Share this project

Done

Share this project

Done
MOLD: The First Print Magazine About the Future of Food project video thumbnail
Replay with sound
Play with
sound
$21,690 pledged of $34,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By MOLD
$21,690 pledged of $34,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Why are there hundreds of food magazines but none about the future of food? 

With your help, that can change today. I’m LinYee and I’m the founder and editor of MOLD, a platform about designing the future of food. Since 2013 we’ve published over 400 stories online, curated an exhibition, published a newspaper, hosted a pop-up food cafe and produced a beautiful, versatile kitchen product. We’ve grown our readership to over 20 countries, made 40,000 friends on Instagram and Facebook and met amazing chefs, designers, scientists and farmers along the way.

Now we’re ready to take our ideas to print. 

 

Preview of MOLD Magazine Issue 01
Preview of MOLD Magazine Issue 01

 

By the year 2030, the United Nation predicts that there will be more people on this planet than we can feed. Technology and science can change how and what we eat, but design is critical in bringing these ideas together to create products that are elegant, intelligent and useful in combatting the coming food crisis. It is now more urgent than ever to engage in this conversation about the future of food.

By backing our project, you’ll help launch the first print magazine dedicated to the future of food. You'll provide the seed funding to research, write and commission artwork for our debut issues—and, of course, you’ll get some fun, collaborative products from our generous community.

PRESS

3/22 New Insect Lovers Reward!

Issues #01-06 of MOLD Magazine PLUS a signed copy of "On Eating Insects" (Phaidon) by the Nordic Food Lab and an Aketta roasted cricket sampler.
Issues #01-06 of MOLD Magazine PLUS a signed copy of "On Eating Insects" (Phaidon) by the Nordic Food Lab and an Aketta roasted cricket sampler.

MOLD's Debut Issue

Issue 01: Designing the Human Microbiome is almost done and it will be a groundbreaking, 100+ page full-color glossy magazine with 20 stories featuring the work of talented chefs and designers including:

We’ll be discussing everything from kimchi philosophy to natural wine, sewer robots to Japanese toilets, synthetic biology to fungal futures and how these ideas might help us feed a hungry planet in the near future.

Design

Heavy-hitting designers are not just our subjects but they’re also our collaborators. Issue 01 is being designed by the talented team of Eric Hu and Matt Tsang who have created a type treatment and unique system for showcasing these ideas.

Fungal Futures by Peter McCoy of Radical Mycology
Fungal Futures by Peter McCoy of Radical Mycology
 

  

Geophagia by Abbye Churchill
Geophagia by Abbye Churchill

 

Geophagia by Abbye Churchill, Story Spread
Geophagia by Abbye Churchill, Story Spread

 

Toilet Technology from the Land of TOTO by LinYee Yuan, MOLD
Toilet Technology from the Land of TOTO by LinYee Yuan, MOLD

 

            

Let's change the conversation together.

We’re thrilled about the opportunity to explore topics around the future of food through issue-specific deep dives. We’ve planned the themes for the first six issues and are already working on Issue 02: A Place at the Table which will explore experimental utensils, virtual reality dining, nomadic furniture and more. If we reach our funding goal, we will produce the following issues:

  • 02: A Place at the Table - experimental utensils, virtual reality dining, furniture, synaesthesia, dining rituals
  • 03: Waste Not Want Not - reducing food waste, edible packaging

And it will be the seed money to work on more issues including:

  • 04: Kitchen Confidential - smart kitchen, big data, custom meal kits, food "technology" in the home
  • 05: New Agriculture - personal produce, lab-grown meats, insect farms
  • 06: Terra Nova - farming on Mars, astronaut food, climate cuisine

Why $34,000?

There are a variety of costs associated with producing a print magazine. 

Based on 1000 Copies of Issue 01
Based on 1000 Copies of Issue 01

 

Your support will allow us to:

  • Print Issue 01

  • Research and write stories for Issue 02 and 03

  • Hire illustrators and photographers to create images for Issue 02 and 03

  • Build a foundation for the future: we’d like to publish two print issues a year and reaching our goal will help set us up to do that.

The Rewards

A .PDF version of MOLD Magazine Issue #01 and access to backer updates!
A .PDF version of MOLD Magazine Issue #01 and access to backer updates!

 

MOLD Magazine Issue #01 at a Kickstarter exclusive price. Support the first magazine to focus on the future of food!
MOLD Magazine Issue #01 at a Kickstarter exclusive price. Support the first magazine to focus on the future of food!

  

MOLD Magazine Issue #01 and your choice of Market Tote OR Tea Towel PLUS a limited edition pineapple pin.
MOLD Magazine Issue #01 and your choice of Market Tote OR Tea Towel PLUS a limited edition pineapple pin.

