Before there was a Triflare there was an athlete. Founder Andrea Robertson was a Division I collegiate soccer player dragged by friends to her first triathlon. It was love at first swim, bike and run.
After graduation, the former SEC team captain worked as a fashion model in the US and Europe and won the title of Mrs. America 2010 - all while continuing to compete in triathlons. This balance, weekdays spent modeling clothes by the world’s finest designers and weekends devoted to serious athletic pursuit (Robertson has completed more than 100 triathlons) are at the core of Triflare’s unique DNA.
The quest for feminine specific, fashion forward, high performance athletic attire that wasn’t a “pink-washed” version of men’s wear was launched. This marketplace gap spurred the establishment of Triflare and Robertson has been joined by a world-class team of designers, merchandisers, pro athletes, operations and financial professionals.
Triflare is a fashion forward, high performance triathlon apparel brand with every level of athlete in mind - Winner of a 2013 Arch Grant Award and the official competition apparel sponsor for USA Synchro. Our mission is to breathe life into the apparel world of sport - to create bold, bright, comfortable, looks that use the latest technical fabrics to flatter and fit an athletes body.
The plan is to eventually fully expand Triflare into 4 areas of sport: TRIathlon… SWIM, BIKE, RUN.
We are NOW looking to FULLY launch our much-anticipated TriflareRUN collection for spring 2015.
All the pieces in the TriflareRUN collection are made from the finest performance fabrics hand picked by us. Each piece is carefully designed by our team to reflect the energized design goals of Triflare while achieving wearable versatility.
Because of the exploding popularity of running, we feel our TriflareRUN collection will be our largest. However, because of the scope of this project, the cost of manufacturing this line and introducing it to the market is a little out of our reach. We need your help. With the $25,000 kickstarter goal, we will be able to:
- put initial run of current and new designs of skirts, dresses, knickers, shorts, tanks, and accessories into production
- participate in key expos
- fulfill rewards
After months of designing, testing, and setting up production, we are finally ready to bring our energized TriflareRUN to the mainstream market. We need your help to fund our initial order. In return for your support, we are offering a limited time discounted price and a variety of special packages.
We are SO excited about our first line of running skirts. Our TriflareRUN ACTION SKIRT is featured in our rewards! We have SEVEN designs ready to produce for Spring 2015. Be the first to own truly original design!
Don't need a run skirt? Don't worry.
There are rewards for all!
JUST IN TIME FOR CHRISTMAS!
We have timed this campaign to align with holiday gift giving! Clearly, we will not be able to deliver the actual skirt in time for Christmas, BUT we can send an awesome card to place under the tree or in the stocking. The card will explain which package and when to expect it. Any one of our TrifareRUN skirt award packages would make the PERFECT gift for the runner in your life!
HELP SPREAD THE WORD!
Risks and challenges
1. We have completed a sample production run TriflareRUN Action Skirts, and our production team is ready to produce full orders as soon as funding is received.
2. We have ample experience creating and delivering various products, and anticipate TriflareRUN to go smoothly with a prompt and easy delivery once the project is funded.
3. Delays and unforeseen obstacles are always possible. We find the likelihood of anything serious occurring to be extremely unlikely. That said, our community of supporters will be the first to know if anything unexpected happens.Learn about accountability on Kickstarter
- (30 days)