About this project
Hello, and welcome to Wonderhood! We are Andrea Hollander and Solange Schipani, longtime friends who met in business school, and fellow Moms on a mission. Inspired by our own daughters, our vision is to create a NEW kind of toy for girls - A line of creative building toys that inspire and empower girls to be the architects of their own futures.
Take a look in most toy stores today and you will find aisles full of construction sets and science kits targeted to boys, but very limited options geared towards girls. Toys matter because “Play” isn't just fun and games – it has a powerful role in how children learn and who they aspire to be.
We believe girls should have toys that go beyond stereotypes - toys that are fun, creative, encourage them to dream BIG, and also teach them important skills for the future, especially in Science, Technology, Engineering, and Math (STEM).
It’s no wonder so many girls think that STEM is not for them.
Studies show that despite equal ability, girls are just not exposed to, or encouraged in these areas as much, and as a result they are losing interest and confidence as young as age 8.
We founded Wonderhood to change that dynamic.
Wonderhood toys are designed with girls age 5+ in mind, and we’re not talking about changing the color of a conventional construction set to pink. We know girls are not one-dimensional, and our sets engage both their scientific and creative sides.
We intentionally designed our products with female lead characters to show girls that they can be leaders and reinforce that STEM is for them. We believe that everyone benefits from this, and everyone can have fun with Wonderhood - girls, boys, and grown-ups included!
Our building sets are unique because they are open-ended and modular, which means there are no detailed instructions or models to copy - the possibilities are endless! We give girls the tools to create whatever they can dream up - using their own imagination, spatial and fine-motor skills, and problem-solving.
To design their structures, girls connect beautifully illustrated, durable plastic Design Panels. They can arrange (and re-arrange) detailed scenes and curate spaces any way they want.
Our debut building sets come in two themes - Wonderhood Corner Shops and Wonderhood Grand Hotel - and there are infinite possibilities for imaginative play. Our detailed Design Panel graphics spark adventures and inspire girls to invent stories.
Sturdy construction and the included figurines allow girls to really play with their creations and act out those adventures and stories.
An Activity Journal is included with every set, introducing fun female lead characters as role models - like Chelsea, a budding architect, and Emmie, a super star food scientist. Girls can solve the journal's Design Challenges, and record their own ideas too.
So much to do…and the best part is: they can take their structures apart and create something totally new and different the next time!
Putting all of this together makes Wonderhood a lot of fun for girls, and a toy that grown-ups can feel good about.
Be the first to support us and get these unique toys for the girls in your life!
Wonderhood’s creative building toys are recommended for girls age 5+. All the building pieces are compatible across sets. We plan to create a complete Wonderhood village filled with all kinds of interesting places.
We have poured our hearts into Wonderhood. Combining Solange’s product development background, and Andrea’s experience building play spaces for kids, we have spent almost two years working with an exceptional group of designers, educators, kids, toy industry experts, and other parents, to create something unique and multidimensional.
We have partnered with a world-class manufacturer to bring our vision to life, and we are ready to launch. We believe so deeply in this idea that we have personally funded all the development costs to date. Now we need YOUR support to help fund our first production run and get Wonderhood into the hands of girls across the country.
We sincerely hope you will back our campaign! In appreciation, you can choose from the fun rewards we're offering and be the first to receive our products!
(A note to those who aren't familiar with Kickstarter: Kickstarter collects pledges from people to support a project in exchange for various rewards. BUT if the campaign funding goal isn’t reached within the timeframe, no one is charged, no funds are collected, and no rewards are distributed.)
If (WHEN!) all goes well and we exceed our Kickstarter goal, we can start designing the next wave of Wonderhood products we’ve already dreamed up, like Wonderhood Pet Place featuring our aspiring veterinarian, and Wonderhood Elementary School with our future Mad Science teacher.
Help girls get beyond the stereotypes - empower them to build their world, their way!
If you like our mission, please SUPPORT our campaign now and also SHARE this with your friends and family!
Risks and challenges
Turning an idea into reality is challenging, but we have built an amazing team of advisors over the past 2 years, that includes play experts, STEM educators, attorneys, manufacturers and retailers. Our business plan received great feedback from experienced and successful entrepreneurs and toy and finance experts. And we’ve partnered with industrial and graphic designers that have developed countless products found in the market today.
All of our research, planning, and team building may not prevent problems that could arise with manufacturing - delays, quality control issues, shipping, etc. To mitigate these risks, we have partnered with a highly reputable, global manufacturer that has successfully brought hundreds of products to market and has already produced our prototypes that you saw in our video.
This partnership will ensure that we produce a high quality product in the timeline outlined, meet all necessary product safety requirements, acquire the appropriate certifications, and navigate the logistical challenges of overseas shipping.
In addition to our own professional experience, we also have access to wisdom and experience from our Board of Advisors to guide us through this process. We will tap into this talented group for support and advice should challenges arise.
You can bet that our passion and determination will see this project through.Learn about accountability on Kickstarter
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- (30 days)