 

MOLD Magazine Issue #01 and MOLD's Life Measured Pitcher, the most versatile tool for all your daily needs.
MOLD Magazine Issue #01 and MOLD's Life Measured Pitcher, the most versatile tool for all your daily needs.

 

A 2017 subscription to MOLD Magazine Issues #01 and #02, "thank you" in print and online PLUS a full product pack.
A 2017 subscription to MOLD Magazine Issues #01 and #02, "thank you" in print and online PLUS a full product pack.

 

Issues #01-06 of MOLD Magazine plus a "thank you" in our debut issue and online.
Issues #01-06 of MOLD Magazine plus a "thank you" in our debut issue and online.

  

Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack. BONUS: A private tour of the Museum of Food and Drink with MOLD's Editor and the Director of the Museum.
Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack. BONUS: A private tour of the Museum of Food and Drink with MOLD's Editor and the Director of the Museum.

 

A Kombucha Scoby, Sourdough Starter and handmade Fermentation Fan ‘Zine from the kitchen of our editor. And you'll get Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack.
A Kombucha Scoby, Sourdough Starter and handmade Fermentation Fan ‘Zine from the kitchen of our editor. And you'll get Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack.

 

A 5-course homecooked dinner at our editor’s home. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.
A 5-course homecooked dinner at our editor’s home. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.

 

                   
Co-publish a story on thisismold.com! And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.
Co-publish a story on thisismold.com! And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.

  

Your ad in an upcoming issue of MOLD Magazine. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.
Your ad in an upcoming issue of MOLD Magazine. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.

 

Our editor will do a live workshop or presentation with you and your team. You'll also get Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack.
Our editor will do a live workshop or presentation with you and your team. You'll also get Issues #01-06 of MOLD Magazine and a "thank you" in our debut issue and online. Plus a full product pack.

 

Sponsor a single issue of MOLD Magazine with digital and in-book ad + sponsored feature story. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.
Sponsor a single issue of MOLD Magazine with digital and in-book ad + sponsored feature story. And you'll also get Issues #01-06 of MOLD Magazine, a "thank you" in our debut issue and online, plus a full product pack.

 

Why Kickstarter?

We wouldn't be able to do this without you. Since we started MOLD, we have been an advertising-free platform solely dedicated to sharing the inspiring work of innovative food designers around the world.  Kickstarter is an incredible opportunity to connect with people like you who are interested in the future of food. Plus, it'll provide seed funding for our print efforts.

Thank You

When we launched MOLD in 2013, we didn't anticipate the interest and support in our independent media platform—it has been a humbling and exhilarating ride. We are so thankful for all the designers, farmers, scientists and artists who have trusted us to share their stories with you. 

Thanks to everyone who helped make this campaign a reality. We couldn't have done this without the support of our collaborators.

And most importantly, THANK YOU for liking, commenting and sharing stories with us. We're so thrilled to count you as part of this community.

Video Credits

Produced by Carlos Carneiro, London Sessions

Video by Simon Benjamin, All Courtesy Of

Motion Graphics by The Tremellings

Edited by Alex Kasstan

Research by Emilia Morano-Williams

Download Press Kit

 

Risks and challenges

Even though this is the first issue of MOLD Magazine, the team behind it has been making magazines for years including stints at The FADER, Core77, Pin-Up Magazine, Theme, The New York Times Style Magazine and Verso Books and more. Johnny Drain, the co-editor for Issue 01, holds a PhD in Material Science and conducted research at NOMA’s famed Nordic Food Lab.

We have identified a printer for Issue 01 and have begun researching collaborators and stories for Issue 02: A Place at the Table.

Additionally, our vendors and distribution for all of our collaborative reward products are in place and ready to go.

If we reach our funding goal, we can guarantee three solid issues of MOLD Magazine and delivery on all rewards. This fundraising effort is seed money for us to get this print magazine off the ground but we’ll continue to look for sponsorship for Issues 04 and beyond.

Learn about accountability on Kickstarter

Support this project

  1. Make a pledge without a reward

    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    Digital Backer

    Receive the .PDF version of MOLD Magazine Issue #01 and access to backer updates!

    Includes:
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    44 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    Limited Edition Launch Issue

    MOLD Magazine Issue #01 at a Kickstarter exclusive price. Support the first print magazine about the future of food!

    Includes:
    • Print Edition of Issue #01
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    189 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    Launch Issue Plus

    MOLD Magazine Issue #01 and your choice of a Market Tote OR Tea Towel designed by our art directors PLUS a limited edition pineapple pin by MOLD x HungryEyesNY.

    Includes:
    • Print Edition of Issue #01
    • Pineapple Pin - MOLD x HungryEyesNY
    • Market Tote OR Tea Towel
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    59 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $75 or more About $75

    Launch Issue Plus Pitcher

    MOLD Magazine Issue #01 and MOLD's Life Measured Pitcher, the most versatile tool for all your daily needs.

