1,000 or more About US$ 114

    4 Dolls Donation - Ronald McDonald House

    Pledge SEK 1000 or more

    4 Dolls Donation - Ronald McDonald House

    Thanks for making a child smile!
    4 DOLLS DONATION + 4 BOOKS + VOTE + THANK YOU
    Donate one doll to the Ronald McDonald House in Lund, Sweden. We'll add one book to every donated doll. Your name will be in the book with a very special thank you.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (1000 SEK ≈ 102€ ≈ $109 ≈ £87)

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    0 backers
    SEK
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  11. Select this reward

    Pledge SEK 1,250 or more About US$ 142

    5 Dolls Donation - Ronald McDonald House

    Pledge SEK 1250 or more

    5 Dolls Donation - Ronald McDonald House

    Thanks for making a child smile!
    5 DOLLS DONATION + 3 BOOKS + VOTE + THANK YOU
    Donate one doll to the Ronald McDonald House in Lund, Sweden. We'll add one book to every donated doll. Your name will be in the book with a very special thank you.
    Vote: At the end of the campaign, YOU and our backers will vote to determine which doll goes into production :)

    (1250 SEK ≈ 128€ ≈ $137 ≈ £109)

    Less
    Estimated delivery
    1 backer
    SEK
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  12. Select this reward

    Pledge SEK 7,500 or more About US$ 853

    **MY ESTEEME PARTY (Yellow Star)**

    (Only available in Skåne, Sweden)
    You can donate the party to the Ronald McDonald House in Lund for all the children staying there to enjoy.
    Party for 10 children
    Includes:
    10 dolls
    10 books
    10 Apps
    2 hours of entertainment
    Decoration
    Light snacks
    Lots of fun!
    You will become My Esteeme Ambassador.

    (7,500 SEK ≈ 760€ ≈ $832 ≈ £684)

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    Limited 0 backers
    SEK
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  13. Select this reward

    Pledge SEK 15,000 or more About US$ 1,706

    **MY ESTEEME PARTY (Blue Star)**

    Party for 20 children
    Includes:
    20 dolls
    20 books
    20 Apps
    2 hours of entertainment
    Decoration
    Light snacks
    Lots of fun!
    You will become My Esteeme Ambassador .

    (15,000 SEK ≈ 1,518€ ≈ $1,661 ≈ £1,366)

    Less
    Estimated delivery
    Limited 0 backers
    SEK
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Funding period

- (30 days)