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A line of creative building toys that goes beyond stereotypes and inspires girls to be the architects of their own futures.
A line of creative building toys that goes beyond stereotypes and inspires girls to be the architects of their own futures.
A line of creative building toys that goes beyond stereotypes and inspires girls to be the architects of their own futures.
315 backers pledged $59,039 to help bring this project to life.

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Wonderhood: building toys for girls who break the mold

$59,039

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Hello, and welcome to Wonderhood! We are Andrea Hollander and Solange Schipani, longtime friends who met in business school, and fellow Moms on a mission. Inspired by our own daughters, our vision is to create a NEW kind of toy for girls - A line of creative building toys that inspire and empower girls to be the architects of their own futures.

Take a look in most toy stores today and you will find aisles full of construction sets and science kits targeted to boys, but very limited options geared towards girls. Toys matter because “Play” isn't just fun and games – it has a powerful role in how children learn and who they aspire to be.

We believe girls should have toys that go beyond stereotypes - toys that are fun, creative, encourage them to dream BIG, and also teach them important skills for the future, especially in Science, Technology, Engineering, and Math (STEM).

It’s no wonder so many girls think that STEM is not for them.

Studies show that despite equal ability, girls are just not exposed to, or encouraged in these areas as much, and as a result they are losing interest and confidence as young as age 8.

We founded Wonderhood to change that dynamic.

 

Cranking the elevator on the Wonderhood Grand Hotel
Cranking the elevator on the Wonderhood Grand Hotel

Wonderhood toys are designed with girls age 5+ in mind, and we’re not talking about changing the color of a conventional construction set to pink. We know girls are not one-dimensional, and our sets engage both their scientific and creative sides.

We intentionally designed our products with female lead characters to show girls that they can be leaders and reinforce that STEM is for them. We believe that everyone benefits from this, and everyone can have fun with Wonderhood - girls, boys, and grown-ups included!

Our building sets are unique because they are open-ended and modular, which means there are no detailed instructions or models to copy - the possibilities are endless! We give girls the tools to create whatever they can dream up - using their own imagination, spatial and fine-motor skills, and problem-solving.

Infinite configurations possible with Wonderhood building sets
Infinite configurations possible with Wonderhood building sets

To design their structures, girls connect beautifully illustrated, durable plastic Design Panels. They can arrange (and re-arrange) detailed scenes and curate spaces any way they want.

Illustrated Design Panels
Illustrated Design Panels

Our debut building sets come in two themes - Wonderhood Corner Shops and Wonderhood Grand Hotel - and there are infinite possibilities for imaginative play. Our detailed Design Panel graphics spark adventures and inspire girls to invent stories.

Grand Hotel (top) and Corner Shops (bottom) building sets
Grand Hotel (top) and Corner Shops (bottom) building sets

Sturdy construction and the included figurines allow girls to really play with their creations and act out those adventures and stories.

 

An Activity Journal is included with every set, introducing fun female lead characters as role models - like Chelsea, a budding architect, and Emmie, a super star food scientist. Girls can solve the journal's Design Challenges, and record their own ideas too.

Activity Journal
Activity Journal

So much to do…and the best part is: they can take their structures apart and create something totally new and different the next time!

Putting all of this together makes Wonderhood a lot of fun for girls, and a toy that grown-ups can feel good about.

Be the first to support us and get these unique toys for the girls in your life!

 

Wonderhood’s creative building toys are recommended for girls age 5+. All the building pieces are compatible across sets. We plan to create a complete Wonderhood village filled with all kinds of interesting places.

 

We have poured our hearts into Wonderhood. Combining Solange’s product development background, and Andrea’s experience building play spaces for kids, we have spent almost two years working with an exceptional group of designers, educators, kids, toy industry experts, and other parents, to create something unique and multidimensional.

We have partnered with a world-class manufacturer to bring our vision to life, and we are ready to launch. We believe so deeply in this idea that we have personally funded all the development costs to date. Now we need YOUR support to help fund our first production run and get Wonderhood into the hands of girls across the country.

We sincerely hope you will back our campaign! In appreciation, you can choose from the fun rewards we're offering and be the first to receive our products! 

(A note to those who aren't familiar with Kickstarter: Kickstarter collects pledges from people to support a project in exchange for various rewards. BUT if the campaign funding goal isn’t reached within the timeframe, no one is charged, no funds are collected, and no rewards are distributed.)

If (WHEN!) all goes well and we exceed our Kickstarter goal, we can start designing the next wave of Wonderhood products we’ve already dreamed up, like Wonderhood Pet Place featuring our aspiring veterinarian, and Wonderhood Elementary School with our future Mad Science teacher.

Help girls get beyond the stereotypes - empower them to build their world, their way!

If you like our mission, please SUPPORT our campaign now and also SHARE this with your friends and family!

Like us on Facebook. Follow us on Instagram. Follow us on Twitter. Follow us on Pinterest.

 

Wonderhood Rewards Summary
Wonderhood Rewards Summary

 

 

Risks and challenges

Turning an idea into reality is challenging, but we have built an amazing team of advisors over the past 2 years, that includes play experts, STEM educators, attorneys, manufacturers and retailers. Our business plan received great feedback from experienced and successful entrepreneurs and toy and finance experts. And we’ve partnered with industrial and graphic designers that have developed countless products found in the market today.

All of our research, planning, and team building may not prevent problems that could arise with manufacturing - delays, quality control issues, shipping, etc. To mitigate these risks, we have partnered with a highly reputable, global manufacturer that has successfully brought hundreds of products to market and has already produced our prototypes that you saw in our video.