    This hand-blown borosilicate glass pitcher designed by Visibility is dishwasher and microwave safe with colorful silicone rings that can be adjusted (or removed) to mark the measurements you need based on the task at hand.

    Includes:
    • Print Edition of Issue #01
    • Life Measured Pitcher (Blue, Green or White)
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $100 or more About $100

    Year Subscription Plus

    Get a 2017 subscription to MOLD Magazine and receive the limited edition Issues #01 and #02, see your name in our "thank you" page in print and online PLUS a full product pack that includes the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • 2017 Subscription - Issue #01 and #02
    • Thank You Page - Print and Online
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    45 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $125 or more About $125

    Seed Subscription

    Be a partner in the growth of MOLD Magazine. We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online.

    Includes:
    • Partner Subscription - Issues #01-06
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $150 or more About $150

    Insect + Seed Subscription

    Love insects? Us too! Here's a starter pack for anyone interested in entomophogy (eating insects). Get a signed copy of "On Eating Insects," a new book by the Nordic Food Lab from Phaidon out next month plus a tasting menu of flavored roasted crickets from Aketta, direct from their farm in Austin, Texas.

    Be a partner in the growth of MOLD Magazine. We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (7 left of 10) 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $175 or more About $175

    Seed Subscription + Bonus MOFAD Tour

    Be a partner in the growth of MOLD Magazine. We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    BONUS!! A private tour of the Museum of Food and Drink with MOLD's Editor and the Director of the Museum.
    NOTE: Backers must arrange their own transport to/from the Museum, located in Brooklyn, New York. Proposed tour date is a Saturday in June.

    Includes:
    • Partner Subscription - Issues #01-06
    • MOFAD Private Tour
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $225 or more About $225

    Fermentation Frenzy

    Be a partner in the growth of MOLD Magazine and feed some friends along the way. Receive a Kombucha Scoby and Sourdough Starter direct from the kitchen of our founder and editor along with her Fermentation Fan 'Zine (exclusive to Kickstarter) featuring recipes, tips and tricks to DIY your way into cooking with nature.

    We'll also send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • Partner Subscription - Issues #01-06
    • Fermentation Frenzy - Kombucha Scoby, Sourdough Starter and 'Zine
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Only United States
    Limited (14 left of 15) 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $500 or more About $500

    Feast-ivus Miracle

    Be our Guest. Join us for a 5-course dining experience cooked and hosted by our editor in her home in Brooklyn. A special presentation by a design collaborator will kick-off the night. Proposed Date: Saturday, June 10

    We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • 5-Course Feast + Talk
    • Partner Subscription - Issues #01-06
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (17 left of 20) 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $750 or more About $750

    Q+A: You've got Q's? We've got A's.

    Pitch and co-publish a story on thisismold.com! We'll connect you with a MOLD Magazine contributor of your choice** for a 15-minute interview. Our editors will help shape the story into a piece published on thisismold.com

    We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.
    **subject to interviewee availability

    Includes:
    • Co-Publish a story on thisismold.com
    • Partner Subscription - Issues #01-06
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (5 left of 5) 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $1,250 or more About $1,250

    Patron

    Let's build a better world together. We'll work with your team to create a full-page bespoke ad in an upcoming issue of MOLD Magazine.

    We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • Full-page Bespoke Ad
    • Partner Subscription - Issues #01-06
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Access to Backer Updates
    • Digital Copy of Issue #01
    • Thank You Page - Print and Online
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (5 left of 5) 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $5,000 or more About $5,000

    MOLD Live and Direct

    Have an upcoming event? Want expert insight? Need a speaker and want to support a good cause? Our editor will do a live workshop or presentation with you and your team.

    We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • Live Event or Workshop
    • Partner Subscription - Issues #01-06
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (5 left of 5) 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $10,000 About $10,000

    Patron Saint

    Help shape the future of food by sponsoring a single issue of MOLD Magazine. Our creative directors will work with you to craft a bespoke in-book and digital ad and a sponsored feature story.

    We'll send you Issues #01-06 of MOLD Magazine and include your name in our "thank you" page in our debut issue and online. You'll also receive a product pack including the Market Tote, Tea Towel and Pineapple Pin.

    Includes:
    • Issue Sponsor of MOLD Magazine
    • Feature Story (Print and Online)
    • Full-page Bespoke Ad
    • Partner Subscription - Issues #01-06
    • Product Pack - Pineapple Pin, Market Tote + Tea Towel
    • Thank You Page - Print and Online
    • Digital Copy of Issue #01
    • Access to Backer Updates
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (6 left of 6) 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.