Share this project

Done

Share this project

Done
$1,088 pledged of $5,000 goal
backers
By Alan Yong
$1,088 pledged of $5,000 goal
backers

About this project

The Four Pillars of Business Success: The Best “How to” Guide to Unlocking Your Business Potential 

There are more business closures than business formations today. We know that small businesses are struggling. They need and deserve our help because they are our best hope of creating much needed additional jobs. Our political leaders understand that too. Collectively, they must have made a million promises to help small business owners. Unfortunately, we will be hard pressed to hunt down a dozen of those promises kept. I am no politician, but having been a contributor to those statistics myself, I concluded that the best way for me to help is by sharing with you what I have learned as an entrepreneur for over forty years. 

 "America’s small businesses are the engines of job creation. Small businesses create seven of every ten new jobs and they employ just over half of the country’s private sector workforce. (SBA Office of Advocacy)" Source: http://smallbusiness.house.gov/uploadedfiles/april_recess_small_biz_talking_pts.pdf

“The U.S. Census Bureau reports that the total number of new business startups and business closures per year -- the birth and death rates of American companies -- have crossed for the first time since the measurement began. I am referring to employer businesses, those with one or more employees, the real engines of economic growth. Four hundred thousand new businesses are being born annually nationwide, while 470,000 per year are dying.”

“Because we have misdiagnosed the cause and effect of economic growth, we have misdiagnosed the cause and effect of job creation. To get back on track, we need to quit pinning everything on innovation, and we need to start focusing on the almighty entrepreneurs and business builders. And that means we have to find them,” according to Jim Clifton is Chairman and CEO of Gallup. He is the author of The Coming Jobs War and coauthor of Entrepreneurial StrengthsFinder

Source: http://www.gallup.com/businessjournal/180431/american-entrepreneurship-dead-alive.aspx 

The sad truth is that more than 70% of new business startups do not survive beyond a decade and at least 60% of businesses fail within their first five years of operation. Consequently, many are led to believe that starting a new business is a big gamble, and that can cause them to doubt whether they should take a chance on starting their own business. However, there are clear differences between an activity like gambling that is almost entirely random in nature, and something like business ownership that has no greater randomness to it than most other areas of life. In business there are ways to effectively manage and control most situations. What if we can help to reverse the odds to a 70% success rate? I believe that we can do precisely that for those who are passionately committed to business success. And that is what the book is about.

 Over the course of my time on this Earth, I have discovered that there are only a few things in life that I am really passionate about. Chief among those things are gardening, cooking, and business. My love for the soil led me to spend seven years helping to build Smokeys Daylily gardens into one of the largest daylily growers in the world. I’d also long dreamed of writing a cookbook so that my grandchildren might one day be able to recreate many of grandpa’s dishes that they so loved in their childhood years. That has yet to happen, largely because I am mindful of the tremendous commitment in time and effort that such an endeavor would entail.

That third passion is the one that brings us to these pages today. My forty years of business experience have been filled with intermittent suggestions from others that I write a book like this. And it is probably something that I should have done before now, but – just as with my earlier plan to write a cookbook – I recognized that I would need to make a substantial commitment if I was to produce the sort of business book that could actually be of service to entrepreneurs. I have a habit of not wanting to start anything that I am not fully committed to finishing. And, it must be the best in its class. Of course, I do miss my target sometimes, but I can always be at peace when I have the certainty that comes from knowing that I have given it my best shot every time. If I am not passionate about it or cannot be firmly committed to being equal to or better than my competition, I will always take a pass and move on.

I came from a farming family and from an early age my seven siblings and I were taught the value of hard work in hopes of a better life. It did not take me long to figure out that doing every job to the best of my ability was a winning strategy for long-term success, though over time, I began to recognize that it takes much more than hard work to succeed in business. It takes a total package and nearly impossible to go at it alone. Like a sports team, it takes more than one or two star players to bring home the championship. The whole team must be willing to push themselves to their limits. They have to share a belief that they can remain together in their effort to win, irrespective of setbacks, lost games, or even perceived bad calls during the game.

It can sometimes be hard to envision just how important it is to deliver a complete package, but there is an example that can offer some illumination on the subject. Just think about your favorite talent show or sports competition where winners are determined by a panel of judges, with the total scores from eight different criteria used to make that decision. A competitor who scores 10 out of 10 in two categories, but who has mediocre scores of 7 of 10 in the other six categories will ultimately lose out to the competitor who manages to score 8 of 10 across all eight categories.

And so it is with the world of business. Being the best in class in every category is always a winning strategy whenever it is tried. To be the best in class, you have to realize that everything matters, though there are always a few that matter a lot more than others. The most important of them all are the four pillars of business success; you, your great ideas, your employees, and your customers. Focus on them to improve your odds of business success.

Like every business endeavor I have been involved in, this book is written with great dedication and passion. It is written with immense conviction that it can be a source of inspiration and insights for you to significantly improve your odds of succeeding in business. When relevant and helpful I cited cases from a number of my own businesses I started over the last forty years, since receiving my MBA in 1976 from Northern Illinois University. You will also learn about my current involvement with DNotes and Smokeys Daylily Gardens. You may Google “DNotes Alan Yong” to learn a lot more about me.

