That is the message that Hollywood is telling all of the exhibitors (movie theaters).
In early 2013 Hollywood will stop distributing movies on 35mm film which has been the standard for close to 100 years. All future movies will be in digital format only!
That means theaters have to upgrade their projection and sound equipment to stay open. Depending on screen size and projection distance, this cost ranges from $70,000.00 to $150,000.00 per screen. That is a cost that theaters have to come up with.
Estimates are that Hollywood will save close to 1 Billion dollars a year and somewhere around 10,000 theaters (screens) will close. Unfortunately most of these closures are going to be small town, locally owned and operated theaters.
Our goal is to raise enough funds to do the upgrade. We are currently fundraising locally. Being a small community of around 2500 people on the road to Mount Rainier National Park, we realize we need some outside help. So here we are asking for your help to keep The Roxy Theatre locally owned and around for years to come.
THE 100 + YEAR HISTORY OF MOVIES IN EATONVILLE
In December 1910, the Eatonville town council passed an ordinance to allow theatrical performances and moving pictures also known as "flickers" to be shown at Van Eaton's Hall. By 1914 A.P. Arkins was granted a one-year lease by the council to show movies. Arkins built the town's first theater, a 60 foot building, at 131 Mashell Ave. N, which today houses Eatonville Dance Center.
In 1915 Frank Van Eaton, eldest son of town founder T.C. Van Eaton, purchased the theater from Arkins. Van Eaton ran the business until 1922 , minus a stint in the Navy during the great war (now know as World War I), until one day Angelo Pecchia drove into town and bought the theater. The Eatonville Theater's name was changed to the Roxy, and has remained the Roxy for 90 years, and hopefully many more.
In 1941 Mr. Pecchia started construction on the current Roxy Theatre building and completed the project and opened in the new location, 115 Mashell Ave S., in October 1942.
In December of 1995, Michael S. Wood, Dean W.Waddle, and Kendall H. Kerr purchased The Roxy Theatre from the Pecchia family. We spent the next year doing a restoration and remodel to bring the building up to code, including installing new heating/ac, rewiring the building, replumbing and installing new restrooms, new carpeting and updated projection and sound systems, finally reopening on December 20, 1996. In July 2006 we revamped the seating layout and installed new seating, by Greystone Seating (the only U.S. manufacturer of theater seats), installed new carpeting, and new aisle lighting.
Above history condensed from "Eatonville's Silver Screen History" by Dixie A. Walter published in "The Roxy Revival" insert by the Dispatch Wednesday December 18, 1996.
Risks and challenges
We currently have a few all inclusive bids to do the upgrade and are actively pursuing additional bids. The current bids have been revised lower due to equipment cost going down.
The biggest risk / challenge with this project is when to sign a purchase agreement.
Right now there is about a 2 month lead time (8 to 10 weeks) from signing a purchase agreement to actuall installation (the companies are currently scheduling January installations). During this time a representive will conduct a site assesment and confirm the quoted equipment package is suitable for the location. If it is not suitable the equipment and bid will be adjusted (up or down) to make sure the upgrade is successfull at the location. After the adjustments are made and agreed to an actual purchase contract will be signed.
If after the site assesment we are unable to sign a purchase contract due to funding issues, ect. we are liable for all costs incured for the site assesment (airefare, lodging, and billable hours, ect.).
We have decided to wait until funding is achieved before signing an agreement. Funding is the only issue we foresee that would not be workable and impede the upgrade.
The risk is that with this decision we may not be able to get an installation date prior to Hollywood ending 35mm distribution. Be it due to an Hollywood establishing an early 2013 conversion date (no firm date has been set) and/or a longer lead time for installation, due to increase conversion activity, either could mean we may have to close for a short period of time.
Individual seat plaque mounted on a seat in the balcony, 1 Roxy Theatre Tee shirt, Name, City and State listed on the Sponser page of our website, a hand addressed Thank You card and a piece of history(strip of 35mm film bookmark)
-A personalized You Tube Thank You from our own Forrest Gump(Gary Carlson), 1 Roxy Theatre Tee shirt, Name, City and State listed on the Sponser page of our website, a hand addressed Thank You card and a piece of history(strip of 35mm film bookmark)