This partnership will ensure that we produce a high quality product in the timeline outlined, meet all necessary product safety requirements, acquire the appropriate certifications, and navigate the logistical challenges of overseas shipping.

In addition to our own professional experience, we also have access to wisdom and experience from our Board of Advisors to guide us through this process. We will tap into this talented group for support and advice should challenges arise.

You can bet that our passion and determination will see this project through.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    WONDERHOOD WELCOME

    Receive our sincerest gratitude and acknowledgment on our website. Every dollar counts and we appreciate your support!

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    Pledge $15 or more About $15

    WONDERHOOD AMBASSADOR

    Spread the Wonderhood word with our one-of-a-kind Tote Bag!
    Lend us your support and we'll send you a cool new Tote.

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    8 backers
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    Pledge $30 or more About $30

    WONDERHOOD LAUNCHER

    Be the first to get the toy!
    The Wonderhood Corner Shops is an exciting new building set that will introduce Emmie and the bustling center of Wonderhood. Set off on your own Wonderhood adventures at the general store, the candy shop, and the ice cream parlor! This set comes with Emmie and everything you need to build, as well as 16 double-sided accessory design panels that can be changed and re-arranged for hours of play.

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    57 backers
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    Pledge $60 or more About $60

    WONDERHOOD SUPER STAR

    Get our Wonderhood Grand Hotel DELUXE building set!
    This is our DELUXE building set: the Wonderhood Grand Hotel! It comes with Chelsea, her brother Erik, 24 double-sided, plastic design panels, 30 connectors, as well as a brand new way to build with stairs, and a unique elevator system! Build up, across, and every which way as you play in the lobby, restaurant, gift shop, rooms, and swimming pool.

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    51 backers
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  5. Select this reward

    Pledge $100 or more About $100

    WONDERHOOD MAIN STREET MAKER

    Make your own Main Street with BOTH Building Sets PLUS a Wonderhood Tote Bag!
    You’ll receive the Wonderhood Grand Hotel DELUXE building set AND the Wonderhood Corner Shops. Take Chelsea, Emmie, and Erik to the general store, candy shop, ice cream parlor, and through the maze of the Wonderhood Grand Hotel. The sets can be used separately or combined to create even larger unique structures. And with a total of 40 double-side plastic design panels you can create endless designs! The sky is the limit!

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    128 backers
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  6. Select this reward

    Pledge $175 or more About $175

    WONDERHOOD WORLD PLAY DATE PACKAGE

    Building with friends is better! Host the best play date on the block - or end sibling rivalry - with FOUR complete Wonderhood building sets: TWO Grand Hotel sets + TWO Corner Shops sets.

    All Wonderhood building parts are compatible across sets, so with a total of 80 dual-sided illustrated panels and six figurines combined, kids can build even bigger structures and create an entirely new and unique Wonderhood world!

    Imagine the possibilities!

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    15 backers
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  7. Select this reward

    Pledge $250 or more About $250

    WONDERHOOD DREAM BUILDER

    Encourage your child to get creative and Dream Big! This is a special opportunity for your child to design her very own Wonderhood spaces and places with blank panels she can color and add to her TWO new building sets!

    You will receive one Grand Hotel set, one Corner Shops set, PLUS 10 blank design panels and a set of markers. Your child can color the blank panels to add more rooms to the Grand Hotel, design another Corner Shop, or dream up a completely new place in Wonderhood. The best part is that you can wipe the panels clean and design something different the next time!

    The possibilities are truly endless!

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    11 backers
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  8. Select this reward

    Pledge $500 or more About $500

    WONDERHOOD TEACHER'S PET

    Support Wonderhood AND your favorite classroom at the same time, with a total of TEN new building sets!

    Become a Wonderhood Teacher's Pet and you will receive FIVE complete Wonderhood Corner Shops sets + FIVE complete Wonderhood Grand Hotel sets.

    All Wonderhood building parts are modular and compatible across sets, so kids can work together or individually to build unique structures and create an entirely new Wonderhood world every time!

    Keep your own, give to friends, and/or donate to a classroom of your choice!

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    4 backers
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  9. Select this reward

    Pledge $1,000 or more About $1,000

    WONDERHOOD SUPER SPONSOR

    Want something truly unique for the special child in your life? Don't miss this opportunity to PERSONALIZE their Wonderhood play with a CUSTOM JOURNAL to go with TWO new building sets!

    As a Super Sponsor, you will receive TWO complete building sets: one Wonderhood Corner Shops set + one Wonderhood Grand Hotel set, so your child has everything she needs to build her very own Wonderhood world. PLUS, you will have the opportunity to work with our writers to CREATE ONE CUSTOM JOURNAL, featuring your child's unique story, including name, pet, friends, favorite things, and what SHE wants to be when she grows up!

    Your child will absolutely love reading about herself, and creating her very own Wonderhood adventures!

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    9 backers
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  10. Select this reward

    Pledge $5,000 or more About $5,000

    MAYOR OF WONDERHOOD

    Get TWO building sets PLUS TWO CUSTOM Special Edition Journals, and a set of FOUR totally new Wonderhood figurines!

    Customize an entire Wonderhood experience for a special child in your life! Receive one Wonderhood Corner Shops set, one Wonderhood Grand Hotel deluxe building set, PLUS work with our writers and designers to personalize TWO CUSTOM JOURNALS.

    Tell your child's unique story, including name, pet, friends, favorite things, and aspirations in the custom Journals.

    In addition, you will receive a set of FOUR brand new Wonderhood figurines to enhance your child's imaginative play experience!

    Your child will love seeing and reading about herself in the Journals and imagining her very own Wonderhood adventures. And now, she'll have more building pieces and characters than ever to act out those adventures and take her play to the next level!

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Funding period

- (30 days)