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$31,478 pledged of $50,000 goal
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By Stui
$31,478 pledged of $50,000 goal
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About

Wonderblox in the news!

Selected reads for you to check out - CoolMomTech | Geektime | ToyNews | Techbeat News | Babyology

Kids today are growing up different. Mind-blowing technologies are accessible from birth – computers, consoles, smartphones and tablets. These technologies and products open up amazing possibilities, yet they take up more and more of children’s playtime. Looking back at when we grew up, cars, dolls, action figures, board games, Lego’s and such were our playground. 

This sparked an idea.

If we find a right way to combine digital experiences with real physical toys, we might create an experience that's totally new and has the best of both worlds. This is how Stui was born. And now, we’re launching our first product – Wonderblox.

Wonderblox = Blocks + Playset + App

The playset also stores the blocks after you play!
The playset also stores the blocks after you play!

Wonderblox is a digital game played with real toys. It re-imagines one of the first play patterns kids get their hands on – ABC blocks, and with the help of home-owned iPads, Wonderblox creates a whole new experience in play.

It's an iPad app and a set of blocks that uses the iPad screen as the play area. Wonderblox also comes with a play-set that has a simple mirror embedded into it, that helps the iPad's front-facing camera “observe” the play area, using a patent pending technology. It also stores the blocks after you play. Children choose and place the blocks on the screen, and the iPad sees letters, words, and even if they have stacked their blocks.

Age range – 3-6 years old

Wonderblox comes with the set of blocks, the play-set, and a downloadable app.

Requires iPad (not included), version 2 and up (every iPad with a front facing camera). iOS 6.0 and up. Does not support iPad Mini.

Once upon a woods - Spelling meets hide and seek. Find the animals by finding their names - Spelling game!

Icy Penguins - Can you help the penguins fish their supper? Crack the ice block by block, by finding letters - Matching game!

Cool Frog - This frog only likes shade (and flies...). Stack blocks and help him cross the pond! - Stacking game!

For non-english speakers as well!

We've created Wonderblox to help kids explore early english - for all our international backers, this is an opportunity to help your kids gain confidence and explore English in a playful way.

Wonderblox uses a simple mirror placed above the iPad

 which directs the front facing camera towards the screen and surroundings

 and detects the play pieces in real time

Our technology is what actually detects the playing pieces. By using various methods of computer vision and image processing. In other words - we have out-of-the-box developers that created a sophisticated technology that uses the front camera of the device.This gives us an awesome playtime experience.

Wonderblox detects and locates the playing pieces in real-time, allowing a fluid and seamless interaction between the pieces and the iPad. It knows which letter is placed and where at all times. The app's spelling and letter recognition mechanism can be used in numerous ways to expand game possibilities. We use this mechanism in the games 'Into the Wood' and 'Freeze Me!'

We are also working on a stacking mechanism, which allows for even more gameplay possibilities - as seen in the game 'Crazy Frog'.

The Playset

The Wonderblox playset design is inspired by classic childhood toys, the playtime activities from books and boardgames. We've made a half dozen prototypes, testing all kinds of mechanisms, storage spaces and visual features. We finally felt that we had a version that is beautiful and fun, simple to set up and sturdy. 

The Blocks

The blocks design is inspired by classic ABC letter blocks. The blocks are made from high-grade wood. Completely sanded so they won't scratch your kids, and they won't scratch the screen. We are planning to improve the prototype blocks design - here, take a look:

Stui started out back in college, where we fell in love with the idea of getting kids playing with real stuff, while creating cool and fun and novel interactions. We created a prototype which consisted of a game projected on the floor, where you solve puzzles with real wooden blocks. We recieved amazing feedback from kids, parents, game designers, investors, artists, psychologists and more. We felt we were on to something. 

After playing around with a bunch of concepts, variations and product ideas, we decided that building a toy that interacted with a home-owned tablet can open up endless possibilities of play and innovative experiences. The course to build Wonderblox was plotted. This was about a year and a half ago. Since then, we've invested all our savings, signed on some amazing partners, and created the game experiences, the technology, the toys, the design, and eaten a bunch of Ramen noodles.

We've alreday partnered with a manufacturer, that has over 125 years of experience (!) specializing in cardboard products. All the parts are kid-safe and the paint is non-toxic. 

The Stui team was founded with one thing in mind - creating fun and magical experiences for kids. We have years of experience in our respective fields - from toy creation and design, through user experience, game design, game development, computer vision and children's technology research, to manufacturing processes and sustainable materials. We love toys and games, and are very passionate about what we do.

Partners

  • Media Innovation Lab - A research, learning, and prototyping space that explores the future of media, technology, and human-computer interaction
  • Masschallenge - The largest startup accelerator in the world, helping entrepreneurs win in all sectors
  • The Junction - Israel's pay it forward startup accelerator

We have been doing all we can by ourselves, but it's time to take a leap forward - manufacturing the first batch. The thing is - the minimum amount is 1,000 pieces for a mass produced version of Wonderblox + factory setup costs. 

