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$8,085 pledged of $20,000 goal
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By Eli Altman
$8,085 pledged of $20,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Run Studio Run is a book that details how to manage and grow a small creative studio.

Making the book has been a long journey. I wrote it to address a major gap in creative education. I went to design school. I worked as a strategist for big agencies. I learned a lot about making creative work and handling clients. I also happened to learn next to nothing about how to actually run a business. These discussions were either happening behind closed doors or, surprisingly, not happening at all.

So when I had an opportunity to grow into a leadership role at A Hundred Monkeys, I was obsessed with what I didn't know–mainly, how to actually run a company. So to soothe my obsession, I immersed myself in every decent management book, podcast, and case study I could find. I was surprised to find that there really wasn't anything out there that focused on creative businesses so I ended up taking a lot of ideas and practices from other fields and seeing what made sense for my studio.

What started as a deep dive turned into an ongoing practice. Every new resource gave me something valuable I could implement or experiment with. I learned that a small creative studio is the ideal test bed for developing a business. When you're small and open to change, you can make changes in a day that would take a larger organization a year. So after years of learning, experimenting, and developing processes that have steadily grown A Hundred Monkeys, I wanted to share everything I have learned in order to help creative leaders stabilize and grow their businesses. As they say, it's always better to learn from other people's mistakes.

Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths for reaching them. You will see that the more of your business you can commit to process, the more you will free yourself up to do the work you really love.

We're going to work on:

  • Your offering
  • Studio processes
  • Goal setting
  • Responsibilities and delegation
  • Measuring success
  • Finding new work
  • The competition
  • Negotiation and agreements
  • Bookkeeping and accounting
  • Meetings
  • Studio culture
  • And a lot more

The book and other rewards are being designed by the lovely team at Moniker in San Francisco. Printing/sourcing/materials are being handled by Extracurricular Press.

Because I'm sure the way we do it at A Hundred Monkeys isn't the only way to do it, Run Studio Run is filled with insights and tips from the leaders of a diverse range of studios including: Commercial Type, Draplin Design Co., Hey Studio, High Pressure Zone, Kate Bingaman-Burt, Manual, Moniker, Mikey Burton, OCD, Perky Bros., Stansion, Tung, Under Consideration, and The Weekend Press.

Risks and challenges

While making a book presents plenty of challenges, this is not our first rodeo. The book is already written and in the process of being edited. This is the third book being produced by the team behind Run Studio Run. We learned a lot producing two editions of Don't Call It That and are working with the same editor, copy editor, print broker and printer. Since the books are being printed in Hong Kong, clearing Customs introduces some variability but in the past we haven't run into any hitches.

The main reason we're doing this as a Kickstarter is that we couldn't accurately estimate the demand for the book. Don't Call It That was very niche and this is a lot more broadly applicable so we didn't want to gamble by producing way too many or too few books.

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    Pledge $10 or more About $10

    Digital copy of Run Studio Run

    A digital copy of Run Studio Run in epub and mobi formats (kindle+most e-readers).

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    Hard copy of the book + 3 art prints

    Your very own first edition, hardcover copy of Run Studio Run. You also get a series of 3 5"x7" art prints created by Moniker, the designers of the book.

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    The book + prints + field guide

    In addition to the book and art prints, you will receive a fold-out 22"x34" field guide, designed by Moniker. The field guide acts as a companion to the book, giving you places to write in answers and ideas you pick up along the way.

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    The book + 3 art prints (Worldwide)

    Same as above but includes shipping worldwide.

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    The whole enchilada

    The book, prints, and field guide, along with custom Run Studio Run pins, notebook AND your name printed in the book as a patron of the project. Pins are 1", die-struck iron with soft enamel. Notebooks are made in Washington, USA by Scout books with a custom, one color, cover designed by Moniker.

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    Pledge $99 or more About $99

    Everything + early digital edition

    Not only do you get the book, prints, field guide, pins, notebook AND your name in the book, you also get a copy of the digital edition in February, before everyone else (epub+mobi). While the hardcovers are being printed and shipped, you'll be reading Run Studio Run in the comfort of your own home/office/home office.

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    Pledge $99 or more About $99

    Worldwide bundle

    For our friends in far away places: the book, prints, field guide, your name (and country!) printed in the book as a patron, and last but not least, an early digital edition of the book (epub+mobi) in February.

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    Pledge $500 or more About $500

    The Reckoner

    Everything above (book, prints, field guide, pins, notebook, name in the book, early digital edition)
    + One hour of consulting with Eli, either in video conference or in person in Oakland if you find yourself in the area. Follow up support via email.
    + Your first edition of Run Studio Run comes signed and dedicated to you by the author.

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    Pledge $1,250 or more About $1,250

    The Reckoning

    Everything above (book, prints, field guide, pins, notebook, name in the book, early digital edition)
    + 3 one hour consulting sessions with Eli, either in video conference or in person in Oakland if you find yourself in the area. (sessions will be scheduled at mutually agreeable times w/in 18 months of receiving the book) Follow up support via email.
    + Your first edition of Run Studio Run comes signed and dedicated to you by the author.

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