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Launching British ergonomic underwear brand 4 men: a revolution in comfort. Made in the UK with patent pending and 4 registered designs
94 backers pledged £5,182 to help bring this project to life.
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75% of Men Hang Left: Time for a British Innovation in Pants project video thumbnail
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  1. Select this reward

    Pledge £1 or more About US$ 2

    A big thanks and a tweet-mention on our twitter feed. https://twitter.com/CahoonasBritain
    @CahoonasBritain
    This will be a rolling type thing i.e. on-going so we'll put the end date but we'll be tweeting throughout the whole thing. Thanks.

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    Pledge £5 or more About US$ 7

    An embroidered Cahoonas love-knuckle badge symbolic of the passion that it takes to fight for your dreams to become a reality.
    This logo features in the jacquarding of our elastic for our garments.

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    Pledge £7 or more About US$ 10

    A wrist loop of Cahoonas 35mm elastic. The same elastic that features around the waistband of all Cahoonas-branded underwear. Cut to fit your wrist like a funky micro-sweat band. Or, just use it to hold your credit cards together. It's a bit too thin to be a mobile phone screen cover - maybe it's a half-screen cover. LOL. You could flirt it at people you like on the bus too.

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    Pledge £10 or more About US$ 13

    A generic pouch made from the off-cuts of our British supremium fabric used in the production of Cahoonas ergonomic underwear. This could probably fit a mobile phone athough, given that they're all different sizes now, it depends which one you have.

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    Limited 4 backers
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  5. Select this reward

    Pledge £30 or more About US$ 39

    A pair of Cahoonas luxury, ergonomic underwear. This is really why you are here. This is British innovation for the benefit of male comfort worldwide. It's our big idea - male underwear designed specially for whichever way you dress. Did you know that 75% of men hang to the left? The rest to the right. For the first time, our underwear design addresses these inherent differences in men. As well as being made in Britain using supremium British fabrics, our underwear already has multiple registered designs and a patent pending. This is your chance to feel like a real swagger king.

    Please specify left or right, black or white and your size( Y, XS, S, M, L)

    •Y-WAIST SIZE -Y
    64-70 CM
    25-28”INCHES

    •XS-WAIST SIZE -XS
    70-75 CM
    28-30”INCHES

    •S-WAIST SIZE -S
    76-82 CM
    30-32”INCHES

    •M-WAIST SIZE -M
    83-91 CM
    33-35”INCHES

    •L-WAIST SIZE -L
    92-99 CM
    36-39”INCHES

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  6. Select this reward

    Pledge £60 or more About US$ 78

    2 pairs of Cahoonas luxury, ergonomic underwear. One black and one white. This is really why you are here. This is British innovation for the benefit of male comfort worldwide. It's our big idea - male underwear designed specially for whichever way you dress. Did you know that 75% of men hang to the left? The rest to the right. For the first time, our underwear design addresses these inherent differences in men. As well as being made in Britain using supremium British fabrics, our underwear already has multiple registered IPO designs and a patent pending. This is your chance to feel like a real swagger king. Please specify left or right, black or white and your size( Y, XS, S, M, L) •Y-WAIST SIZE -Y 64-70 CM 25-28”INCHES •XS-WAIST SIZE -XS 70-75 CM 28-30”INCHES •S-WAIST SIZE -S 76-82 CM 30-32”INCHES •M-WAIST SIZE -M 83-91 CM 33-35”INCHES •L-WAIST SIZE -L 92-99 CM 36-39”INCHES

    Plus the Cahoonas embroidered badge.

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    Pledge £150 or more About US$ 194

    A working week's worth of underwear. Monday to Friday (that's 5 pairs in all).
    Of course you'll get 2 black and 2 white and then to mix it up another slightly funky version of the black using yellow stitching to match the elastic.
    You could call these your Friday pulling pants.
    As well as being made in Britain using supremium British fabrics, our underwear already has multiple registered IPO designs and a patent pending. This is your chance to feel like a real swagger king. Please specify left or right, black or white and your size( Y, XS, S, M, L) •Y-WAIST SIZE -Y 64-70 CM 25-28”INCHES •XS-WAIST SIZE -XS 70-75 CM 28-30”INCHES •S-WAIST SIZE -S 76-82 CM 30-32”INCHES •M-WAIST SIZE -M 83-91 CM 33-35”INCHES •L-WAIST SIZE -L 92-99 CM 36-39”INCHES Plus the embroidered badge, the wrist loop and the mobile phone pouch.

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  8. Select this reward

    Pledge £350 or more About US$ 453

    A whole year's worth of fresh underwear.
    We'll send you black and white versions of Cahoonas ergonomic underwear in your size straight away and then send you a fresh pair every month for a whole year (12 pairs in all) with a special treat at Christmas. We'll keep you informed of new colours and new innovations as well.

    Plus the embroidered badge, the wrist loop and the mobile phone pouch.

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    Pledge £1,000 or more About US$ 1,294

    Wow! The premium of premiums.
    With your incredible funding we can do so much. Not only will you receive a year's supply of fresh underwear, we'll also make sure your underwear is tailored specially around you. We'll take your measurements and embroider your initials into the fabric. It's the Saville Row of tailoring for the underwear-savvy gentleman. We're also developing a range of sportswear (as well as other underwear garments) so, as part of your pledge, we'll keep you up to date on how everything is moving along. Plus the embroidered badge, the wrist loop the mobile phone pouch and a Christmas treat. Obviously this will take a little longer to produce, but you're worth it.

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    Pledge £5,000 or more About US$ 6,467

    Well this would just have to be crazy.
    Everything we've mentioned before, yes the whole shebang plus, if you have a partner, bespoke matching underwear for you both. Plus you can have your own sit down and design session with me (uk only). We'll talk about what you want and then I'll create something just for you. It's all possible, lets just imagine it.

    You'll also get VIP front row tickets to our first ever fashion event (we'll tell you the dates when we know ourselves).

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Funding period

- (31 days)

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