Every effort has been made to ensure that this book is inspirational, informative, easy to understand, and relevant to the challenges of operating a successful business today. Among many key business and managerial tools it covers system approach to management, leadership and management, strategies, execution, organizational structure and process, delegation, employee performance evaluation, customers, employees, and products. I have also made a very compelling case to replace the much disliked employee performance review with “Mutual Goals Review”

The “Mutual Goals Review” that I am introducing is significantly more rewarding and collaborative in promoting employees’ career advancement than the subjective grading of employees weaknesses. It serves the mutual interest of both the company and the employees with a unified purpose of fulfilling the company’s goals, missions, and the ultimate vision.

We know for a fact that new business formation is declining. Many small business owners are struggling to meet payrolls and other obligations. The less known painful realities are underfunded retirement accounts and the inability to provide for even a meager employee pay raise. There has never been a more urgent time for employers and their employees to learn the partnership and mutual best interest of working in unity for the success of the company and the career advancement of the employees.

Your support and sponsorship of my Kickstarter campaign will go a long way in assisting me to help pay for the initial cost of publishing, distributing, and promoting of my book, “The Four Pillars of Business Success.” Your contribution is greatly appreciated. I hope you will reach out to anyone who may find this book truly helpful. Share my message, and help spread the word. I am committed to making this book available to anyone who can benefit from it. Feel free to contact me if you have any questions or any way that I can be helpful.

For more details, including a chapter summation of the book visit: https://fourpillarsofbusinesssuccess.com/book-preview/

"Following in the footsteps of my siblings, I started my own construction business right after I graduated from high school. Being a greenhorn, Lady Luck must have smiled on me, as I won a contract to construct a large reservoir to supply water for a city and ended up making my first million. Unfortunately, that led me to think that being successful in business would always be that easy. It wasn’t. For the next fifteen years, I struggled with larger and larger projects with as many as 200 employees; getting a little better after each lesson learned. "

"Trial and error is a very expensive process in business. Though I am doing well now, this book could have been of immense help to me earlier in life. It took me years to realize that great ideas, passion, hard work, and connections are not enough to succeed in business. The Four Pillars of Business Success is the most comprehensive and inspirational entrepreneur book ever published, and one that could have helped me avoid all the pitfalls and unnecessary mistakes that cost me so much time, money, and stress. This is a must-read book for any up and coming entrepreneur, and one that you’ll come to rely on in your own business endeavors."

Alex Yong 

"Packed with winning strategies drawn from Alan’s real life business practices, and his genuine passion to help people hone their entrepreneurial skills, The Four Pillars of Business Success offers new insight for everyone from the solo entrepreneur to the business owner whose company has hundreds of employees. Even if you only pick up a few of the core concepts from the book. you will vastly improve your business and increase your odds of long-term success."

Joe Hauenstein 

"Reading the Four Pillars of Business Success is an incredible opportunity for business owners to discover what it takes to be a global leader in their field. It also provides employees with valuable insight into developing leadership qualities and skills that are highly valued by successful employers."

Chase Green

"In this book, Alan Yong reminds us that building a business that can survive the test of time requires more than just great marketing and an ability to keep up with new technologies. His holistic, systems-based approach to business design and management can help any new business owner establish the solid foundation needed to thrive and prosper in an ever-changing marketplace."

Ken Chase

"At its core, this book provides a road map to success for any aspiring Entrepreneur. If I took the time to read and implement the ideas presented in this book, I would probably be able to retire today. It is written in a clear no-nonsense format that provides direction in a way that is applicable to any type of business. There would be far fewer failures if more small business start-ups read and understood this book. I cannot recommend it highly enough. My combination of business ventures would have benefited at just about every level. My business incorporated retail, wholesale and service departments and each would have fared much better had I incorporated the ideas found in this text. Just to be clear, my businesses were not failing, but they were not living up to their real potential."

Ashley Eldridge

Risks and challenges

There are always some degree of risks and challenges associated with any project in progress, especially at the conceptual and early stages. I have been working on this book since January 2014. The writing of the book is 100% completed pending final editing and formatting. It is scheduled to be self-published in late May, 2016. Although this is my first book, I am fortunate to have the support of a team of professionals very familiar with publishing, editing, and e-commerce. Furthermore, there are no pending issues or licensing requirements that must be resolved before the book can be published.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Thank you for your pledge!

    Less
    Estimated delivery
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $18 or more About $18

    EARLY BIRD DIGITAL COPY - You will receive the first edition of this book as soon as it is ready in PDF format.

    Less
    Estimated delivery
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $30 or more About $30

    1 Hard Cover Printed copy of the book shipped anywhere in the United States. Price includes shipping.

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $32 or more About $32

    1 Paperback Printed copy of the book shipped internationally. Price includes shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $100 or more About $100

    1 Hard Cover Printed Copy Signed with a thank you note from Alan for supporting the launch of the book. Price includes shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $126 or more About $126

    5 Paperback Printed Copies of the book. Price includes shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $136 or more About $136

    5 Hardcover Printed Copies of the book. Price includes shipping within the Unites States.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $250 or more About $250

    10 Paperback Printed Copies of the book. Price includes shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $260 or more About $260

    10 Hardcover Printed Copies of the book. Price includes shipping within the Unites States.

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $495 or more About $495

    1 Hard Cover Printed Copy Signed with a personalized thank you note.

    This also includes one telephone consultation session with Alan regarding your business needs or strategies.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $2,495 or more About $2,495

    10 Hard Cover Printed and Signed Copies of the book. 1-4 hour workshop presented at your business or organization in United States or Canada only.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)