This is where you come in...

If a 1,000 people or more make a pledge in this campaign, we will have enough resources to setup the production line, make the first 1,000 products, finish creating graphics & sound, and have the resources to complete the job with our external partners, who are doing an amazing job in making Wonderblox a reality.

You make all the difference.

Thank you!
Thank you!

Risks and challenges

Creating a product with everything around it is hard. We need to coordinate the factory, the industrial designers, the graphic designers and part costs.

For this we have partnered with an outstanding party in every side of the project - David, our toy designer has over 25 years of experience in taking products from idea to market. He has personally set up numerous products for production. Hamutzim, our graphic design studio has more than 9 years in digital graphic design, as well as print design. Shuli, our technology researcher has more than a decade under her belt in exploring new interfaces. In every position we have top-notch motivated individuals.

We don’t claim to be invulnerable to delays in production, sourcing, shipping, or any other part of the journey from Kickstarter to your door. But, we have solid experienced people working with us that are capable of solving all the problems that might come our way.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    *** THANK YOU ***
    You're truly awesome. Get an ILLUSTRATED PDF COLORING BOOK made especially for Kickstarter backers! Downloadable after the Kickstarter campaign

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    Pledge $20 or more About $20

    *** COOL SWAG ***
    Put on your finest SWAG! Get a Wonderblox T-SHIRT + PDF COLORING BOOK

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    Pledge $25 or more About $25

    *** THE BLOCKIE BEAR *** Letter blocks are always fun to play with - Get a set of 26 ABC BLOCKS with all the Wonderblox characters from the games. DOES NOT include the app games and the playset

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    Pledge $30 or more About $30

    *** THE EARLY BIRDY *** The early bird gets the Wondeblox! - Get the WONDERBLOX SET for a special price just for you quick and awesome backers . You get the playset, the blocks and the app games. Everything right to your door

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    Pledge $40 or more About $40

    *** WONDERBLOX *** The basic Wonderblox experience. Get the WONDERBLOX SET - The playset, the blocks and the app games. Everything right to your door

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    Pledge $50 or more About $50

    *** THE FLASHY OWL *** For you smarty owls that like swagging up! Get the WONDERBLOX SET + SWAG - a Wonderblox T-shirt and a PDF coloring book. Everything right to your door

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    Pledge $60 or more About $60

    *** BACKERS DELIGHT *** A special Kickstarter edition of the WONDERBLOX SET! - A beautiful black & green playset showing everyone you knew about it first + the blocks and the app games. Everything right to your door

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  8. Select this reward

    Pledge $80 or more About $80

    *** OWLY COUPLE *** Get 2 WONDERBLOX SETS - The playsets, the blocks and the app games. Everything right to your door

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    9 backers
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    Pledge $120 or more About $120

    *** FROGGY TRIPLET *** Get 3 WONDERBLOX SETS - The playsets, the blocks and the app games + an EXTRA SET OF BLOCKS! Everything right to your door

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    Pledge $200 or more About $200

    *** THE SMARTY BUNCH *** Get 5 WONDERBLOX SETS - The playsets, the blocks and the app games + EXTRA SET OF BLOCKS + SWAG - a Wonderblox T-shirt and a PDF coloring book! Everything right to your door

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    Pledge $400 or more About $400

    *** THE FOREST COUNCIL *** Wonderblox Kindergarten edition! Get 10 WONDERBLOX SETS - The playsets, the blocks and the app games + 1 FREE SET + 2 EXTRA SETS OF BLOCKS + SWAG - a Wonderblox T-shirt and a PDF coloring book! Everything right to your door

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    Pledge $500 or more About $500

    *** BECOME A SPONSOR *** Pick a letter (a-z) of your choice, and have your name part of the Wonderblox playset! We will print your letter with your name on every playset. Hurry up and grab your favorite letter before someone else gets it! Of course, you also get the WONDERBLOX SET - The playset, the blocks and the app games, so you can show off with your letter, and a Wonderblox T-shirt, shipped right to your door

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    Pledge $1,000 or more About $1,000

    *** BECOME A DRAWING *** Have your child drawn by our games' artists, and then designed into a digital illustration with the loveable Wonderblox characters! We'll send out a signed 16" x 20" canvas print, and a file copy that you can print in any size! You also get the WONDERBLOX SET - The playset, the blocks and the app games, and a Wonderblox T-shirt, right to your door

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  14. Select this reward

    Pledge $5,000 or more About $5,000

    *** BECOME A CHARACTER *** Have you and your child illustrated and get all the rewards of the previous tier + a HANDMADE WONDERBLOX SET with your kid on the cover + a special code that unlocks a super level in one of the app games with your child in it!!!! Best Wonderblox experience ever

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    Pledge $10,000 About $10,000

    *** BECOME AN INVENTOR *** Spend a brainstorming weekend with our International team in the Boston area where Stui was born, and we will help you sharpen and develop your own idea for a toy or game. We can guarantee only one thing, that it will be fun! (All you have to do is get there)

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Funding period

- (35 days)