31mph is a fashionable summer solution for the dangers of scooter riding. Our goal is to give you a design that builds true Amsterdam fashion into the threads of safety. With 31mph, you won't have to sacrifice style for safety. Our hoodie jackets have mega protective padding built in that is light, breathable and enjoyable to wear. In Europe alone, about 200,000 people per year ride their two-wheels straight into the emergency room with injuries caused out on the streets. This begs the question: why aren't we protecting ourselves on scooters just as we are on motorcycles?
We have started working with an incredible Dutch fashion designer who has helped us create the first hoodie jacket design. We chose to work with the very best padding in our designs, which is a protective padding from SAS-TEC commonly used in track riding at high speeds on motorcycles. The first few samples have already been produced and now we're ready to make the first production run. With your generous help, we will be able to make the first run of our 31mph summer line and give our backers the option to customize their jackets. We want to offer the best fabrics, the best colors and padding, with your pledges we will be able to offer a cornucopia of styles and textures that will fit your fashion.
We enlisted the expertise of professional designers from a local Dutch Fashion team to develop a jacket design that fits the fashion of today and tomorrow. Knowing everyone has a unique style, we've selected 15 main colors from which you will be able to pick your own combination for your design. Having the option for a jacket with or without a hoodie is an extra step in giving you exactly what you want. To ensure you've got a fit that's exactly right for your body, we will be taking measurements for each hoodie jacket.
The quality of 31mph jackets is as important to us as the quality of the manufacturing process. We've decided to keep the manufacturing close to home so that we can ensure the process is as organic, clean and fair as possible. 31mph jackets will be made with the highest quality materials that meet our standards. The jackets will have double stitching and a comfortable inside lining. Small details in the design will make this jacket a favorite, a mobile-sized pocket in the front, a hoodie option, and padding fitted exactly to your measurements.
Our jackets are set to be at a price point that will allow everyone to afford the highest quality protective padding with a tailored fashion style. We estimate retail to be set around 149 pounds, excluding shipping, depending on the manufacturer we choose. Right now, we have three manufacturers in mind that meet our current quality expectations, we'll be making the decision on who to use for our summer line in the coming weeks.
No two bodies are the same, that's why we feel it's super important to give several options for creating your own, unique 31mph. For each backer and customer, we will take physical measurements to ensure the perfect fit. In addition, we're giving everyone the option to build their own color combination, selecting up to two colors for the body of the jacket, any color zipper, and multiple options for the hoodie laces. Every single jacket is custom made to order.
Your pledges will help us finance the initial production run of our summer line. The costs are tied into fabrics, which are 300 meters per color at a cost of about 2,500-2,700 pounds. The total costs for fabrics will be around 42,000 pounds. Once we launch and reach our kickstarter goal, we'll need to have an intuitive webshop fit to take orders and allow the customizations of our designs. If we hit 50,000 on Kickstarter, this will guarantee a proper launch with all of the tools we'll need. This is ultra important, as we'll be able to maintain costs and true, swift creation by not having to dip into loans or investors. Every one of your pledges encourages us to deliver a product we're truly proud of.
After we meet our Kickstarter goal, our timeline looks like this:
end of April: Deliver a measurements tool including instruction video and color selection tool on our website so backers can deliver their measurements and color selections.
end of April: final choice for the end fabric (breathable summer fabric) and purchase of the fabrics.
May: Start of production run for our first backer delivery
May: Launch webshop
Late June/early July: Shipments to backers
Hi, we're Robbert and Pieter. We share a long love of sports. Pieter is an active long boarder, skydiver, mountain biker and motorbiker and Robbert dabbles in all of the above plus running. We came together in sports and found that there was a major lacking in protection when it comes to scooter riding (which we love to do!). Living and working in Amsterdam, we realized there's a huge need for clothing for scooter riders. We thought, maybe we can make something that speaks to the Dutch love for style that will also keep us all safe out there in the busy scooter paths.
Risks and challenges
As with any new venture, there are risks and challenges you'll face along the way. Luckily, we've been thorough in forecasting those risks and challenges and are confident we're prepared to handle them well.
Challenge 1: Matching the product with our high quality demands.
After much research, we have nailed down a few clothing manufacturers in Europe that meet our demand for quality and clean chain production. They all have experience in tailor made production, managing deadlines, shipping, and are able to work with our own high standard of customer service. In addition, we have evaluated all on being able to deliver 31’s within two weeks after an order is placed, once we have recovered from the initial production run. Our final choice for the manufacturer will be determined by the size of our initial production run.
Challenge 2: Maintaining efficient production times
In the case that our Kickstarter is a massive success and we are bombarded with orders for safety gear for scooter riders, we could be faced with the challenge of production deadline hassles.
To combat this, we have chosen a few manufacturers who would be able to handle high volume orders with an outstanding quality guarantee for post Kickstarter orders of a 3-week delivery time. Bring on the 31 interest - we are ready for it!
Challenge 3: Offering ultimate customization for our consumers
A true challenge for the future is, how far can we go in allowing you to customize your own 31? Initially, we are going to offer free color customizations and made-to-fit size tailoring. In the future we want to offer more styles and more options, such as a winter line, personalizations for pockets, gadgets, and more details. Learning from the feedback of our customers will help shape the future jackets of 31mph and for that we're very excited.
Our team has identified several seasoned fashion marketing experts, of which one will step on board at 31 MPH, making sure we have a secure future in growing our concept and brand.
The existing team consists of 3 persons who have overlapping qualities in start ups, fashion, production and business. We all share the exact same conclusion, there should be protective wear out there for activities up to 31 miles per hour.Learn about accountability on Kickstarter
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