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$5,164 pledged of $15,000 goal
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By Shelby Malaterre
$5,164 pledged of $15,000 goal
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About this project

Hello! I'm Shelby Malaterre. I am 31 years old and live in Fishers, Indiana.  I have started a new project and I need your help. I have a passion for food and a great interest in nutrition. I have always had a business mind and planned on getting an M.B.A. after I graduated with my B.S. in business admin from Ball State in 2004. Instead, I started working in a restaurant. I have been in the restaurant industry since 2003, and have worked around food service for over 20 years.

I went paleo / primal January 1 2012. I initially did this "diet" for a bet (which I won). Most of my free time in January and February was spent learning about the science of an ancestral health lifestyle. I was amazed that I could eat a lot of flavorful filling foods and still lean out like never before. I found many helpful blogs and podcasts that broke down the inner workings of how we evolved to eat this way. The information provided by Robb Wolf, Chris Kresser, Jimmy Moore, Dianne Sanfilippo, Sean Croxton, Mat Lelonde, Emily Deans, Mark Sisson, T.S. Wiley, and Dave Asprey (just to name a few) really clicked with me. I knew I would never look at the (SAD) Standard American Diet the same way. It also started paining me to serve the fare to my guests in the restaurant I worked in.  I already knew boneless and ranch weren't exactly health foods, but it had finally registered how toxic they really were.

This is why I founded Caveman Truck. Caveman Truck is a food truck focused on ancestral eating. Our ancestors ate local, seasonal, and organic. The mission of Caveman Truck is to provide Quality Local Goodness. Paleo is often defined by what items are NOT included. These include grains, legumes, and dairy. There are some outlying foods like grass-fed butter and rice, but the science is best left to one of the the names I already mentioned. The foods offered by Caveman Truck include grass-fed beef, pastured eggs, veggies, fruits and nuts.

Now I need support. Few banks want anything to do with food ventures right now, and fewer know what paleo is. I have used a private investor and personal lines of credit to start this business and buy my truck.I now need to get on the road! The truck needs :minor repairs, license plates, health inspections, a wrap, insurance, and inventory. I would also love to add a small oven, a coffee maker, and a blender to my current equipment.

The goal is 15k which I initially set to buy a truck inferior to the one I have. Because I already got almost everything I wanted in a truck I am now planning on using the money for the items above. The break down is as follows:

General repairs to truck and initial maintenance $500

Repairs to generator and sound proofing $400

License plates $100

County inspections $350 (2 counties Marion and Hamilton)

Truck Wrap $4000

Insurance policies $2200

New commercial oven $1500

New commercial blender $250

New commercial coffee maker $500

Total $9800 

The remaining funds will go towards purchasing our high quality ingredients and to stock the truck in service ware.

I am hoping this $15000 will come at least in part from YOU! Any pledge is appreciated. All pledges are secured through Amazon, and your card will NOT be charged until my project is successfully funded at the project end time. If I am even $1 short the project fails, you are not charged, and we are all very sad.

I have posted reward levels from $1-$3500 . If you are into food, small business, food trucks, paleo, primal, or fitness, (or just think its a cool idea) please find a reward level you are comfortable with and support me.

I very much appreciate both your support and your time in checking out my Kickstarter.  If you have any questions or feedback please contact me on the web:

cavemantruck.com

twitter@cavemantruck

facebook.com/cavemantruck

Thanks!

Shelby

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  1. Select this reward

    Pledge $1 or more About $1.00

    A pleasant feeling that you got Caveman Truck a little closer to operational.

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    Pledge $2 or more About $2.00

    A scoop of my Soon-To-Be-World-Famous sweet potato hash!

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    Pledge $3 or more About $3

    A Caveman Truck sticker. Design TBD. Available for shipping in Continental US.

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    Pledge $4 or more About $4

    A Caveman Truck drink koozie. Design TBD. Available for shipping in Continental US.

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    Pledge $6 or more About $6

    A Caveman Truck sticker and drink koozie. Design TBD. Available for shipping in Continental US (1 shipment).

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    Pledge $6 or more About $6

    A single drink when you first visit Caveman Truck.

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  7. Select this reward

    Pledge $10 or more About $10

    A four pack of Caveman Truck koozies available for shipping (1 shipment) within Continental US.

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    2 backers
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  8. Select this reward

    Pledge $15 or more About $15

    A single entree when you first visit Caveman Truck.

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    17 backers
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    Pledge $25 or more About $25

    A Caveman Truck t shirt. Design TBD. Available for shipping in Continental US.

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    14 backers
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    Pledge $35 or more About $35

    A single entree when you first visit Caveman Truck and a Caveman Truck t shirt . Design TBD.

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    14 backers
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  11. Select this reward

    Pledge $50 or more About $50

    An entree punch card good for a total of 5 entrees when you visit Caveman Truck.

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    12 backers
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    Pledge $50 or more About $50

    2 Caveman Truck t shirts. Design TBD. Available for shipping in Continental US (1 shipment).

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    9 backers
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  13. Select this reward

    Pledge $65 or more About $65

    A single entree when you first visit Caveman Truck and a Caveman Truck Hoodie. Design TBD.

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    3 backers
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    Pledge $100 or more About $100

    4 t shirts 4 koozies 4 stickers available for shipping (1 shipment) within Continental US.

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    4 backers
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  15. Select this reward

    Pledge $150 or more About $150

    1 hoodie 1 t shirt and 1 koozie and 1 entree punch card.

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    2 backers
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  16. Select this reward

    Pledge $225 or more About $225

    2 hoodies 2 t-shirts 2 koozies and 2 entree cards.

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    0 backers
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  17. Select this reward

    Pledge $500 or more About $500

    2 hoodies 2 t shirts 2 koozies and up to 10 meals (1 trip) catered within Indianapolis. Locations, dates, times, and menus at operators discretion.

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  18. Select this reward

    Pledge $1,000 or more About $1,000

    3 hoodies 3 t shirts 3 koozies and up to 25 meals (1 trip) catered within Indianapolis. Locations, dates, times, and menus at operators discretion.

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    1 backer
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  19. Select this reward

    Pledge $2,500 or more About $2,500

    4 hoodies 4 t shirts 4 stickers 4 koozies and 4 entree cards (20 entrees) when you visit Caveman Truck PLUS a 3 hour catering EVENT for up to 100 people within central Indiana. Locations, dates, times, and menus at operators discretion.

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Funding period

- (60 days)